Assessing effective tools

to enhance cultural

participation

Activity report

The Project “Assessing effective tools to enhance cultural participation” (PUCK) was

awarded a European Grant in the CULTURE 2007-2013 program from the European

Union at the beginning of 2012. The main aim of this project is to promote cooperation

among organizations involved in the analysis of cultural policies. Academics with a

broad experience in international research on cultural economics and policies as well

as managers of public and private cultural institutions are cooperating in this project.

Cooperative actions to investigate the drivers and barriers to cultural engagement in

contemporary European societies will take place since the beginning of 2012 until the

end of April 2014, in an attempt to establish a fruitful dialogue between universities,

firms and cultural institutions from Belgium, Ireland, Italy and Spain.

Participants:

Coordinator: University of Oviedo (Spain)

Co-organizers: Trinity College Dublin (Ireland)

Universidad del País Vasco / EuskalHerrikoUnibertsitatea (Spain)

Università di Catania (Italy)

V.A. Economics and Culture (Belgium)

Associated partners: ArsMusicae (Belgium)

Cultural AssociationZo (Italy)

Fundación Municipal de Cultura de Avilés, Avilés (Spain)

Museo Universidad de Navarra (Spain)

National Library (Ireland)

Description of the project:

PUCK tries to bring together contributions from researchers and from managers of

cultural institutions, by establishing a cooperation network for universities (research

groups specialized in cultural economics) and for cultural institutions operating in

different areas.

The aims of this cooperation network are:

1. Develop knowledge and useful management tools to better understand and to

enhance cultural participation.

2. Improve the mechanisms of transmission of knowledge between the university, the

cultural sector and private and public managers.

Actions of PUCK:

1. Promote the mobility of researchers and managers of cultural institutions across

Europe.

2. Organize a series of seminars to exchange knowledge and experiences from several

areas and countries, inviting local operators to know the Project and to contribute to

discussions.

3. Promote and disseminate good practices in several European counties by social

Networks, Publications and presentations in conferences and workshops.

4. Explore the relationship between university institutions and cultural operators, in

order to promote the cultural participation of young people and to develop young

audiences.

5. Analyze the interaction between educational and cultural institutions in the

promotion of creative entrepreneurship.

A year of collaborative research and reflection The official starting point of this project took place at the public presentation to the pressback in February 2012,where I had the support of the University of Oviedo Vice-chancellor of Research Santiago Garcia-Granda. Since then, the members of the project have been working very actively in many of the areas that we intend to cover with this project. We have organized three seminars (Dublin, Oviedo and Brussels), we have published several papers and working-papers on cultural participation and we have attendedscientific conferences and workshops where our research was presented and the PUCK project and the Culture 2007-2013 Programme were introduced. This document summarizes the outcomes of the first year of the PUCK project and I would like to thank all the members for their involvement. There are still many things to be done but I am sure that we will successfully achieve the main goals proposed in the draft submitted to the Culture 2007-2013 Programme. I have to acknowledge the importance from the European Union financial support in order to carry out all these activities. Finally, I hope that the second year of the PUCK project will be at least as fruitful as the first one.

Juan Prieto-Rodríguez University of Oviedo (Spain)

PUCK coordinator

FIRST YEAR MEETINGS

(July 2012-June 2013)

Trinity College Dublin July, 2012 Meeting point: Arts Building, Trinity College Dublin

Trinity College Dublin was created by royal charter in 1592. Its foundation came at a time when many universities were being established across western Europe in the belief that they would give prestige to the state in which they were located and that their graduates, clergy for the most part, would perform a vital service as civil administrators. The idea of a university college for Ireland emerged at a time when the English state was strengthening its control over the kingdom and when Dublin was beginning to function as a capital city. The group of citizens, lay and clerical, who were the main promoters of the scheme believed that the establishment of a university was an essential step in bringing Ireland into the mainstream of European learning and in strengthening the Protestant Reformation within the country.

The organisational design of the new institution was influenced by Oxford, Cambridge and continental precursors, but from the beginning it was an autonomous corporation governed by ‘provost and fellows’. The Arts Building was built in 1978 to house the Faculties of Arts and Business, Economic and Social Studies. The low ziggurat also houses the Douglas Hyde Gallery and the Lecky Library as well as several administrative offices. The building is often used for conferences and public lectures. (Source: www.tcd.ie)

Programme

Thursday 19 July, 2012, Room 3071 Arts Building

09.00 Overview of project aims, deliverables and timetable addressing the following issues:

How to organize the main output from this co-operation: a book. John O’Hagan will be the principal editor assisted by Victor Fernández and Juan Prieto.

How to organize the exchange meetings.

How to organize the deliveries of the PUCK project as a source of public dissemination of the findings.

The role of the associated partners.

Publicity for the work of the group. 10.00 Presentation of work done to date in Asturias and partner institution relating to project and what Asturias team would like to see emerge from project for them. This should cover, through power-point presentation:

Work to date on cultural participation in university and partner institution

Future work plans in this area

What they see as the role of PUCK and how their work relates to PUCK and how it could benefit from participation in PUCK.

11.00 Coffee break 12.00 Presentations by the partners about their activities and their possible links with the PUCK project 13.45 Lunch National Library Café

Friday 20 July, 2012, IIIS Conference Room Arts Building 09.00 Following Thursday session each partner to comment on direction of project over the two years and their goals for it overall (as opposed to their specific institution) 10.30 Coffee break & informal discussion 11.30 “Ideas for communication strategy” presentation by Catherine Morris (Trinity College)

12.00 Discussion on the proposed schedule of meetings and decide on person responsible, protocol for each meeting, on how to prepare and organise each workshop, agenda, communication, nature of invited open sessions, practical administration tips, etc. 12.30 Lunch at the National Gallery 14.00 Try to finalise provisional work programme, and especially details re next meeting in Catania 15.00 Workshop ends

Record Introduction This workshop took place in July, even though the final agreement was not signed until June 2012 and the grant had not been transferred at the time of the first PUCK seminar and the workshop therefore went ahead at short notice. The purpose of the Workshop was to bring the Group together for the following. 1. Each participating institution to do a presentation on their work/activity as it related to the objectives of PUCK. 2. A detailed schedule to be worked out for the duration of the project, in effect July 2012 to end April 2014. All presentations are available at the PUCK Dropbox and can be accessed there. Present were the following:

University of Oviedo (Spain): Dr Juan Prieto-Rodriguez, Dr Victor Fernández-Blanco, Dr Maria Jose Perez-Villadóniga

V.A. Economics and Culture (Belgium): Dr Victor Ginsburgh

Trinity College Dublin (Ireland): Dr John O’Hagan, Dr Karol Borowiecki, Alan Walsh

Università di Catania (Italy): Dr Isidoro Mazza

Universidad del País Vasco / Euskal Herriko Unibertsitatea (Spain): Dr Victoria Ateca-Amestoy

