ACVB Board Mtg 022515
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WEDNESDAY, FEBRUARY 25, 2015 | 8:00 a.m.PITTYPAT’S PORCH
BOARD OF DIRECTORS MEETING
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CALL TO ORDER
CHRIS WOMACKVICE-CHAIR OF THE BOARD AND EXECUTIVE COMMITTEE
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WELCOME
GUY THOMSONOWNER, PITTYPAT’S PORCH
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DESTINATION REPORT
MARK VAUGHANEVP & CSO
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• We finished 2014 102% of our room night goal and 105% of our lead goal
• Demand share growth (YTD 2014) +.17 (5.55%) in the top 25 markets and +.23 (9.11%) in the top 15
Direct Sales Events
• Travel South Shreveport• Envision Anaheim• Destination Showcase Washington• ITB Berlin• ASAE Great Ideas Orlando• ASAE Springtime Washington DC
Key Sales Activities
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December 2014 YTD Occupancy
2013 2014
ACVB Tax Revenue City of Atlanta
67.0% 70.7%
Hotels w/500+ rooms
64.7% 69.9%
Hotels within 1-mile radius of GWCC
64.1% 68.8%
Metro Atlanta 63.1% 68.2%
Source: STR
Atlanta Occupancy – December
2014
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January 2015 YTD Occupancy
2014 2015
ACVB Tax Revenue City of Atlanta
65.2% 69.5%
Hotels w/500+ rooms
65.0% 72.4%
Hotels within 1-mile radius of GWCC
62.3% 70.4%
Metro Atlanta 61.5% 64.4%
Source: STR
Atlanta Occupancy – January
2015
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MAJOR GROUPS FOR FUTURE YEARS
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Additional Rooms 19,601
Grand Total 242,968
Note: These numbers differ slightly from the
Productivity Report due changes in room blocks
and distribution of booking credit.
January 2015
BOOKINGS
2015 YTD
Additional Rooms 19,601
Grand Total 242,968
Green Up = 10% above average
Orange Equals = Within 10% +/- of average
Red Down = 10% below average
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MARKETING UPDATE
ANDREW WILSON EVP/CMO
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Key Initiatives For Q1/Q2 2015
• Launch AtlantaMeetings.com
• Leverage BrandUSA Partnership for International
• AtlantaNow Redesign
• Music Voyager PBS Episode
• I AM ATL Consumer and Meetings Campaign Refresh
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AtlantaMeetings.com – New Tool for Planners and Sales
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International In-Language Videos
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AtlantaNow – 10 New Pages of Content
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Music VoyagerPremiere March 27
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I Am ATL Campaign Refresh
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ANNUAL MEETING
AMY PATTERSONVP, BUSINESS DEVELOPMENT & CORPORATE EVENTS
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DRAGON CON
PAT HENRYPRESIDENT
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Dragon Con 2015
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What is Dragon Con?
❖ An internationally known pop culture
convention
❖ More than 3,000 hours of programming
from the worlds of science fiction, fantasy,
and gaming
❖ Over 400 actors, authors, creators, and
professionals
❖ Over 65,000 fans from around the world
❖ Fun for the whole family
Making Labor Day Atlanta’s favorite holiday
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What Happens At Dragon Con?
We invented the multi-genre pop culture convention
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The Dragon Con Parade
Join Us! - Saturday at 10am every year
3,200 participants and 55 vehicles
Enjoyed by 75,000+ spectators
Since 2000, Atlanta’s largest parade each year
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For The Fans, By The Fans
❖ Fans are the engine that drives Dragon Con.
❖ 2,200 volunteers plan, organize, and manage
programming.
❖ Volunteers also handle IT, logistics, and operations.
❖ A full-time, year-round staff of 11 supported by more than 100
volunteer directors.
Dragon Con is the largest fan run convention in the industry.
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Dragon Con’s Footprint
❖ Dragon Con happens
in five host hotels and
AmericasMart
❖ 24 overflow hotels in
downtown, midtown,
and the airport
In 2005, Dragon Con was in Hyatt Regency and Marriott Marquis
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Attendance Growth
0
17500
35000
52500
70000
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Where Fans Come From
❖ Half of our attendees come from
Georgia.
❖ 80% of attendees come from
the Southeast.
❖ 3% of attendees come from
outside the United States.
❖ Canada, England, Australia,
New Zealand, Singapore and
Hong Kong. All 50 states are represented at Dragon Con
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Who Fans Are
19%
36%28%
11%
6%
18-24
25-34
Age
❖ Nearly two-thirds of
our fans are between
the ages of 25 and 44.
❖ In our 29th year, we
have a large number
of second-generation
fans.
Even distribution of male and female attendees
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Economic Impact
Over $200 million in economic impact the past five years
Attendees eat in Atlanta
restaurants and drink in
Atlanta bars
Since 2005, hotel room rates
have increased 45%
Average hotel stay is four
nights
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Giving Back
Since 2005, Dragon Con has donated over $690,000 to local charities.
Over 900 hours of community service in 2014 through Dragon Con Superheroes program.
The largest convention-based blood drive in the nation.
We help the Make-a-Wish Foundation grant wishes.
This year’s official charity is the Lymphoma Research Foundation
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Year Round Participation
Some fans have NEVER missed a Dragon Con!
Consistent engagement with 200,000 followers across social
media platforms
Special member nights at venues throughout Atlanta, including
the Georgia Aquarium, Atlanta Braves, and Medieval Times
Membership benefits year around including discounts with
partners like Six Flags, Michael’s, Delta Air Lines, Olympus
Worldwide, Enterprise/National Rental Car, and Scooteround
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LEGISLATIVE UPDATE
RON FENNELPRESIDENT, GEORGIA CAPITOL ASSOCIATES
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EPRESIDENT’S REPORT
WILLIAM PATEPRESIDENT & CEO
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OLD BUSINESS
GREGORY PIERCEEVP/CAO/CFO
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OLD BUSINESS
Election of 2015 Chairman of the Board of Directors
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OLD BUSINESS
Daryl EvansMediaLink
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NEW BUSINESS
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ADJOURN