Ad Monetization with OX App Suite
-
Upload
open-xchange -
Category
Internet
-
view
240 -
download
0
Transcript of Ad Monetization with OX App Suite
source: http://www.manhattanhoteltimessquare.com/frontend/public_docs/manhattan/media/home4-4032.jpg!
Ad Monetization with OX App Suite
OX AD SERVICESDirk FreytagMikko Linnamäki
AD SERVICES |
Commercials have changed in 20 years
3
E-Mail Monetization
OX App Suite
Ad Monetization Upsell of OX Premium AppsCross-Sell Telco ProductsOX DriveSecure Email Packages Office AppsMessenger and more
Data PlansSmartphonesStorage CapacityEntertainment Packages
Banner Ads, Mobile & WebSmart FoldersBranded CampaignsSmart Content Ads
OX Monetization Options for Telco Services
5
6
Traditional Buy
Audience - 55% Male - 37% US - 12% UK - 20% 20-30
year olds
9
10
By Q4, header-sales will account for over 80% of global, exchange-wide spend
44% 52%63% 66% 67% 71% 73%
56% 48%37% 34% 33% 29% 27%
0%
20%
40%
60%
80%
100%
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16
ShareofExchange-WideSpend,byIntegraIonType(July2016)
Source: Knowledge Exchange, Index Exchange Global Marketplace data (2016)
OX supports the best Header ad formats
AD SERVICES |
All 4 top seller formats of Index Exchange are implemented with OX App Suite
Over 200 DSPs connected to OX App Suite
13
Ad Header Bidding at With OX
<header>
AD
OX Ad systems
DFP
Ad Delivery
SSP Rubicon
Index Exchange Wrapper
DMP (KRUX)
$
40+ DSPs
SSP Pubmatic
Amazon
Facebook Demand
$ $
Zeotap
What are the ad sales channels?Best results from a mix of Direct and Programmatic Ad Sales!
AD SERVICES |
We use all possible ad sales methods: • Direct Sales team • Internal DSP • External DSP • Retargeting • SSP • Networks
Networks 7% 0.90
Open RTB 48% 1.50
Private MP 20% 3-4
Retargeting 10% 7
Individual Sales 15% 8
CPM Average
Joint effort to monetize the Telco Email service on OX App Suite
15
Customer and OX Ad Services
Ad Engine
Programmatic
OX Ad Monetization
Customer Ad Team
Direct Sales
Half Page Ads in Calender
AD SERVICES |
Ad Bundle and Wallpaper
AD SERVICES |
Logout Page
AD SERVICES |
OX powers Ads in all IMAP Clients on Mobile & Desktop
AD SERVICES |
Webmail - Desktop
Webmail - Mobile
Mobile Apps
IMAP - Desktop
IMAP - Mobile
Access Method Number of Users / mo Monetized today Monetized with OX Ad Engine
Email Audience & Monetization
AD SERVICES |
Yes
Yes
Yes
No
No
Yes, optimized
Yes, optimized
Yes, optimized Yes, optimized
Yes, optimized
These are 60-65% of the active Users!
IMAP Ad FormatsEmail: Promotional Emails and Daily Deals IMAP Folder
New patented Email specific and injected ad formats from OX
1. Promotional Emails always on top of the Email List• User can influence content categories of interest• No mail traffic, no ad blockers, no spam filter losses• Works on ALL DEVICES!
2. Daily Deals IMAP Folder:• Daily Deals IMAP Folder appears on any Web & native mobile App• Native ad injection, (no SMTP needed)
AD SERVICES |
Promotional Email Sales Flow
AD SERVICES |
• Promotional Email is a new premium Ad Format that will enable the monetization of the IMAP only Users which use standard Email Clients on PCs and on mobile
• The inventory can be sold thru Direct Sales teams with a hand over to programmatic
• Bookings can be made over Private Marketplaces or with non-programmatic ways
• OX Ad Ops Team will take care of the delivery and reporting
• Revenue Share as with all the other formats
New powerful Ad Format to monetize the IMAP Users
Promotional EmailPromotional Email:Dovecot native integration Injection into Email ListStays on Top
Also works on Non-AppSuite Clients!
AD SERVICES |
Daily Deals IMAP FolderDaily Deals folder:Emails:Dovecot native integrationAlso works on Non-AppSuite Clients!
AD SERVICES |
AD SERVICES |
Display Advertising
• Hand in Hand with our partner• Full Monetization capabilities• Audience segmentation• Data driven• Offering the most modern programmatic
Adtech Infrastructure with a combination of Big Players and New Start Ups
Ad Monetization
26 | If needed, insert presentation title or leave empty
Summary
IMAP
• Opening a new revenue Channel• Creating a new way of email advertising• Fully controlled• Single Storage• Ads getting removed when campaign
expires• Works on all IMAP Applications and
Devices