National Library (Ireland): Dr Catherine Morris, Bríd O’Sullivan

Museo Universidad de Navarra (Spain): Dr Miguel López-Remiro

Overview Day 1 The meeting opened with a presentation by Prof. Juan Prieto on the objectives, funding, deliverables, and work schedule for the whole project. This was followed by a detailed presentation on the work and context of the five co-organizing universities and the five partner institutions. Discussions relating to this followed over two coffee/snack sessions, plus a visit to the National Library of Ireland, the partner cultural institution for Trinity College. Day 2 Prof John O’Hagan presented some thoughts on how the project should evolve and this was followed by a lengthy discussion in relation to the nature of future workshops, the best format, financial details, agenda of each workshop, the Newsletter and most important provisional chapter outlines for the book, the main ‘output’ it was decided of the whole project. There was also a presentation by Dr Catherine Morris on the possible communications strategy for the group. Discussions continued over two coffee/snack breaks, followed by a visit to the Hugh Lane Gallery, a partner cultural institution for Trinity College on an another project. Several bi-lateral meetings between the university partners took place, mainly in relation to joint research possibilities. Key Decisions Dates and location for later Workshops fixed, as follows. • Catania, 9-10 November 2012 (local responsibility Drs Mazza and Rizzo) • Brussels, 8-9 March (Dr Ginsburgh)

• Asturias, June/July 2012 (Dr Prieto): agreed to shift this as too near to November Workshop. • Dublin 21-22 September (Dr O’Hagan) • Bilbao, January, 2014 (Dr Ateca-Amestoy) • Asturias, March, 2014 (Dr Fernández) Format of Workshops • Half day session for the Group, to cover work issues and exchange ideas about research • Half day open session with invited guests, plus keynote invited speaker • Half day session to visit partner cultural institution in each location, plus other cultural institutions of relevance • Half day session for bilateral research work • Each local organiser to arrange for topic of workshop, guest speaker, invited guests, etc. Also make inquiries about possible hotel deals for Group. Topic for workshop to relate to overall PUCK objectives Newsletter, Communication and Working Papers • Each local organizer to do up Newsletter/Record of meeting for placing on PUCK newsletter website, within two weeks of holding of meeting. JO’H to assist if required with copy-editing. • Decided to defer any decision re printed publication following each workshop as might involve too much administrative work, with the money perhaps better utilised on book • Dr Prieto to appoint someone to set up and manage website. Dr Morris to advise following her extensive experience in Dublin • Each local organiser to seek maximum media coverage and publicity. In particular a one-page press release with

some images might be produced and communicated through the university and partner cultural institution press offices • Prof Ginsburgh to establish a web site of working papers of Group, not just relating to PUCK project but to all work in progress on cultural economics Provisional outline of book • Dr O’Hagan to be lead editor assisted by Drs Fernández and Prieto. • Title of book to be catchy and relate directly to PUCK brief. • There might be 15 chapters, one from each of 5 universities, 5 invited, paid speakers, 5 partner cultural institutions. Each chapter to run to 5,000-6,000 words maximum. • Each chapter covering a local situation should try to draw conclusions that have wider applicability relating to the objectives of PUCK. • All chapters must be readable by a general lay audience: more technical papers can be referenced and placed on PUCK web site • Broad contents of book to be pinned down by Dublin meeting, September 2013. This will be influenced by subject matter of Workshops but also Workshops should be influenced by plans for book • In this regard, decided a key feature of Brussels meeting would be reflections on audiences for modern classical music; Catania on general cultural participation in low-income, geographically remote province and lessons for similar regions in EU; Bilbao on cultural cities in EU and cultural engagement; and Asturias and Dublin possibly on cultural attendance versus cultural participation (general issues, why of policy relevance, measurement, importance of international

comparability in EU, attempts at EU level to standardise, etc) • Costs. If this is to be a well-produced book, likely costs might be as follows: printing, €5,000; design, copyediting, index, €8,000-€10,000; distribution and publicity, maybe €3,000; total between €16,000 and €18,000. • A less good quality publication might be produced perhaps for €10,000 in total. The monies put aside for printed newsletter and book combined comes to €12,000 and would cover this Finances • Decided to draw up list of requests by mid-August 2012 for Prof. Prieto to put to EU for possible approval to change composition of budget. • This arose from late confirmation of project (June 2012) plus fact that monies will not be transferred to partner institutions until September 2012 (hence for example no guest lecturers could be invited for first Dublin workshop). • It also arose from the first detailed discussion by the Group on the best future direction of the PUCK project, in terms both of academic coherence and value for money to be delivered to the Commission.

John O’Hagan

Having completed a degree in

Electrical Engineering at University College Dublin, John

O’Hagan subsequently

obtained from the same university a B.A. and M.A. in economics and later a Ph.D. from Trinity College Dublin (TCD). He has taught in TCD since 1970. He has been a visiting Scholar/Professor at the universities of York and Bath in England, Copenhagen in Denmark, and Cologne and Witten/Herdecke in Germany. He was awarded the prestigious Provost’s Life-Time Teaching Award in 2009. He has been President of the annual undergraduate journal, Student Economic Review, since its inception in 1987. He is a former President of the Association for Cultural Economics International. He hosted the Fifth European Workshop in Applied Cultural Economics in Trinity in September 2011. His main areas of research interest are the economics of the arts and the Economy of Ireland. He had produced eleven editions of the very popular edited book, The Economy of Ireland, and also writes articles for different Irish newspapers on topics of general economic interest. He has published several recent papers on cultural economics in international journals such as Journal of Cultural Economics, Historical Methods, Journal of Economics and Statistics, Applied Economics Quarterly and Applied Economics.

University of Oviedo November, 2012 Meeting point: Historic Building of the University of Oviedo

The University of Oviedo was

established under the terms and

conditions of the will of Archbishop

Fernando de Valdés Salas (1483–1568),

who was the General Inquisitor under

Philip II of Spain, and funded by his

estate. In 1574 Pope Gregory XIII

granted the Papal Bull to create the

university and in 1604 Philip III issued its

charter. It first opened for the teaching

of classes on September 21, 1608.

The ancient university had three

faculties: the Faculty of Arts, which

every student had to graduate from in

order to continue his training in one of

the other; and the Faculties of Theology

and Law, sometimes known as the

higher faculties.

After the French invasion of Spain the

Historical Building of the University was

occupied by invading troops and

lectures were suspended until the War

ended in 1812.

During the 19th century, a group of

liberal professors tried to bring the

University closer to the working class

with the Extensión Universitaria (a

popular education program sponsored

by the institution). However, this goal

was not fully achieved, and on October

13, 1934, during the Socialist-led miners

revolt in Asturias, strikers set fire to the

University (including its Library and the

Art Gallery) because it was seen as a

bourgeois symbol. It was rebuilt after

the Spanish Civil War (1936–1939).

Nowadays, the university has 31

faculties and professional schools,

offering degrees and diplomas in over

150 fields of study.

(Source: www.uniovi.es)

Program European Culture and Development Seminar Friday, 9 November 2012 11:00 Presentation

16:00

“Seasonal Tourism Flows in UNESCO Sites” by Tiziana Cuccia (University of Catania)

16:45

“Cultural Participation and Tourism Flows” by Concetta Castiglione (Trinity College Dublin)

17:30 Coffee Break

18:00 Round table on Developing New Publics for the Cultural Sector Chair: Victor Ginsburgh (ULB) Participants:

Javier Menendez (Opera de Oviedo)

Jorge Otero (Stormy Mondays)

Sydney Borjas (SG Artes Escénicas, Grupo SGAE)

Saturday, 10 November 2012

10:30

“Clustering and Creativity in Cities: Historical Evidence for Classical Composers” by Karol Borowiecki (Trinity College Dublin and University of Southern Denmark)

11:30 Coffee Break

12:00 Round table: Culture and Urban Development Chair: Luis Cesar Herrero (University of Valladolid) Participants:

Beatriz Plaza (University of the Basque Country)

Benjamin Weil (LABoral Art and Industrial Creation Centre)

Fernando Rubiera (University of Oviedo)

