Ryotaro Tsuji

1. This ad applies to fun because this

ad shows the how they can make

discoveries with is phone

2. This ad is using branding because it

says that in the future, mobile

communications will be wrapped

around you which would mean that

everyone would have this phone in

the future

3. This ad grabs the viewer’s attention

by changing the cloth into a

information

1. This ad applies to freedom because

this ad shows how you can get out

from your work, chill and watch TV

2. This ad is using value association

because this ad shows how graphic

of the TV is important

3. This ad grabs the viewer’s attention

by showing how nice the graphic is

and giving them huge impact

1. This ad applies to love because the

picture shows how people uses cars

and motorcycles from Honda, and

they are using it very nicely

2. This ad is using branding because

consuming something that everyone

have would make you cool, and in

this picture, everyone have the

Honda cars/motorcycles

3. This ad grabs the viewer’s attention

by showing how so many people

uses Honda and how much they are

happy about it.

1. This ad applies to power because

the picture represents that one of the

top athlete uses Puma which makes

it look powerful.

2. This ad is using facts and figures

because this ad is using the famous

athlete to represent the quality of

Puma

3. This ad grabs the viewer’s attention

by using famous athlete and having

the shoes standout.