ACUS / ASR Wade Hulon, ASR General Manager Q2 FY13 ASR Update.

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ACUS / ASR Wade Hulon, ASR General Manager Q2 FY13 ASR Update

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ASR Order Intake: FY13 vs. FY12

Transcript of ACUS / ASR Wade Hulon, ASR General Manager Q2 FY13 ASR Update.

Page 1: ACUS / ASR Wade Hulon, ASR General Manager Q2 FY13 ASR Update.

ACUS / ASRWade Hulon, ASR General Manager

Q2 FY13 ASR Update

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Global H1 Orders

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ASR Order Intake: FY13 vs. FY12

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ASR FY09 – FY13 Orders by Quarter

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FY13 STMG

• YTD OIT $135.5M• Ahead of ORB by $10M, on plan for MYR• PIM Sales Exceeded Annual Quota

Prepared by:Wade Hulon  

Overall Vision, Mission & Long Term (3 yr.) Goals:Vision: Global Test and Measurement market leadership.Mission: To provide our customers with an un-paralleled value combination of product (H/W and S/W), support and service.Longer term goals: -ASR to exceed $295M in orders by FY15-ASR to average less than 23% cost of sales.

FY13 Goals:-ASR Orders of at least $258M (product and service) MYR ~$270M-ASR cost of sales 22.4%. YTD 20%

A. Be market drivenb. Expand sales with industry leaders.

Specific targets for ASR for key Wireless Accounts and Top 15 Tier Service Providers for MMD

Sum of key wireless accounts for ASR

Qualcomm  $48M($26)Broadcom   $8.5M($3.6)RIM             $13.1M($4.3)VZW            $12.1M($8.8)AT&T           $10M($7.0)Intel             $3.6M($1.3)

Total Annual Quota $95.3M, OIT $51M YTD (107%YTD)

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FY13 STMGA. Be market drivend. Strengthen our position as a premier supplier of general purpose microwave test equipment

Special GP2 Project ASR Revenues for SPA (2690 and 2830), SG (uW, 3710, and 3700), PM and VNA

$16.3M (KPF)$18M (Stretch Goal)

•YTD OIT $6.2M– 75% YTD (60% last month)– Vectorstar (KPF = 288% of FY12 OIT)

• MS2692A demos scheduled for Qualcomm

• New 16 port VNA requirement being qualified at Intel-OR • September was an exceptional GP month for D32 with over $1.24M in bookings. Won a tightly

contested VNA bid at Boeing against R&S for three MS4642B units and a four-port 110 GHz ME7838B. • Verizon Wireless purchased 1 ea. MS2692A and 2 ea. MG3710A for a total of $139k.

 

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FY13 STMGA. Be market drivenc. Expand sales with industry leaders.

ASR Special Project (TAP) Grow target accounts to at least $25M in OIT.

Intel $4.6M($1.3M)Google $5.5M($2.4M)Microsoft $2.6M($3.4M)Amazon       $3.8M($1.2M)Broadcom    $8.5M($3.6M)

OIT YTD $11.9M (95% YTD)

Google/Motorola Follow-up work from e-Auction resulted in additional 8820 sales. Google continues to expand its use of the 8475 in their Android CTS suite.

Microsoft Installation and commission of the new RF CT systems took place week of 9/23 Delivered 2x MT8870A for test engineering pre-production evaluations $7.2 billion purchase of Nokia’s smartphone business.

Amazon

Very close to buying TRX system Released two new Kindle Fire HDX models on 25-Sep. Link to story

Broadcom

Due to Renesas acquisition all orders for LTE have been placed on hold. Intel

Device R&D manger still expects 2014 budget for ME7873L and ME7834L by CYQ1 2014.

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ASR Top Customers FY13 YTD

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H2 ExpectationsWe Will Face a Challenging Business Environment But We Expect to Continue to Take Market Share From Our Competitors

• General Purpose (GP2)– Accelerate Growth With Vectorstar B Launch

• Target Account Program (TAP)– Intel Will Join Top Account List

• MT8870 Into Manufacturing• Conformance Test Systems• 16 Port VNA

– Microsoft Buys Nokia Cell Phone Business– Broadcom Buys Renesas Chip Set Business

• I & M– Continued Strong PIM Sales