Record The first seminar of the PUCK project that was to be organized by Oviedo University, as coordinator of the project, was originally scheduled for January, 2013 and the Catania seminar was to be organized in October, 2012. However, due to a temporary closure of Catania airport, we decided to rearrange some of the seminars, moving the Oviedo seminar to 9-10 November, 2012. With this short notice, it was decided to organize the seminar with the generic title of “Culture and Development”. On Friday morning, at 11:00 a.m., an official opening was organized. It was chaired by the Vice-Chancellor of Cultural Activities of Oviedo University, Prof. Vicente J. Dominguez. Prof. Juan Prieto welcomed attendants and introduced the video presentations by Antonio Masip and Salvador Garriga, both Members of the European Parliament. Both videos dealt with the importance of culture and European cooperation. After the opening, the internal meeting of the project took place. First, Prof. Juan Prieto outlined the kick-off

meeting for the Culture program cooperation projects, held in Brussels the 15th of October, 2012. He also reminded the assistants that the technical information about how to manage the project was already in the Dropbox account. Second, he informed participants about the webpage and the Facebook and Twitter accounts of the project and how to upload information using these channels. Then, Prof. Victor Ginsburgh and Michel Hambersin (Ars Musica) advanced the program for the next seminar to be held during the Ars Musica Festival in Brussels, 7-8 March, 2013. It will focus on contemporary music and its audiences. They plan to invite musicologists, musicians, sociologist and practitioners. Prof. Juan Prieto, on behalf of Prof. John O’Hagan, who was not able to attend the meeting, asked the members about the possibility of including a new associate partner of the PUCK project: Block T (Dublin, Ireland). He explained that at the kick-off seminar it was clearly stated that a new associate partner would not imply changes in the agreement with the EACEA. The only requisite is to inform our project manager about the change. Given this, Prof. Prieto also suggested to incorporate Magma Cultura (Barcelona, Spain) as a new associate partner directly linked to Oviedo University. Finally, the new date for the Catania seminar was fixed for June 2013. After lunch, the European Culture and Development Seminar took place at the Historic Building of the University of Oviedo. Two weeks in advance, the

program of the seminar was circulated among cultural institutions, practitioners and members of the academic community: the response was very positive in terms of attendance. Also, the seminar was covered by the regional and local media including radio and press interviews with some members of the PUCK project. The seminar started with two presentations by members of the PUCK project on the relationship between cultural tourism and local development. Tiziana Cuccia described how even UNESCO sites face very important tourism seasonal flows. Then, Concetta Castiglione highlighted the links between local cultural participation and tourism flows. Afterwards, Victor Ginsburgh chaired a round table on the development of new publics for the cultural sector. Three panellists with a very different background talked for about fifteen minutes presenting their experiences. First, Javier Menendez explained how the local opera house improved its assistance in the last ten years, increasing the number of performances of each production, and how they are managing the recent VAT increase combined with a drop in public and private sponsorships. Second, Jorge Otero talked about the popular music sector and how freelancing, crowd funding and free online promotion could be used to find an audience for small and local rock bands. Finally, Sydney Borjas explained the challenges faced by

authors’ right societies in the new technological and global world. In the evening, PUCK project members were invited by Javier Menendez, director of the Oviedo Opera Hall, to the dress rehearsal of Puccini’s Turandot. On Saturday morning the seminar continued with a presentation by Karol Borowiecki on creative cities and the effects of clusters on creativity and productivity, presenting historical evidence from classical composers. A round table on Culture and Urban Development was the closing act of the seminar. External speaker, Luis Cesar Herrero opened the floor with a regional economics presentation on the importance of the cultural sector as a potential source of development. Next, Fernando Rubiera described the necessary conditions for cultural investment to be a successful engine of local development. Then, Beatriz Plaza talked about the effect of the Guggenheim Museum in Bilbao and the risk of failure that similar attempts may have all around the world. Finally, Benjamin Weil talked about how the LABoral Art and Industrial Creation Centre is trying to develop a creative cluster in Asturias. As expected, several practitioners from local and regional government as well as private and public cultural institutions attended the seminars and contributed to the debates, making it an overall real success.

Karol Jan Borowiecki Karol Jan Borowiecki is Assistant Professor at the Department of Business and Economics at the University of Southern Denmark. He holds a PhD in Economics from Trinity College Dublin. His research interests are urban economics (creative clusters) and labor economics (especially migration of creative people). He has investigated the extent of historical migration and geographic clustering of classical composers, the socio-economic consequences of geographic concentration and the impact of war on migration and productivity outcomes of creative people. He has published in international journals such as Journal of Urban Economics, European Review of Economic History, Journal of Cultural Economics and Urban Studies, and has received various awards, including the ACEI Presidents’ Prize for Best Paper.

Concetta Castiglione

Concetta Castiglione’s (Ph.D., MSc., Trinity College Dublin) research interests are in the area of cultural participation, consumer demand, comparative research, productivity and technical progress, foreign direct investments, institutions and environment. Her list of publications includes papers in academic journals such as Applied Economics, Tourism Economics, Communist and Post-Communist Studies, etc.; in edited books and in international conference proceedings. She also received a doctoral degree in Applied Economics from the University of Calabria (Italy) where she is currently teaching as a temporary professor of Economic Policy.

Tiziana Cuccia

Tiziana Cuccia (Catania, Italy, 1964) is Full Professor of Economic Policy at the Department of Economics and Business, University of Catania. She obtained the Laurea (BA) in Economics (1991) and the Doctorate at the University of Catania (1995) and the Master in “Environmental and Resource Economics” at University College London (1993). She held positions at ISTAT (the National Statistics Institute of Italy), Fondazione ENI “Enrico Mattei”, and FORMEZ. Her scientific interests concern the economic evaluation of public goods, issues in cultural economics (artists’ market labor) and tourism economics. Her publications appeared in international journal such as Journal of Cultural Economics, Tourism Management, Scottish Journal of Political Economy, and Applied Economics. Appointed in 2007, she was a member of the Ministerial Commission for the study and promotion of creativity in Italy.

Luis César Herrero Luis César Herrero has PhD in Economics from the University of Valladolid and is Professor of Applied Economics there. He is currently Director of the Research Group Recognized Cultural Economics from the University of Valladolid and Official Program Coordinator of Graduate Masters in Economics of Culture and Cultural Management. His current research interests focus on the field of Cultural Economics, especially the topics of economic valuation of culturel, economic impact of the cultural sector, museums economy and efficiency analysis of cultural institutions. His publications in this field have been in journals like Journal of Cultural Economics, Journal of Cultural Heritage, Tourism Economics, European Urban and Regional Studies, Regional Research and Studies in Applied Economics.

Javier Menéndez Javier Menéndez holds a degree in Business Administration from the University of Oviedo and a Masters in Cultural Management: music, theatre and dance from the Complutense University of Madrid. He was assistant art director on the Gran Teatre Liceu of Barcelona and is, for almost ten years, artistic director of the Opera of Oviedo.

Jorge Otero Jorge Otero (born in Oviedo, Asturias, sometime in the late 20th century) is the leader of rock band Stormy Mondays. He is a singer, songwriter, guitarist, producer, website programmer, digital music expert, Copyleft and Creative Commons pioneer. As you can guess, he does not have a whole lot of free time, and he is not used to writing about himself in the third person. You can check out his work and get in touch with him here: www.stormymondays.com

Beatriz Plaza Beatriz Plaza has a PhD in Economics from the Faculty of Economics of the University of the Basque Country and obtained her MBA from IESE Business School. At present, she works as Professor at this same university. Her research interests include: Cultural Policy as Development Policy; Urban Regeneration; Economic Impact of Museums; Cultural Branding; Digital Economies; Analysis of Regional Economics; Cultural Economics. She has published numerous articles in peer-reviewed journals like Annals of Tourism Research, European Planning Studies, International Journal of Arts Management, International Journal of Urban and Regional Research, Journal of Cultural Heritage, Tourism Economics, Tourism Management, and Urban Planning International.

