Ad Plan for Beauty Salon

8/6/2019 Ad Plan for Beauty Salon

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Getting the Best Sales

Leads are the lifeblood of any small business. Heres how to get the best ones.

Travel In the Right Circles

It is very important to conduct thorough research on our target audience before

we set out to hook them. If we travel in the right circles and communicate with the

people that are related to our business, we have a better chance of picking up

some quality tips that can prove to be useful in generating leads.

Turn the Spotlight Towards us

It is important to let our target audience realize that our business is present in the

market and that we have the products and services that they need or want.

In order to do that, we will need to advertise on a regular basis. We would also

attend or even address various workshops related to our industry.

Writing Business Articles and Distribute Them

We would write articles related to our industry and distribute them on industry-

related forums, associations or even on the Internet. If we are posting our articles

online, dont forget to add a link to our website or at least mention our name and

contact number. If the content in those articles truly help those who are seeking a

solution to their problems, then they will turn out to be definite leads for our

business.

If we are Internet savvy, then we can also write blogs and post them on various

websites.

Participating In Trade Shows

By booking a booth in a trade show, we can meet a wide variety of people in a

very short period of time. This will help we get accurate market feedback on our

products and services, and will also help we get contact numbers or other details

of prospective clients. Participating in trade shows is an excellent way of meeting

our target audience.

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Creating an Winning Image for Our Business

Presenting a Professional Face

We would present a professional face to our potential clients from the reception

area to how our office or store looks from the inside and outside, to the way we

answer our potential clients inquiries. Our staff would be trained in advance so

that they are ready to face any questions from clients and they would be able to

deal with them professionally.

Creating A Company Name That Sticks in Peoples Minds.

Our company name would be short and easy to remember. It would stick in the

minds of our customers. During the opening of our business, we would embark

on an aggressive advertising campaign, to ensure that more people know of our

existence. Once our business has started, then we will still require a sustained

advertising campaign that suits our budget in order to reach out to a larger

audience.

Creating a Good Business Identity

Our business logo would be relevant and pleasant to look at. Print our logo on

our visiting cards, brochures and invoices. Also, we display it on all our

advertisements so that people can relate and connect the logo to our business.

Attending Industry-Related Workshops and Conferences.

We would attain such a high level of expertise in our trade that others from our

industry start calling us to deliver speeches at workshops and conferences and

solve their customers problems.

Dealing Only In Quality Products and Provide Quality Service.

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If we want our image to grow, then it is essential that our deal only in quality

products and deliver extraordinary service to our clients. This will slowly but

surely elevate our name to the top. Do not compromise in the quality of our

products in order to achieve a higher profit; because once our image is damaged,

it will be very difficult to climb back to the same position again.

Building up our business image will result in we not having to search for new

customers. So, follow the above steps, stay focused on our clients and soon we

will have created a winning image for our small business.

Getting Our Customers to Do the Advertising for Our Small Business

The fact is that it is possible to satisfy our customers to such an extent that they

become the unofficial brand ambassadors of our company. If this happens, they

will start directing new customers to our small business.

Here are some tips on getting our customers to do the advertising for our small

business.

Honor Our Commitments

We would always look at the long term picture, which is to gain the trust of our

clients. If there is some delay in completing any deal from our side, then we

would communicate it clearly with our customers.

Once we have established ourselves as a dependable person, then our business

will bear the fruits of our labor.

Interacting With Our Customers

Our ability to interact with our customers on their wavelength will help we not only

to cultivate new friends, also in getting crucial feedback on the way we are

running our business. By keeping the lines of communication open, well also get

valuable information on ways that we can improve our business.Show genuine

interest in our intention to solve our customers problems, and expedite our

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response time so that any future problems are nipped in the bud quickly and

efficiently.

Becoming an Expert in What We Do

Try to become the best in the industry. This will not only enhance our reputation

as an expert, but happy customers will inevitably spread the word around of our

capabilities and our expert skills in getting even impossible jobs done. This

method is a sure-fire way of ensuring that our customers sing our praises. It can

also result in we poaching customers away from our competitors. By ensuring

that our customers are happy, and by proving that we are dependable and

honest, we will create a positive buzz around our business.

Designing an Informative Brochure for Our Business

Although a little more expensive to design and produce, the results of a well-

designed brochure will be well worth the effort and money that we will put into it.

Follow the following tips mentioned below, and we could soon have a well-

designed and informative brochure on our hands.

