Design With Soul

Adam Cutler Design Studio Director

IBM Design

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IBM Design :: ©2014 IBM Corporation

ideas without a soul are worthless

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IBM Design :: ©2014 IBM Corporation

soul

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essence

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IBM Design :: ©2014 IBM Corporation

essence

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IBM Design :: ©2014 IBM Corporation

essence

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noun

the intrinsic nature or indispensable quality of something, esp. something abstract, that determines its character

‘esəns

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noun

the intrinsic nature or indispensable quality of something, esp. something abstract, that determines its character

‘esənsessence

IBM Design :: ©2014 IBM Corporation

learn how to bring soul and essence

to what you have to offer

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IBM Design :: ©2014 IBM Corporation 10Slipping designed by Luis Prado from The Noun Project

fail early and learn well

IBM Design :: ©2014 IBM Corporation 11Human Search designed by Doug Cavendish from The Noun Project

always be looking for the human connection

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embrace your constraints and limitations

IBM Design :: ©2014 IBM Corporation 13Shared Interest designed by Blake Thompson from The Noun Project

share your ideas

IBM Design :: ©2014 IBM Corporation 14Disguise designed by Ian Kirkland from The Noun Project

don’t take yourself too seriously

IBM Design :: ©2014 IBM Corporation

have fun, always

15Happy designed by Tobias F. Wolf from The Noun Project

IBM Design :: ©2014 IBM Corporation

you can’t dictate great outcomes

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you can prepare for great outcomes

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IBM Design :: ©2014 IBM Corporation

IBM Design

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