Fernando Rubiera Fernando Rubiera is associate Professor in the Department of Applied Economics at the University of Oviedo. He has been a visiting professor at the Centre Urbanisation, Culture and Society INRS Montreal (Canada). He is the Coordinator of the Economic Analysis Regional Laboratory - REGIOlab. His research interests are urban and regional economics, growth, development and regional changes, size and spatial distribution of regional economic activity, sector studies: services and business services. He has published in international journals such as Annals of Regional Science, European Urban & Regional Studies, Spatial Economic Analysis and Regional and Sectorial Economic Studies.

Benjamin Weil Benjamin Weil, chief curator in the Laboral Art and Industrial Creation Centre (Gijón), studied in the Institut d'Estudes Supérieures des Artes (IESA) in Paris and undertook curatorial training in Venice on the Peggy Guggenheim curatorial program and in New York in the Independent Study Program of the Whitney Museum of American Art. After beginning his career working as an independent critic and curator, Weil has worked for renowned institutions such as the San Francisco Museum of Modern Art (SFMoMA) and Artists Space in New York.

ARS MUSICA, Brussels

March, 2013

Meeting point: Flagey

Flagey’s mission is to restore the Art

Deco building to its past prestige as the

country’s radio and television HQ. Once

again, it is a world-class center run by

both language communities and

devoted to music and the moving

image.

Flagey is where different artistic

disciplines can meet, exchange ideas,

discover one another and work

together. Jazz, world, classical and

contemporary music are played here,

but film and video also feature

prominently, with frequent encounters

between these worlds.

The acoustic qualities of the building

make it a key player both in Brussels

and the whole of Belgium.

Flagey was born of a bold joint initiative

by representatives of the country’s

three communities with the aim of

creating a quality cultural institution

that is European in scope.

The Flagey ponds are surrounded by

grand townhouses, the building is also

part of a lively working-class area. Our

aim is to include everyone in our

programming, and make the success of

Flagey a bonus for the whole

neighbourhood.

(Source: http://www.flagey.be)

Programme Friday 8 March, 2013, at Flagey 14:30-16:00 Workshop on artistic audiences

Opening by Barbara Gessler, Head of Culture Unit, EACEA

“Adapting the musical supply to changing audiences” by Michel Hambersin (Université Libre de Bruxelles and Ars Musica)

“Are popular and classical listeners the same people?” by Victor Fenandez-Blanco and Juan Prieto-Rodriguez (Universidad de Oviedo)

“Musiq3 Festival and its audience” by Benoît Jacques de Dixmude (director of Musiq3 radio station)

16:00-16:30 Coffee break 16:30-18:00 Mega-events

“The impact of mega-events” by Beatriz Plaza (University of the Basque Country)

“Some Economics of Music Festivals” by Olivier Gergaud (Bordeaux Management School) and Victor Ginsburgh (ECARES, Brussels)

Saturday March 9, 2013 at Flagey

Do we need contemporary music? 9:30-10:15 “Contemporary music and its lay audience. A tale of benevolent asceticism” by Pierre-Michel Menger (Collège de France, Paris) 10:15-11:00 “Music embedded in the brain. What neuroscience and music can learn from each other” by Sylvie Nozaradan (Institute of NeuroScience, Université Catholique de Louvain) 11:00-11:30 Coffee break

11:30-12:45 Round table on contemporary music Chair: Michel Hambersin (Université Libre de Bruxelles and Ars Musica) Participants:

Tarquin Billet (General Manager, Ars Musica)

Jean-Luc Fafchamps (Composer and Professor, Conservatoire de Mons)

Harry Halbreich (Honorary Professor, Conservatoire de Mons)

Pierre-Michel Menger (Collège de France, Paris)

Sylvie Nozaradan (Institute of NeuroScience, Université Catholique de Louvain)

Record This workshop took place in March and was the third within the PUCK project. The structure of the seminars seems to be established. We started with a half-day session for PUCK members to cover work and administrative issues. At Flagey, on Friday morning, the internal meeting of the project opened with a presentation by Prof. Juan Prieto. He first thanked Victor Ginsburgh and Michel Hambersin and the Ars Musica festival, as hosts of the seminar, for their outstanding organization. Then, he informed the group about the current situation of the project. He specially focused on the reallocation of the original budget needed for the Brussels seminar and how this should be taken into account for future activities. These changes were possible after consulting the project manager. He also informed the group about two new associate partners of the PUCK project: Block T (Dublin, Ireland) and Magma Cultura (Barcelona, Spain). Subsequently, Prof. Roberto Cellini and Prof. Tiziana Cuccia advanced the schedule and the topics to be covered at the Catania seminar (10-11 June 2013): Cultural institutions as multi-product firms (first session) and Cultural production and participation in

peripheral areas (second session). The venue of the meeting is Zo-Centro Culture Contemporanee. We approved the proposal to contact other associate partners with a multiproduct activity in order to participate actively in the Catania seminar. Their presentations would lead to a specific section of the final book dealing with multiproduct cultural institutions. Next, Prof. John O’Hagan outlined the contents of the Dublin seminar (Trinity College Dublin, 20-21 September 2013). This seminar will target how cultural participation is currently measured in Europe, specifically in Italy, Spain and the UK. Finally, we discussed the contents and structure of the final book as the main output of the project. We agreed about the appropriateness of a refereeing process to ensure the quality of the contributions. The book should consist of 20 to 25 chapters grouped in 4-5 sections, each of them linked to the topics covered during the PUCK seminars and the overall objectives of the project. Each chapter will have a maximum of 5,000 words (or 10 to 15 printed pages, including all charts, references etc), targeting a transversal audience and, therefore, technical content should be avoided as much as possible. Miguel Lopez-Remiro, director of Museo Universidad de Navarra, took the opportunity to explain how the building works for the museum are going. Finally, Prof. John O’Hagan reminded us of the need to contract a professional copy-editor and indexer that was not included in the original budget of the project. This could cost around €10,000 he estimated.

After lunch, the Workshop on artistic audiences took place at Studio 2 of Flagey. This free access activity (program above) was opened by Barbara Gessler, Head of Culture Unit EACEA. She spoke about the importance of culture as a cohesion factor in the European Union and the financial and institutional commitment of the European Commission with the sector. She also introduced the new Creative Europe program that will start next year. Subsequently, Michel Hambersin, Victor Fernandez-Blanco and Juan Prieto-Rodriguez discussed the new profiles of music consumers and the relationship between classical and popular music tastes. Benoît Jacques de Dixmude concluded the session when he talked about the Musiq3 festival as a case study. Afterwards, Beatriz Plaza-Inchausti and Victor Ginsburgh presented their analysis on mega events. Prof. Plaza focused on the Guggenheim Bilbao effect and the importance of media in promoting mega events; while Prof. Ginsburgh concentrated on music festivals outlining the main methods to evaluate their economic impact. After the Friday session, most of the members of the PUCK project, including the associate partners, attended the world premiere of La Dispute within the activities of the Ars Musica festival. On Saturday morning, the second session of the PUCK seminar started

with the presentation of two external speakers. First, Pierre-Michel Menger gave a talk about the sociological aspects of the audiences for contemporary music and the difficulties in engaging broader publics. Following thisw, Sylvie Nozaradan spoke, from a neurological perspective, about the relationship between music training and other cognitive abilities. To end the programme, a round table on contemporary music took place. Panelists included Tarquin Billet, Jean-Luc Fafchamps and Harry Halbreich apart from the previous speakers. Each of them talked for about ten minutes posing their views on the importance of contemporary music. A recurrent point was the financial weakness of this creative activity given the problems to reach to new publics. The round table ended with Michel Hambersin’s intervention. He summarized the main conclusionsand brought together the main topics covered during the two-day seminar. During the afternoon, members of the PUCK project had the opportunity to participate in the activities organized by Ars Musica Festival at Fagley to commemorate the centenary of Igor Stravinsky’s Rite of the Spring. The workshop, in terms of attendees’ responses, more than fulfilled our expectations, especially due to the audience’s response and involvement. There were over fifty people attending the seminars and the presentations were followed by lively debates.

