ActuarialFoundation

Proprietary and Confidential © March 2010 Scholastic Inc.

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A Formula That A Formula That Works!Works!

A Formula That A Formula That Works!Works!

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A Formula That Works!A Formula That Works!Since 2006, The Actuarial Foundation and Scholastic have partnered to place interesting and practical math challenges in the hands of teachers nationwide.

This series of fun math programs are designed to build and reinforce important math skills for students. Aligning with NCTM Standards, the materials provide real-world math for students to become successful in the classroom and beyond.

The Actuarial Foundation now has a total of five turnkey classroom modules on Scholastic.com, effectively owning math on Scholastic.com with units that are centered around dynamic and relevant themes that are pulled directly from teacher requests.

• 2006: Shake, Rattle, & Roll: The Math of Natural Disasters

• 2007: Bars, Lines, & Pies: A Graphing Skills Program Focusing on Recycling

• 2008: Conversions Rock!

• 2009: Setting the Stage for Geometry:

• 2010: What is program called?

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Year One: Shake, Rattle, & RollYear One: Shake, Rattle, & Roll

The program contained a poster-teacher guide, take-home materials, and a co-branded Web site. The target grades were 6-8, and materials were sent via direct mail to 39,388 targeted math teachers.

Showing the Real-world Relevance of Math to Understanding the Probability of Events Happening

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Year Two: Bars, Lines, & PiesYear Two: Bars, Lines, & Pies

The program contained a poster-teacher guide, take-home materials, and a co-branded Web site. The target grades were 4-6, and materials were sent via direct mail to targeted math teachers and bundled with DynaMath (October 2007 issue). CIRC?

Engaging Examples About the Environment and Recycling to Build Graphing Skills

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Year Three: Conversions Rock!Year Three: Conversions Rock!

The program contained a poster-teacher guide, take-home materials, and a co-branded Web site. The target grades were 6-8, and materials were distributed to classrooms via direct mail and bundles with Math magazine (October 2008 issue) to XXX targeted math teachers.

Building the Skills for Equivalent Conversions Through a Young Rock Band!

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Year Four: Setting the Stage with Year Four: Setting the Stage with GeometryGeometry

The program contained a poster-teacher guide, take-home materials, and a co-branded Web site. The target grades were 6-8, and materials were distributed to classrooms via direct mail and bundles with Math magazine (October 2009 issue) to 42,000 targeted math teachers.

Building Skills for 2D and 3D Shapes with a Rockin’ Stage Crew!

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3/32 to 6/12

Since 2006, the Actuarial Foundation’s presence on Scholastic.com, the #1 site for teachers, has evolved into a comprehensive resource center for math lessons and printables, delivering core fundamentals through dynamic and relevant materials.

TO DATE: • Total digital impressions: 8,943,353

• Site Traffic: 848,548–Teacher: 33,540–Kids/Family: 815,428–ActGreen: 53,620–Game Plays: 152,782*

• Content Promotion: 3,805,189–Teacher: 895,806–Kids: 2,909,383

• Ads: 4,299,512–Teacher: 1,070,988 impressions delivered

– Kids: 2,989,512 impressions delivered

• Email Blasts: 175,504 delivered

*as of 6-28-09

TheThe Place for Math on Place for Math on Scholastic.com!Scholastic.com!

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Here’s What Teachers Say…Here’s What Teachers Say…This is just a sampling of the enthusiastic feedback from teachers about Expect the Unexpected With Math:

Year One: It is user friendly and brings real life activities to my class.We are doing probability at this time, it was perfect.I am always looking for applicable ways to teach statistics.

Year Two: The question variety in the activities provides lessons for 5 th grade and wonderful enrichment for 4th. Visual, real-life, shows students the relevance of math to their lives Perfect timing – We just started our study of graphs. Aligns with our curriculum. It was colorful and slick with eye appeal to children, so they used it and were interested in a way they aren’t with duplicated pages.

Year Three: The poster is awesome- the students will pay attention to it because it is "rockin".It is relevant. Kids relate to the whole rock band theme. Fun!This was timely; we're going to be on these lessons next week. They are upbeat, makes kids think, are more in line with who they are.

Year Four: Directly relates to curriculum and colorful, easy-to-read format.This program looks like it will be a great foundation builder.A different approach—students get to visualize geometry around [their] environment.These are complicated problems that practice middle-school standards and enhance critical thinking skills.

Results from BRC and Online Survey

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The Numbers Complete the Story…The Numbers Complete the Story…Use of Program Materials AND web engagement continues to grow!

Year One: 97% of target teachers polled used or plan to use the program83% of target teachers polled found the program to be Extremely or Very useful68% of target teachers polled used the teacher lessons from the Shake, Rattle, & Roll Web site.

Year Two: 96% of target teachers polled used, or plan to use, the program94% of target teachers polled found the program to be Extremely or Very Useful73% of target teachers polled used the teacher lessons

Year Three:98% of target teachers who responded used, or plan to use, the program87% of target teachers who responded found the program to be Extremely or Very useful84% of target teachers who responded plan to use the lessons and worksheets from the Conversions Rock Web site

Year Four: 98% of target teachers who responded used, or plan to use, the program.89% of target teachers who responded found the program to be extremely or very useful. 87% of target teachers who responded plan to use the lessons and worksheets from the Setting the Stage with Geometry Web site. Results from BRC and Online Surveys

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And there’s more to come in And there’s more to come in Year 5…Year 5…

As part of our Year 5 partnership, Scholastic will roll out a brand-new program for the Back-to-School season.

PRE-ALGEBRA?

THEME/NAME/DETAILS/PRELIM ART?

The program will contain a poster-teacher guide, take-home materials, and a co-branded Web site. The target grades are 6-8, and materials will be distributed to classrooms via direct mail and bundles with Math magazine (October 2010 issue) to 42,000 targeted math teachers.

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