Ad Analysis

Total:

The Energy

Jarvis and Casper

Introduction

1. Meanings hidden behind these two images.

2. Through geography, the house, figures,

lines, and the caption.

3. To deliver

a. The efforts of the company

b. The ultimate goal.

Geography

1. Desert vs. Snow:

Same Features + Strong Contrast + Meaning Behind

2. Background:

No one else + Endless far-away place

Figures

Upper Picture - Young

(light)

Lower Picture – Elder

(steady)

1. Bright colors

2. Autumn clothes vs.

sizzling desert

1. Deep black

2. Winter clothes vs. frosty

polar regions

Lines

Upper Picture - Assiduity Lower Picture - Meticulosity

1. Time

2. Hurriedness

3. Infinity of Space

1. Space

2. Deliberation

3. Remoteness of the World

Structure

1. The order of the two scenes.

2. Position of the logo

3. Position of the house

Caption

Upper Picture-Hardship

1. The use of “ing”

2. The object, “the world

”

Lower Picture-Ambition

1. The use of “to”

2. The object, “you”

Conclusion

The Purpose:

Geography

+

Two Men

+

Walk

=

The Image