Victor A. Ginsburgh Victor A. Ginsburgh was born in Rwanda-Burundi in 1939. He left for Europe to study he was not sure exactly what, and eventually opted for a business degree. For better and not worse, he moved to a Ph.D. in economics, and moved to the economics of the arts some 20 years ago. He is honorary Professor of Economics at Université Libre de Bruxelles, and former co-director of the European Center for Advanced Research in Economics and Statistics (ECARES). He is also a member of the Center for Operations Research and Econometrics (CORE), Université Catholique de Louvain since 1972. He was visitor at Yale University, University of Chicago, University of Virginia, University of Louvain, as well as in Marseilles, Paris, Strasbourg and Alexandria (Egypt).

He wrote and edited a dozen books (among which The Structure of Applied General Equilibrium, Cambridge, MA: MIT Press, 1997, with M. Keyzer, How Many Languages Do We Need, Princeton University Press, 2011 with Shlomo Weber and edited with D. Throsby The Handbook of the Economics of Art and Culture, Amsterdam: Elsevier, 2006). He is the author or co-author of over 180 papers on topics in applied and theoretical economics, including industrial organization, general equilibrium analysis and the economics of art and culture.

Michel Hambersin Doctor in Law and Master in Economics (Université Libre de Bruxelles, ULB) Michel Hambersin is, since 1988, professor at the Faculty of Economics, Political and Social Sciences of the ULB. He joined the Banque Européenne de Crédit in 1974. In 1983, he moved to the International Credits department of Generale de Banque, where he managed the crisis of developing countries international debt. He then became Head of International Risks at the Central Credit Department. He has also been a member of various national and international think-tanks, such as the International Monetary Commission of the International Chamber of Commerce in Paris. Separately from his academic and financial responsibilities, he has been reviewer of classical music (“Revue des disques”, “Harmonie”, “L’Avant Scène Opéra” and “Diapason”) and, since 1982, the musical reviewer of “Le Soir”.

He has contributed to various broadcastings with Musiq3 in Belgium and France Music and Radio Classique in France. He is Chairman of the Belgian Music Press and of the Contemporary Festival Ars Musica. He has organized various colloquiums on culture economics about access to music, symphonic orchestras and contemporary music. He has contributed to various publications of the Belgian Council for Music. He is member of the “Technology and Society” of the Royal Academy of Belgium.

Jean-Luc Fafchamps Jean-Luc Fafchamps teaches musical analysis at the Mons Conservatory. He is a member of the Ensemble Ictus, he participated in numerous projects, both in the field of concert music (creation of works by Lindberg, Reich, Aperghis, Mernier, Leroux, Harada, Francesconi,...) and in the mixed experiences, especially with dance. He won the prize of the Tribune of Young Composers of UNESCO in 1992. First designed for theater and dance (with Theâtre Impopulaire, the company Bonté-Mossoux,...), his compositions gradually shifted to pure music. He was hailed by the International Rostrum Composers of the UNESCO (for Attrition for string octet) and earned him the Octave of Classical Music 2006. His works have been programmed in many international festivals such as Présence (Paris), Ars Musica (Brussels), Vilnius, Nancy, Dijon, Warsaw, Budapest, Venice

Biennale, Sidney, Berlin, Lima, Copenhagen. His works engraved on three monographic cd's on Sub Rosa (Attrition, 1993, Melencholia si ..., 2003 and WDGhZ2SA, a Six-letter Sufi Word, 2012), label for which he also engraved on the piano recordings of Morton Feldman, Berio, Liszt, Dallapicolla, Bowles, Scelsi, ... A disc devoted to his music for small ensembles, ... lines..., was published by Fuga Libera in 2008.

Harry Halbreich Harry Halbreich was born in 1931 in Berlin. He is a Belgian musicologist. He studied with Arthur Honegger and later with Olivier Messiaen at the Paris Conservatoire. From 1970 to 1976 he taught Musical Analysis at the Royal Conservatory in Mons. He worked on numerous radio broadcasts and co-founded the Belgian music magazine Crescendo. He is known for a number of books, articles and studies on modern and contemporary music, including monograph on Olivier Messiaen, Claude Debussy, Arthur Honegger and Bohuslav Martinů. He has prepared musical catalogues of the works of Honegger and Martinů. He assisted Nicolas Bacri in orchestrating Honegger's opera La morte de Sainte Alméenne, originally written in 1918; the new version was premiered in Utrecht on the 50th

anniversary of the composer's death (2005). Halbreich's interest in modern music has led to articles on composers including contemporary music, particularly Spectral music: Horațiu Rădulescu, Iancu Dumitrescu, Ana-Maria Avram, Gérard Grisey and Tristan Murail. But he has also written on composers of the past, including Iannis Xenakis, Giacinto Scelsi, György Ligeti, Edgard Varèse, George Enescu, Maurice Ohana, Ludwig van Beethoven and Johann Sebastian Bach.(Source: Wikipedia)

Pierre-Michel Menger Pierre-Michel Menger is currently senior researcher at the Centre National de la Recherche Scientifique (Paris) and professor at the Ecole des Hautes Etudes en Sciences Sociales where he teaches sociology of labor and sociology of art and culture. As of September 2013 he was elected as Professor of Sociology at the Collège de France. He also holds a position of Permanent Visiting Professor at the University of Quebec (Canada). He is the author or co-author of fourteen books, and has published numerous articles in journals such as Revue Française de Sociologie, Sociologie du Travail, L’Année Sociologique, Revue Européenne des Sciences Sociales, Annales, Annual Review of Sociology, Poetics. He is currently chief editor of the Revue Française de Sociologie and member of the editorial board of the Revue Economique, Poetics, and Twentieth Century Music.

Publications in English include “Profiles of the Unfinished: Rodin’s Work and the Varities of Incompleteness” in Art from Start to Finish, edited by H.S. Becker, R. Faulkner, B Kirschenblatt-Gimblett, Chicago, University of Chicago Press, 2006; “Artistic labor markets: Contingent Work, Excess Supply and Occupational Risk Management, in the Handbook of the Economics of Art and Culture, edited by V. Ginsburgh and D. Throsby, Amsterdam, Elsevier, 2006. His research interests include Sociology of art and culture, Sociology of labor markets; Sociology of occupations; economic sociology of careers and competition in higher education.