Study Our Competitors Brochures

We would pick review sales materials made by our competitors to find out the

points that they highlight in their brochures. We can also pick up different

brochures of different companies in various sectors to get a feel of their design,

lawet and presentation. Pick out the points in our competitors brochure that

would be beneficial to our small business, and mention that in a tactful manner -

without mentioning any names of rival companies or products.

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Design an Attractive Brochure with Clear Fonts

Our brochure would start with our company history, followed by innovations we

have made in our line of business, if any. This would be followed by a year-by-

year timeline and a brief company description. Include descriptions and imagesdisplaying a range of our current products. The brochure copy would end with a

statement about our personal commitment towards our clients. The wording of

the brochure would be complimented with matching photos and it would be

printed in various eye-pleasing colors. Check out different brochure costs before

settling on one which suits our budget.

Finally, be sure that we hire a good designer, even if we have to pay a bit more

there is nothing worse than a company brochure that looks cheap. In the end, we

get what we pay for.

Mentioning All Contact Details in Our Brochure

Our brochure would contain all the relevant details of our company, including our

address, contact numbers, fax number and website address. If applicable, we

would also print our business hours of operation.

We want potential customers to know how to get in touch with we, so dont leave

them guessing.

Redesigning Our Brochure after a Couple of Years

We would change the design format of our brochure year after year. This way,

we will ensure that our information is correct and that the design doesnt get

stale. Mention new products and any new details accordingly. A well-designedbrochure can work wonders for our small business if it falls into the right hands. It

will impress our customers and encourage them to do business with us. By

following the tips above, we will lay the foundation for a long-term business

relationship by converting casual readers into long-term customers.

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Ensuring Continuous Word of Mouth Publicity for Our Small Business

Word-of-mouth publicity is the best kind. For one, its free. For another, we are

almost sure to convert prospects that have been referred, since our existing

clients have already sung praises about our products and service.

Clients that have been referred only require a small nudge to make a purchase,

as compared to completely new customers. Below are a few ways that we can

ensure continuous word of mouth publicity for our small business.

Developing an Innovative Product with a Unique Service

We would develop an innovative product, or acquire the rights to sell a product

exclusively through our small business. This will create an image of

exclusiveness around our company and will compel more prospects to check out

our products. Once the first batch of clients starts buying our products, then their

reports will ensure that others customers sit up and take notice. We can start

speaking in public. We can speak during conferences and workshops about the

various facets of our industry. This will help in we reaching out to a wider section

of people, and will slowly establish our name as an expert.

If our product knowledge is really good, and we can start solving difficult

problems or put forth new ideas that will develop a buzz about we and our

company. Very soon, that will result in more people talking about our

achievements and coming to check out our business.

Satisfy All Our Clients

We will need to work extra hard especially during the tough times when the

pickings are slim, but the competition is ruthless. Satisfied clients are the

cheapest and best way to ensure continuous word of mouth publicity - so go all

out in satisfying our clients, especially when it comes to quality service. Get

regular feedback from our clients and act immediately on any complaints or

negative feedback about our products and services.

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Offer Special Discount Packages or Freebies

Another good way to ensure continuous publicity for our small business is to offer

special discount packages or freebies along with select products. This will enable

we to get publicity; but might also be a little costly to execute since it will eat intoour profits.

If we can predict a dramatic increase in sales due to this move, then go for it. It is

a well-known fact that along with increased sales will also come the advantage of

much-needed publicity.

5 Motivating Factors That Will Persuade Our Customers To Buy

Sometimes clients want to buy certain products, but they may need to be

persuaded before they can make a decision. By observing them keenly and

understanding what is going on with them, we can determine what it will take to

persuade them to go ahead with the purchase.

1. They Need The Product

Many times clients want a product, but if we can convince them that they

really need that product and that their life will be incomplete if they dont

own it, then that will convert their want into a need to buy it. Once they are

convinced that they need the product, our sale is as good as completed.

2. They Will Save Time, Money And Energy

Our clients will be motivated if they believe that buying the product will

save time and energy, as well as money. We can also remind them that

the money they spend purchasing the product will be recovered after a

certain period of time. For example, most kitchen appliances are

advertised and marketed to potential customers in this way. Even air-

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conditioners can be promoted effectively if it can be shown that they help

to cut down on customers electricity bills. Many items can be sold on the

basis of cost-savings, with added benefits such as safety and

convenience.

