Ad pro credentials_2016_eng

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2015

Agencycredentials


Client-centric full-service digital agency, managing tasks of two types:1. Focusing on brand: BRAND HEALTH & EQUITY 2. Focusing on sales: CPA

Key market expert:3. i-Video4. RTB5. Cross-media projects

Understanding Clients` Business Goals

product value message media TA sales


6 STEP

Checkpoint & guidelines forFuture strategy & tactics

4 STEP

Definition of the most valuable(potential) consumer

1 STEP

Soc-dem

research

2 STEP

Segmentation byConsumption & potential

3 STEP

Comparison of consumption,preferences & behavior

Understanding Consumers’ Needs

5 STEP

Consumer portrait creation


Delivering Insight Driven, Statistically Proven Solutions

TA’s needs Brand’s advantages

Communication platform



Cases to Solve1


Challenge To build knowledge about stress and mental reactions in children and help them in providing first aid. Collect "warm words". To enable every user to be involved in the projectSituation According to a UNICEF study in January-February 2015, among the children affected by the conflict in the East, 37% have a stress response, for example, Intrusive memories, and 18% fear that will not be able to cope with their condition independently.SolutionWe created an interactive website "Word help ", which displays the symptoms of stress in children. A video was shown of the symptoms and show the user the means to help the child. At the end of the video viewed, the user was asked to write or speak "kind words" for the children. During the campaign "warm words" received on the website was transformed into the air depending on how many words were left. Next, the appropriate number of air filled balloons and were distributed to children.The result for the first month of the campaign:- More than 15,000 users viewed the video on the website- 954 the user has "warm words" on the website- June 1 Children's Day were given balloons, which were full of "warm words". The event took place in Svyatogorsk, Donetsk region.

Social project "Word Help"Information site

Перейти на сайт

Год: 2015

http://wordshelp.com.ua/


GoalTo familiarize the TA with the advantages of a New Peugeot 308 and to deduce in offline the Internet users.

Challenge

The car’s choice is an important decision , and our TA aren’t ready to accept it only on the basis of the specifications. It is no less important the emotional contact.We had a difficult task - to tell about the new Peugeot 308 so each member of the TA could feel that this car has been specially created for him.

Solution

The New Peugeot 308 is a multi-faceted car in which everyone can find their benefit. We have created an interactive visual test. The external simplicity of mechanics and the stylish conciseness of design admitted to engage the maximum number of users . Seeing the new Peugeot 308 suits to you the most and to find your type of driving for this it was enough to answer for all the five visual questions.

Results of 14 days of the campaignhttp://new-peugeot308.com.ua/• The number of unique visitors reached more than 11 thousand users.• 15% of them passed this test completely.• 7 out of 10 participants, who passed the test, wanted to get know more about the

car and signed up for a test drive.

New Peugeot 308Promo web-sitehttps://www.youtube.com/watch?v=rBepRuCha4w

http://vsemozhu.com.ua/



Agency to Manage2


Providing Services, 10 Years of Market Experience

Communication planning

Media planning& Buying

Strategic planningWe create 360°-strategies, based on results of own (CCS) and industrial researches (TNS, InMind, Arianna, Nielsen)

We realize communicational strategies in all media, focusing on digital

We plan placing in all media, manage buying in the interests of clients. We are RTB leader in Ukraine

Digital creativity & Production

Search enginemarketing

We engage users in brand communities, realizeday-by-day communication in social networks

We create communicational platforms, work out ideas and mechanics of audience and brand interaction

We attract users of search engines. Analyze and optimize traffic. Models: CPA, CPL, CPO

Social mediamarketing


Agency’s Strong Point

StrategicplanningWe create 360°-strategies, based on results of own (CCS) and industrial researches: TNS, InMind, Arianna, Nielsen

AdPro specializes in creation and realization of 360°-full media strategies with a focus on digital-channels.

As a part of communication group DENTSU AEGIS NETWORK UKRAINE, we have full access to TNS, Nielsen, InMind, Arianna and other researches.

Strategists’ team consists of 6 professionals with experience of planning in all media.

In every department there is a professional with strategic background.