Sylvie Nozaradan She holds a Masters degree in piano performance and music writing, from the Conservatoire Royal Supérieur de Bruxelles (2005). She also has a medical doctor degree, from the Université Catholique de Louvain (UCL) with a specialization in neurology (2009). Under the co-supervision of Prof. Isabelle Peretz and Prof. André Mouraux (Institute of Neuroscience, UCL), she is writing a PhD in Neuroscience on musical rhythms perception, neuronal entrainment and sensorimotor synchronization. She developed an original approach based on EEG steady-state evoked potentials, to capture the neural mechanisms of beat and meter in the human brain. Through a frequency-tagging approach with steady-state evoked potentials,

she aims to capture the neural mechanisms of beat perception. She explores the specific sensorimotor binding occurring in the context of entrainment at the frequency range of music tempo. She also explores multisensory binding in the context of multisensory beats induction, and the neuronal correlates of this perceptual dynamic integration. She is the author or coauthor of papers published in international journals such as the Journal of Neuroscience, Neuroimage and Neuropsychologia.

Areas of research

Measurement of Cultural Participation

Determinants of Cultural Participation

The economic impact of Cultural Participation

The social impact of Cultural Participation

The cognitive and well-being impacts of Cultural Participation

Cultural institutions as drivers of innovation

The performance of cultural institutions

Cultural institution as drivers of regional growth

2012 PUBLICATIONS

Publications

Ateca-Amestoy, V. “Demand of Cultural Heritage”, in Handbook on the Economics of Cultural Heritage, Ilde Rizzo and Anna Mignosa (editors). Edward Elgar Publisher, forthcoming.

Ateca-Amestoy, V. and Prieto-Rodríguez, J. “Forecasting accuracy of behavioural models for arts participation”. European Journal of Operational Research, forthcoming.

Ateca-Amestoy, V. “Leisure and Subjective Well-being”, in Handbook of Leisure Economics, Samuel Cameron (editor). Edward Elgar Publisher, 2012.

Borowiecki, K.J. and Castiglione, C. “Cultural Participation and Tourism Flows. An Empirical Investigation of Italian Provinces”. Tourism Economics, forthcoming.

Borowiecki, K.J. “Conflict-induced Migration of Composers: An Individual-level Study”. Cliometrica, forthcoming.

Borowiecki, K.J. and O’Hagan, J. “Impact of War on Individual Life-cycle Creativity: Tentative Evidence in Relation to Composers”. Journal of Cultural Economics, forthcoming.

Borowiecki, K.J. “Geographic Clustering and Productivity: An Instrumental Variable Approach for Classical Composers”, Journal of Urban Economics, 2013, 73: 94-110. This paper was awarded the ACEI Presidents’ Best Paper Award (2010) and First Place Award in the Poster Session during the European Science Days (2009).

Borowiecki, K.J. “Are composers different? Historical Evidence on Conflict-induced Migration (1816-1997)”. European Review of Economic History, 2012, 16(3): 270-91.

Borowiecki, K.J. and O’Hagan, J. “Historical Patterns Based on Automatically Extracted Data: the Case of Classical Composers”. Historical Social Research (Section ‘Cliometrics’), 2012, 37(2): 298-314.

Cellini, R. “Is UNESCO recognition

effective in fostering tourism? A

comment on Yong, Lin and Han”.

Tourism Management, 2011, vol. 32 n.

2, pp. 452-54.

Cellini, R. and Cuccia, T. “Information

Externality in the Arts and the Public

Intervention: A Note”. European Journal

of Scientific Research, 2011, vol. 51 n.1,

pp. 40-43.

Cellini, R. and Rizzo, I. “Private and

Public Incentive to Reduce Seasonality:

A Theoretical Model”. Economics: The

Open-Access, Open-Assessment E-

Journal, 2012, Vol. 6, 2012-43.

Cellini, R. and Cuccia, T. “Museum &

Monument Attendance and Tourism

Flow: A Time Series Analysis Approach”.

Applied Economics, 2013, vol. 45 n. 24,

pp. 3473-82.

Cellini, R. and Torrisi, G. “Regional

public spending for tourism in Italy: An

empirical analysis”. Tourism Economics,

forthcoming.

Cuccia, T. “Is it worth being inscribed in

the world heritage list? A case study of

'The Baroque cities in Val di Noto'

(Sicily)”. Rivista Italiana di Economia,

Demografia e Statistica, 2012, vol. 66 n.

2, pp. 169-190.

Cuccia, T. “Impatti del marchio UNESCO

suisitiitaliani: il Val di Noto”, Cap. 8 in L.

Moreschini, G. Ramello, W. Santagata (a

cura di). Un marchio per la

valorizzazionedeiterritori di eccellenza:

daisiti UNESCO ailuoghiitalianidella

cultura, dell’arte e del paesaggio.

Rubbettino, Catanzaro-Roma (pp. 149-

172), forthcoming.

Cuccia, T. and Rizzo, I. “Heritage and

Tourism: Theoretical and Empirical

Issues”. Tourismos, 2011, vol. 6 n. 3, pp.

37-56.

Cuccia, T. and Rizzo, I. “Cultural

Seasonality in Cultural Destinations:

Empirical Evidence from Sicily”. Tourism

Management, June 2011, vol. 32 n. 3,

pp. 589-95.

Cuccia, T. "Contingent Valuations", in

Towse Ruth (Ed.). A Handbook of

Cultural Economics – Second Edition,

Edward Elgar Publisher, 2011, pp. 90-99.

Azuela-Flores, J.I.; Fernández-Blanco, V.

and Sanzo-Pérez, M.J. “The effects of

critics reviews on movie demand”.

Contaduría y Administración,

Universidad Nacional Autónoma de

México, 2012, 57 (2), 201-222

Fernández-Blanco, V.; Ginsburgh, V.;

Prieto-Rodríguez, J. and Weyers, S. “As

Good As It Gets? Blockbusters and the

Inequality of Box Office Results Since

1950”. The Social Science of the Cinema,

Oxford: Oxford University Press,

forthcoming.

Fernández-Blanco, V.; Herrero-Prieto,

L.C. and Prieto-Rodríguez, J.

“Performance of Cultural Heritage

Institutions”, Handbook on Cultural

Heritage (forthcoming).

Fernández-Blanco, V. and Gil, R.

“Underneath the Red Carpet:

Government Intervention in the Spanish

Movie Industry”. Journal of Media

Economics, 2012, 25 (1), 54-72.

Fernández-Blanco, V. “El reto de la

educación: Jovellanos ante los

economistas clásicos”, Revista Asturiana

de Economía, 2012, 45, 59-74.

Azuela-Flores, J.I., Fernández-Blanco, V.

and Sanzo-Pérez, M.J. “How do your

rivals´ releasing dates affect your box

office?" ACEI Working Paper Series,

AWP-4-2011.

Fernández-Blanco, V.; Orea, L.; Prieto-

Rodríguez, J. “Endogeneity and

measurement errors when estimating

demand functions with average prices:

An example from the movie market”.

Empirical Economics, (forthcoming).

Gutiérrez-Navratil, F.; Fernández-

Blanco, V.; Orea, L.; Prieto-Rodríguez, J.

“How do your rivals' releasing dates

affect your box office?” Journal of

Cultural Economics, (forthcoming).

Ginsburgh, V. and Weyers, S.

“Evaluating excellence in the arts”, in

Dean Simonton, ed., The Wiley-

Blackwell Handbook of Genius, Wiley-

Blackwell, forthcoming.

Ginsburgh, V. “Mark Blaug and the

Economics of the Arts”, in Marcel

Boumans and Matthias Klaes., eds.,

Mark Blaug: Rebel With Many Causes,

Cheltenham, U.K.: Edward Elgar,

forthcoming.