3. Safety

If we are selling safety items such as safes, fire equipment, etc., stress the

benefits of safety for their money and valuables, but also remind them that

the product can prevent the loss of their prized possessions and keep their

loved ones safe.

The automobile industry is a good example of this. With cars, safetyfeatures are important selling points. People are ready to pay a premium

for an increase in safety, especially for their loved ones.

4. Exclusiveness

Expensive cell phones, cars, and clothing are bought by customers who

want to stand out from the rest of the crowd. Many customers with lots of

money also spend it to satisfy their own egos. This is one of the majorreasons that high-fashion items continue to sell well.

An exclusive item is usually made in limited numbers or is custom-made

for selected clients and is usually quite expensive. This feature in itself is

enough for many of our clients to want to own an exclusive product that

our business offers.

5. Convenience

Many items, such as dishwashers and washing machines, are sold

because of their convenience. These products help save their owners

physical effort and make their lives easier.

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Products that are used on a daily basis fall into this category - and once

we explain the features or arrange a demonstration of products such as

these for our customers, it will become very easy to sell them.

In many cases, our customers need to be motivated - and once we linkour product with the correct motivation, we will find that less effort is

required to sell them.

Selling products also involves understanding our potential clients and

altering our sales pitch to match their desires, wants, and needs.

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Bangladesh is developing country and most people belong less than upper class.

And people of Bangladesh have a previous thought that is if any company offers

product at low price with high quality, then people thought giving low price means

low quality. For this reason we do our promotion plan in two ways- before

launching, we emphasis on price by providing economic value which we will do

for 2.5 years and after capturing market then we emphasis on Brand and quality.

As there is other trusted brands and they provide quality for value. It will be

difficult for us to create brand awareness among customers because CCF will

enjoy the monopoly market in Bangladesh.

We have divided our promotional plans into two parts- pre launching and after

launching. In the pre launching part we are concentrating on creating curiosity

among the consumers. To get the attention we will give advertisement on Print,

Broadcast, and out of home advertisement.

Pre LAUNCHING

Newspaper

We will give our ad in the second page of the all leading newspaper ofBangladesh. Like the daily star, the daily Observer, the daily new age, the daily

prothom alo, the daily ittefaq, the daily Jugantor, the daily Manob jomin etc.

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Out of home advertisement

We will go for billboards which will be situated in Bijoy Shoroni, Manik Mia

Avenue, Kamal Ataturk Avenue, Gulshan 1 & 2, infront of Shonargoan Hotel,Dhanmondi 27, Newmarket. In Chittagong Newmarket, Port city, Nasira bad

and Kulshi.

Billboard Advertising

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Regions# ofSpots Months

Cost/Spotpermonth(Tk)

Total Cost(Tk)

Dhaka and Chittagong -Private Spots 6 12 5000 72000

Dhaka and Chittagong -Govt. Spots 4 12 15000 180000

Grand Total 2,52461

In the print and in Billboard media we will follow countdown timing to arise the

attention where we will not talk about our Car, we will just show the name and the

day sequence for the launching.we dont give ad in magazine because there isno good managine in Bangladesh that people read

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Broadcast media

Radio

Radio can be effective at creating humorous mini dramas that capture the

listeners attention. It can also be used in a local market to reach people who

arent reading the newspaper, which is why we advertise our product on radio. In

Radio channels like radio Foorti, Radio Today, Radio Amar we will sponsor the

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popular programs at special hours. We will captivate them to broadcast our

message to the target audience.

Radio Advertising

Network# ofSpots/day Months

Cost/Spot(Tk)

Total Cost(Tk)

Radio Today - StandardTime 1 6 420 22,000

Radio Today - Prime Time 1 6 525 32,500

Radio Today - Super PrimeTime 1 6 567 30,500

Radio Foorti - StandardTime 1 6 420 42,000

Radio Foorti - Prime Time 1 6 525 22,500

Radio Foorti - Super Prime

Time 1 6 567 20,500

Bangladesh Betaar 2 6 600 40,000

Grand Total 215484.00

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Television

Before launching we will give incomplete message of our product which will

create curiosity in customers mind. It will be running in television for one month.

Though majority people of our country use cable so they see many Bangladeshi

channels like-BTV, ATN Bangla, NTV, Channel I, channel 1, RTV where we will

broadcast our ads. Our Ads duration is 60 second because the product deals

with relevant information.

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Ad Plan for Beauty Salon

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