Softs for analytics and research

TNS MMIbrand health index and TAresearch

Consumer Connection SystemConsumer preferences and mediaresearch

Google AnalyticsWeb-site visitors’ behavioranalysis

InMind AdOpinionweb-site audience research, tracking, audit, surveys

Nielsen AriannaBrands` internet activity monitoring

AdverTrackInternet activitycompetitors` monitoring

Markdatamedia channels audience research, monitoring

GemiusWebsite audienceresearch

CCS PlannerCross-media reachand ad recall planning



Structure to Serve3


mediadirector

associatedirector

media dept.

strategy dept.

client service dept.

smm & pr dept. production dept.

creative dept.

new businessdirector

Agency’s Structure:61 professionals, 7 departments

Chief Executive Officer


mediadirector

associatedirector

media dept.

strategy dept.



creative dept.


Agency’s Structure:


Nastya Baydachenko

11 years in managementand strategic planning


mediadirector

associatedirector

media dept.

strategy dept.



creative dept.




Vitaliy Georgiev11 years in managementand advertising


mediadirector

associatedirector

media dept.

strategy dept.



creative dept.




Veronica Logvinovskaya

7 years in media planningand buying


mediadirector

associatedirector

media dept.

strategy dept.



creative dept.




Clients: Astelit, InBev, AVON, NOKIA, Coca-Cola, Foxtrot, Danone, Sushiya, Snaige, Pernod Ricard, Alfa-bank, FidoBank, Konti, Colgate, Luxoptika, CoralTravel.

Mila KrutchenkoStrategic Director

6 years in marketing and strategic planning


mediadirector

associatedirector

media dept.

strategy dept.



creative dept.




Alexandra NechaevaClient Service Director7 years in managementand advertising


mediadirector

associatedirector

media dept. client service dept.


creative dept.




Jana GorbachevaSMM & PR Director

8 years in PR and social media marketing

Clients: Coca-Cola Ukraine, Danone, InBev, Colgate, Bittner Farma, Stada, NOKIA, Mitsubishi,

AVON, Konti, Bomond, Sushiya,


mediadirector

associatedirector

media dept.

strategy dept.



creative dept.




Vladimir KobetsCreative Director

8 years in creative Clients: Unilever, Pepsico Ukraine, Лидер Снек, Effes Ukraine, Universal Bank, ПУМБ, MТС, Intertelecom, Viasat, Credit Agricole, Банк Ренессанс Кредит,ФОКСТРОТ, ОЛИМП


mediadirector

associatedirector

media dept.

strategy dept.






Vitaly KulkoProduction Director

8 years in project management

Clients: Nokia, Fido Bank, Епiцентр, Subary, Toyota



2014 Review to Prove 4


Revenue12,5 million USD

Creativityrating

- №1in rating of media agencies as for revenue1

- №2in rating of digital agencies as for revenue2

- №2in rating digital-agencies 2014

- 14 awards on 10 festivals

AdPro’s position in 2014

http://vrk.org.ua/adv/ratings


Awards

Red apple gold KIAF gold KIAF silver Golden Hummer gold KAKADU bronze FWA SoD Golden Hummer short list ACD*UA short list

MoriaminInteractive website

FidobankDeposit campaign

EFFIE silver

DreamTripPromo site for Rich

ACD*UA short list ADC*UA bronze KYIV INTERNATIONAL ADVERTISING FESTIVAL XIV bronze EUROPEAN DESING AWARDS bronze


Name Since Media Context SMM Production Creative Strategy

Черниговское 2013-15 Yes Yes YesStaropramen 2013-15 Yes Yes YesBayer 2015 Yes Yes YesCoral Travel 2014-15 Yes Yes YesPeugeot 2015 Yes Yes YesDANONE Activia 2015 Yes YesL’Oreal Maybelline 2015 Yes Yes Yes1+1 media 2014 Yes YesOKKO 2014 Yes YesЕпіцентр, Нова Лінія 2015 Yes Yes

New Business Wins 2014-2015


AdPro Clients 2015

Name Since Media Context SMM Production Creative Strategy

Astelit ( life :)) 2008 Yes Yes Renaissance bank 2011 Yes Yes Yes Yes YesAB InBev 2013 Yes Yes Yes Yes Yes YesБанк Михайловский 2014 Yes Yes YesSGroup(Флинт, Мачо) 2014 Yes YesEva 2013 Yes Yes Yes METRO 2015 Yes Yes Yes Ringoo 2014 Yes Yes YesColgate 2014 Yes Yes Yes