Ginsburgh, V. and Weber, S. “Culture,

languages, and economics”, in

Ginsburgh, V. and Throsby, D. eds.

Handbook of the Economics of Art and

Culture, vol. 2, Amsterdam: Elsevier,

forthcoming.

Ginsburgh, V. and Mairesse, F. “Issues in

the international market for cultural

heritage”, in Rizzo, I. and Mignosa, A.

eds., A Handbook of the Economics of

Cultural Heritage, Cheltenham, U.K.:

Edward Elgar, forthcoming.

Ginsburgh, V. and Zang, I. “Shapley

ranking of wines”. Journal of Wine

Economics 7, 2012, 169-180.

Ginsburgh, V.; Gergaud, O. and Livat, F.

“Success: Talent, intelligence or

beauty?” Economics Bulletin 32, 2012,

3120-3127.

Ginsburgh, V. and Mairesse, F.

“Dimensions of dialogue: Art history and

the discourse of economics”, in

Rampley, M., Lenain, T., Locher, H.,

Pinotti, A., Schoell-Glass, Ch. and

Zijlmans, K. eds. Art History and Visual

Studies in Europe, Leiden and Boston:

Brill, 2012.

Ginsburgh, V. and Weber, S. “The

Palgrave Handbook of Economics and

Language”, Basingstoke, UK: Palgrave-

Mac Millan, in preparation.

Ginsburgh, V. and Throsby, D.

“Handbook of the Economics of Art and

Culture”, vol. 2, Amsterdam: Elsevier,

forthcoming.

Ginsburgh, V. and Weyers, S.

“Nominees, winners and losers”,

November 2012.

Ginsburgh, V. and Prieto-Rodríguez, J.

“Is there a gender bias in the use of

foreign languages in Europe?” October

2012.

Ginsburgh, V. “The economics of art

and culture”. Paper prepared for an

Encyclopaedia, June 2012.

Ginsburgh, V. “Festivals, expositions

temporaires, capitals européennes de la

culture et autres fantasmes”. RTBF

Opinions, September 2012.

Ginsburgh, V. “Does the sale of a

collection provide higher returns?”

Ukraina Forbes, July 2012.

Ginsburgh, V. “La dégustation des vins.

Terroir sans importance et/ou experts

incompétents?” ItineraBlog, June 2012.

Ginsburgh, V. “Pourquoi nous devons

nous réapproprier la communication

scientifique”. Esprit Libre, June 2012.

Ginsburgh, V. “Are leading papers in an

issue of a journal of better “quality”?”

VoxEU, May 2012.

Ginsburgh, V. “Droit d'auteur et

créativité, La Libre Belgique”, February

2012.

Ginsburgh, V. “Lawrence Summers and

the uselessness of learning foreign

languages”. Vox EU, February 2012.

Ginsburgh, V. “Why expect S&P,

Moody's, or Fitch to know it's junk when

expert musicians can't tell a Stradivarius

from a fiddle?” Vox EU, January 2012.

Ginsburgh, V. Du Metropolitan

Museum, New York à Lehman Brothers,

New York, ItineraBlog, January 2012.

Mazza, I. and Di Gaetano, L. “Better an

egg today than a hen tomorrow?” On

the implications of deaccess policies on

donations to museums - The Financing

of Art Workshop, Frankfurt School of

Finance & Management (FS) and

European Academy of Cultural Affairs

(EACA), May 2012.

Mazza, I. and Di Gaetano, L. “Who hires

innovative artists?“ ACEI Congress.

Kyoto, June 2012.

Mazza, I. and Martorana, M. “The effect

of social interaction and cultural

consumption on voting turnout”. ACEI

Congress. Kyoto, June 2012.

O’Hagan, J.W. and Borowiecki, K. “Birth

Location, Migration, and Clustering of

Important Composers: Historical

Patterns”. Historical Methods: Journal of

Quantitative and Interdisciplinary

History, April-June 2010, Vol 43, No 2,

pp. 81-90.

O’Hagan, J.W. and Zieba, M. “Output

Characteristics and Other Determinants

of Theatre Attendance: An Econometric

Analysis of German Data”. Applied

Economics, 2010, Vol. 56. No 2, pp. 147-

174.

O’Hagan, J.W. “The Arts and the Wealth

of Nations: the Role of the State”.

Journal of Irish and Scottish Studies,

2010, Vol 2, Issue 2, pp.40-52.

O’Hagan, J.W. and Borowiecki, K.

“Historical Patterns Based on

Automatically Extracted Data: the Case

of Classical Composers”. Historical Social

Research: Historische Sozialforschung,

2012, Vol. 3 (No. 2), 298-314.

O’Hagan, J.W. “Tax Expenditures:

Pervasive, “Hidden” and Undesirable

Subsidies to the Arts?” Homo

Oeconomicus, 2012, Vol 29 (2), 329-359.

O’Hagan, J.W. and Zieba, M. “Demand

for Live Orchestral Music – The Case of

German Kulturorchester”. Jahrbücher

für Nationalökonomie und Statistik

(Journal of Economics and Statistics),

forthcoming.

O’Hagan, J.W. and Borowiecki, K. “War

and Individual Life-cycle Creativity:

Tentative Evidence in Relation to

Composers”. Journal of Cultural

Economics, forthcoming.

Perez-Villadoniga, M.J.; Prieto-

Rodríguez, J. and Suarez-Pandiello, J.

“Willingness to work and religious

beliefs in Europe”. International Journal

of Manpower, forthcoming.

Plaza, B. “The Return on Investment of

the Guggenheim Museum Bilbao”.

International Journal of Urban and

Regional Research, 2006, 30(2), 452-

467.

Plaza, B. “Google Analytics for

measuring website performance”.

Tourism Management, 2011, 32(3), 477-

481.

Plaza, B. and Haarich, S. “Creative

Bilbao: The Guggenheim Effect.” Urban

Planning International. Beijing, March

2012.

Plaza, B., Haarich, S. and Waldron, C.

“Picasso’s “Guernica” – The Strength of

an Art Brand in Destination e-Branding”.

International Journal of Arts

Management, forthcoming.

2012 CONFERENCE PRESENTATIONS

Conference presentations:

Ateca-Amestoy, V. and Sacit Hadid

Akdede (University Adnan Menderes,

Aydin, Turkey), “Cultural Attendance in

a Cultural Capital of Europe. Evidence

from Istanbul 2010”. Simposio de

Análisis Económico de la Asociación

Española de Economía. Vigo, December

2012.

Ateca-Amestoy, V. and Rossi, M.

(Universidad de la República, Uruguay),

“Culture and Subjective Wellbeing”.

17th International Conference on

Cultural Economics. Kyoto, June 2012.

ISQOL 2012 Conference. Venice,

November 2012.

Ateca-Amestoy, V. Presentation in the

workshop: “Young audiences and

theatre”. Universidad del País Vasco /

Euskal Herriko Unibertsitatea. Bilbao,

May 2012.

Ateca-Amestoy, V. and Villaroya-Planas,

A. (Universidad de Barcelona, Spain),

“Cultural Participation: an analytical

exercise and some reflections”.

Research Conference on Participation in

Culture: Incentives and barriers to

cultural participation – Development of

key indicators for cultural governance in

Europe - 11th Annual Experts Assembly

of the Council of Europe / ERICarts

COMPENDIUM of Cultural Policies and

Trends in Europe. Helsinki, June 2012.

Borowiecki, K.J. “History Matters: The

Origins of Cultural Supply in Italy”, 17th

International Conference on Cultural

Economics. Kyoto, June 2012.

