Ad Block Softwaretcolburn/cs3111/presentation/... · 2018. 4. 5. · STATS ABOUT ADBLOCKS There are...
Transcript of Ad Block Softwaretcolburn/cs3111/presentation/... · 2018. 4. 5. · STATS ABOUT ADBLOCKS There are...
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ADBLOCK SOFTWARESidi Diaby
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➢ AdBlocks are software that filters
contents of websites and prevent
ads from appearing.
➢ they protect the privacy of the
users by not allowing trackers
WHAT ARE ADBLOCK SOFTWARE ?
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Extension:
AdBlock (Chrome,
Opera, Safari)
AdBlock Plus (Firefox,
Chrome, Opera)
Apps:
AdAway
(Android)
1Blocker (iOS)
Browsers:
Brave Browser (Desktop,
Android, iOS)
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STATS ABOUT ADBLOCKS
➢ There are 181 million using ad blockers on desktop browser
and 145 million using on mobile browsers in 2015 (page fair)
➢ The highest percentage of AdBlock users in countries with
high ad Markets
➢ U. States (18% ) China (13% ) U. Kingdom (16%) Japan (3% ) Germany (29%)
Australia (20%) Canada (25%) France (11%)
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UNDERSTANDING THE ETHICAL
ISSUE OF ADBLOCKS
2 import Things :
➢ How the business of the internet works
➢ How Adblocks work
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ADVERTISEMENT ON THE INTERNET
➢ Advertisement is an important part of the business
of the internet
➢ It allows web contents to be “free”
➢ The other model involve paying for content
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Content creators
usersBusiness
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HOW DO ADBLOCKS WORK?
➢ Adblocks work by preventing contents on websites that are not from the
whitelisted sources to be loaded on the browser.
➢ Whitelisted sources contain ads that are acceptable
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WHAT MAKES AN AD ACCEPTABLE ?
• Advertisements cannot contain animations, sounds, or “attentiongrabbing”
images.
• Advertisements cannot obscure page content or obstruct reading flow, i.e., the
ad cannot be placed in the middle of a block of text.
• Advertisements must be clearly distinguished from the page content and must be
labeled using the word “advertisement” or equivalent terms.
• Banner advertisements should not force the user to scroll down to view page
content.
• Be a rich company!! Because companies are paying millions to be whitelisted
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http://youtu.be/BnlVTNjeWrg?t=92
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THE CREATOR OF ETHICAL ADBLOCKERS HAVE
A POINT!
But there must be a way of making sure that the users aren’t taken advantage
of .
Adblocks That block everything are too harsh, and adblocks that allow
everything are too lenient
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KANTIANISM VS AD BLOCKERS
The use of AdBlocks fail the second formulation.
Because the user of the adblock is using the content creator as a means to an end
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ACT UTILITARIANISM VS ADBLOCKS
➢ Advantages
➢ More security
➢ Less interruption
➢ More privacy
➢ Faster browsing
➢ Disadvantages
➢ Less income for content creator
act utilitarianism is for the use of AdBlock
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RULE UTILITARIANISM
Against the use of adblocks because the content won’t exist if
everybody uses an adblock.
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SOCIAL CONTRACT THEORY
Social contract does not accept or reject the use of adblocks in my
opinion.
➢ We have to support the content creators as long as their ads aren’t
intrusive.
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THANK YOU!
QUESTION?