Portfolio



Market Positions to Guarantee5


• AdPro is an actual member of the All-Ukrainian Advertising Coalition since 2011 and CEO is a member of the board of All-Ukrainian Advertising Coalition since 2012

• Co-founder of Ukrainian Digital Agencies Committee (UDAC)

• Member of INAU, initiator of Internet market value estimation, member of Terminology Unification Committee

Agency founded in 2004Team – 61 professionals

Professional Unions and Industrial Activity


AdPro - is a part of AEGIS MEDIA/GMG

DENTSU AEGIS NETWORK UKRAINE positions in 2014:

internet OOH radio

pressTV


Digital Day Intro to digital Advanced SMM,

Context, Banner Ad, CPA, Applications,RTB benefits

Role of digital in Brand Health building

Digital-centric approach

Cost-effective TV+Internet planning

Bonuses for Agency’s Clients

Trainingswe teach

Innovations – monthly Reports – monthly Daily tracking of

campaign dynamics Annual report with

recommendations

Reportswe inform

MMO – quarterly Competitive analysis Category review TA review and

analysis

Reviewswe research

Cross-media projects Non-standard projects Creative and

production for all media

TV sponsorship

Accountingwe manage



AppendixMore Cases to Impress6


AVON Social CRM

Year: 2014-2015

ChallengeTo increase loyalty and interaction with the brand in social networks, to engage representatives, to enlarge the bill of the internet shop

Solution An application for FB and VK, where users can communicate, earn points and then exchange them to certain goods.Application: creative (design), production, technical support.

ResultsMore than 16 000 participants of an application in VK and 2 500 in FB in half a year. More than 900 representatives and increase of the average ticket for 20%https://vk.com/app4333925_10882254


9 months of leadership

ChallengeTo develop digital-channel of communication with TA comparable to classic channels as for reach

SolutionContent strategy «Proud of Ukraine» with unique national content leads to good viral potential. Cost effective context strategy.

Results №1 in Ukraine as for the number of fans * №1 in the category as for interaction * №1 in the category as for reach * 400 000+ fans of the brand in Facebook Facebook AwardBrand’s page: Facebook* May 2013 – February 2014

Chernigivske (ABSunInBev)Social media communication strategyBrand Health and Equity

Year: 2013 - 2014

https://www.facebook.com/Chernigivske


ChallengeMaximize site’s WOM-promotion, build emotional connection with the brand, travelling and freedom.

SolutionInteractive promo-site, enabling to create “DreamTrip” and get a chance to realize it.

Results5 700+ of participants.67 000+ of web-site visitors.

Brand’s Case study on YoutubeBrand’s pages: Facebook

Rich (CocaCola) | DreamtripInteractive promo-siteBrand Health and Equity&CPA

Year: 2013 - 2014

https://www.youtube.com/watch?v=1jhDMl-YiI0

https://www.facebook.com/RichUkraine


ChallengeTo attract $25 000 000 of deposits, into new bank with zero awareness level

SolutionFinding relevant message for the most valued prospects. CPC placement on high reach resources with low CTR. Focus on CPA effectiveness

Results 32 million USD on deposits - 28% over plan Brand awareness raised from 0% to 12% *

Brand’s Case study on Youtube* Source: InMind

FidobankBuying strategyCPA

Year: 2013

https://www.youtube.com/watch?v=QVrqFxk0W9k


ChallengeTo engage TA and inform them about new product of absolutely new pharmacological category (amino acids) in conditions of extremely small budget

SolutionInteractive promo-site, illustrating 2 life scenarios: usual life vs. active life of a woman, taking amino acidsWebsite: production, design, technical supportContent: 2 clips about different lifestyle. Created script, made video

Results In Ukraine a new pharmacological category was created Viral reach about 70%

Brand’s Case study on Youtube

Moriamin Forte ®

Interactive promo-siteBrand Health and Equity

Year: 2013

FESTIVALS WIN Red apple gold KIAF gold KIAF silver Golden Hummer gold KAKADU bronze FWA SoD Golden Hummer short

list ACD*UA short list

https://www.youtube.com/watch?v=H-HHXyKFeM0

https://www.youtube.com/watch?v=H-HHXyKFeM0


Ready to start?

Nechaeva AlexandraNew Business [email protected] 067 656 16 65adpro.ua

mailto:[email protected]

mailto:[email protected]

Ad pro credentials_2016_eng

Marketing

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