Borowiecki, K.J. “Clustering and

creativity in cities: Historical evidence

for classical composers, Culture –

Potentials for Development?”,

International Conference in Maribor,

European Capital of Culture 2012.

Maribor, September 2012.

Cellini, R. Presentation of the paper:

“Artist and art dealer as a marketing

channel”. IIO International Industrial

Organization, 10th Annual Conference.

Washington D.C., March 2012

Cellini, R. Presentation of the paper:

“Artist and art dealer as a marketing

channel”. ACEI (Association for Cultural

Economics International), 17th Biennial

Conference. Kyoto, June 2012.

Cuccia, T. Paper: “Museum &

Monument Attendance and Tourism

Flows: A Time Series Analysis Approach”

(Sessione D2.21), 5th International

Congress “Science and Technology for

the Safeguard of Cultural Heritage in the

Mediterranean Basin”. Istanbul,

November 2011.

Cuccia, T. Paper: “Artist and Dealer as a

Marketing Channel” (Sessione D84),

10th IIOC – International Industrial

Organization Conference. Arlington

(USA), March 2012.

Cuccia, T. Relazione invitata in sessione

pleanaria: “Is it worth being inscribed in

the World Heritage List? A case study of

“The Baroque cities in Val di Noto

(Sicily)”, 49th Convegno SIEDS – Società

Italiana di Economia, Demografia e

Statistica. S. Benedetto Tronto, May

2012.

Cuccia, T. Papers “Artist and Dealer as a

Marketing Channel” e “Seasonal tourism

flows in UNESCO sites: the case of

Sicily”, 17th ACEI (Association of Cultural

Economics International) Biennal

Conference. Kyoto, June 2012.

Cuccia, T. Seminar “Seasonal tourism

flows in UNESCO sites”. Università di

Oviedo.Oviedo, November 2012.

Fernández-Blanco, V. International

Conference: “The Creative Industries:

Keys for Future. Analysis and

Perspectives”, Santiago de

Compostela/Guimaraes, February 2012.

Fernández-Blanco, V. Simposio

Evaluación de la eficiencia de las

instituciones culturales. Valladolid,

November 2012.

Ginsburgh, V. “On literary translations”,

Conference New Economic University.

Moscow, January 2012.

Ginsburgh, V. Conference of the

American Association of Wine

Economics. Princeton, June 2012.

Ginsburgh, V. Invited conference

“Economics of the Arts: A Subjective and

Personal View”. Conference of the

Association for Cultural Economics

International. Kyoto, June 2012.

Ginsburgh, V. Seminar on “Evaluation in

the arts”. Department of Art Philosophy,

University of Leeds. Leeds, June 2012

Ginsburgh, V. Seminar: “Nobody knows:

Evaluating Gatekeepers and Experts”.

Doshisha University. Kyoto, December

2012.

Ginsburgh, V. Seminar on “Competing

for Prizes and Awards, Evaluating

Evaluation”. Tokyo, December 2012.

Ginsburgh, V. Seminar on “Evaluation in

the arts”. UniversitéLibre de Bruxelles,

Department of Psychology. Brussels,

December 2012.

Gutiérrez-Navratil, L.F. Paper entitled

“Do movie majors really collude? Some

indirect evidence from release

schedules”. 17thInternationalConference

on Cultural Economics, in Doshisha

University. Kyoto, June 2012. 1er PhDay

workshop, in University of Oviedo,

organized by the Economic Analysis

Regional Laboratory of the Department

of Applied Economics. Oviedo, July

2012. IV Workshop on Cultural

Economics and Management, in

University of Basque Country UPV/EHU.

Bilbao, November 2012

López-Remiro, M. Roadshow Museum

University of Navarra. Fundraising

campaign. January-June 2012.

López-Remiro, M. Presentation of the

Museum Project through 16 cities in

Spain. Venues: Museo El Prado, Museo

Bellas Artes de Bilbao, ARTIUM Vitoria,

Museu Nacional D’Art de Catalunya,

IVAM, MARCO, etc. January-June 2012.

López-Remiro, M. Presentation of the

Museum Project at the IESE Global

Alumni meeting “Charting paths in a

wider World”. Sao Paolo (Brazil),

November 2012.

López-Remiro, M. Conference at the

Trigésima Bienal de São Paulo:

“Museum of the University of Navarra:

R+D+D”. Sao Paolo (Brazil), November

2012

López-Remiro, M. Conference at the

Foro empresarial de Asturias: “Creativity

in the company. 7 key elements from

the Art”. Asturias (Spain), November

2012.

Perez-Villadoniga, M.J. and Prieto-

Rodríguez, J. Paper “Did the financial

crisis impact the contractual stability of

the cultural sector workers? Some

evidence from Spain”. 17th

International Conference on Cultural

Economics. Kyoto, June 2012.

Plaza, B. “Urban regeneration: from

industry to knowledge services and

culture.” Conference "Cohesion Policy

and Catching-up Regions". Polish

presidency of the EU Council – Ministry

of regional development. Lublin

(Poland), November 2011.

Plaza, B. “Economic impact of European

Capitals of Culture”. Maribor 2012 –

European Capital of Culture. Maribor

(Slovenia), September 2012.

Plaza, B. “Culture as an end or as

means“. Academy of Art – Berlin. Berlin,

October 2012.

Prieto-Rodriguez, J. Invited conference

“Economics of the Arts: A Subjective and

Personal View”. Conference of the

Association for Cultural Economics

International.Kyoto, June 2012.

2012 OTHER RESEARCH

ACTIVITIES

Other research activities

Committees:

Ateca-Amestoy, V. Expert in the Compendium of Cultural Policies and Trends in Europedel Consejo de Europa / ERICarts – International Working Group on Cultural Participation. May 2012.

Ateca-Amestoy, V. Member of the executive board of the Asociación Española de Gestores de Patrimonio Cultural (AEGPC).

Ateca-Amestoy, V. Member of the executive board of the Association for Cultural Economics International (ACEI). Book editor for the Journal of Cultural Economics.

Ateca-Amestoy, V. Organization for ACEI of the Young Researchers Workshop. 17th International Conference on Cultural Economics. Kyoto, June 2012.

Ateca-Amestoy, V. Scientific Committee of SABE 2012, Conference of the Society for the Advancement of Behavioral Economics. Granada, July 2012.

Ateca-Amestoy, V., Fernández-Blanco, V. and Plaza-Inchausti, B. together with Filimón, N., Gorostiaga, A. and Ugidos, A. Organization of the IV Workshop on Cultural Economics and Management. Bilbao, November 2012.

Invited seminars in:

University of Granada (Ateca-Amestoy) University of Warsaw (Borowiecki)

University of Southern Denmark (Borowiecki) Université Paris 13 (Borowiecki)

Research visits:

Ateca-Amestoy, V. Research visit to the Institute of International Integration Studies. Trinity College Dublin. Dublin, July 2012.

Ateca-Amestoy, V. Research visit to the Universitá Commerziale Luiggi Boconni. Milan, February 2012.

Ateca-Amestoy, V. Research visit to the Universitá della Calabria. Cosenza, February 2012.

Fernández-Blanco, V. Member of

the Scientific Commitee of the IV

Workshop on Cultural Economics and

Management. Bilbao, November

2012.

Contacts. Principal Investigator and Coordinator (Spain) Prof. Juan Prieto Rodríguez: juanprieto@uniovi.es Facebook web page: http://www.facebook.com/puckproject?ref=hl