ACTIVITIES TO MAINTAIN PHYSICAL HEALTH - GfK Global · Get massages or other types of spa...

1 © GfK 2015 | Global survey | Physical health

ACTIVITIES TO MAINTAIN

PHYSICAL HEALTH Global GfK survey (version with focus on Oral Health)

January 2015


Global GfK survey:

Activities to maintain physical health

1. Methodology

2. Global results with focus on Oral Health

3. Country results with focus on Oral Health


1. Methodology


Countries covered, methodology and sample size

• Argentina (Online / n=1004)

• Australia (Online / n=1004)

• Belgium (Online / n=1002)

• Brazil (Online / n=1502)

• Canada (Online / n=1005)

• China (Online / n=1502)

• France (Online / n=1504)

• Germany (Online / n=1500)

• India (F2F / n=1644)

• Indonesia (F2F / n=1000)

• Italy (Online / n=1503)

• Japan (Online / n=1500)

• Mexico (Online / n=1001)

• Poland (Online / n=1150)

• Russia (Online / n=1501)

• South Africa (F2F / n=993)

• South Korea (Online / n=1005)

• Spain (Online / n=1502)

• Sweden (Online / n=1007)

• Turkey (Online / n=804)

• UK (Online / n=1505)

• Ukraine (F2F / n=1000)

• USA (Online / n=1505)

For the survey, GfK interviewed in summer 2014 over 28,000 consumers

(aged over 15) in 23 countries either online or face-to-face (F2F).


Alphabetic order of covered countries


Map of covered countries


2. Global results


Which of these activities do people across the world

do regularly to maintain their physical health?

6%

14%

14%

17%

18%

22%

30%

32%

38%

53%

54%

57%

59%

66%

0% 10% 20% 30% 40% 50% 60% 70%

Get cosmetic or elective surgery or non-surgical procedures

Get massages or other types of spa treatments

Use herbal, holistic, or other alternative remedies/therapies

Meditate or use other relaxation techniques

Follow a specific diet

Take a break from technology or unplug/disconnect

Use sunscreen

Take vitamins or other supplements

Use skin care or beauty / personal grooming products

Spend time with family, friends, or pets

Have a regular oral care routine

Exercise

Eat healthy, nutritious foods

Get enough sleep

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries – multiple selection possible – rounded


Top 4 activity to maintain physical health:


45% 50% 51%

58% 64% 63%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries – rounded

60% 48%

of all consumers have a regular

oral care routine to maintain their

physical health

54 %


3. Country results with focus on Oral Health


Argentina


Argentina: Which of these activities do people do

regularly to maintain their physical health?

8%

10%

10%

16%

20%

22%

26%

43%

47%

56%

57%

58%

69%

73%

0% 10% 20% 30% 40% 50% 60% 70% 80%







Use sunscreen





Exercise

Get enough sleep


Argentina

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Argentina – multiple selection possible – rounded


Argentina: Top activities to maintain physical health


47% 52%

58%

69% 69%

84%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Argentina (n= 1004) – rounded

60% 54%

of all Argentines have a regular


physical health

57 %


Australia


Australia: Which of these activities do people do


5%

12%

13%

14%

16%

28%

42%

44%

45%

61%

61%

61%

62%

68%

0% 10% 20% 30% 40% 50% 60% 70% 80%







Use sunscreen





Exercise

Get enough sleep


Australia

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Australia – multiple selection possible – rounded


Australia: Top activities to maintain physical health


58% 54%

58% 64% 65%

70%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Australia (n= 1004) – rounded

71% 51%

of all Australians have a regular


physical health

61 %


Belgium


Belgium: Which of these activities do people do


3%

9%

11%

12%

12%

17%

31%

35%

41%

53%

59%

60%

60%

67%

0% 10% 20% 30% 40% 50% 60% 70% 80%








Use sunscreen



Exercise


Get enough sleep


Belgium

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Belgium – multiple selection possible – rounded


Belgium: Top activities to maintain physical health


55%

44%

53% 48%

56% 60%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Belgium (n= 1002) – rounded

58% 49%

of all Belgians have a regular oral

care routine to maintain their

physical health

53 %


Brazil


Brazil: Which of these activities do people do regularly

to maintain their physical health?

6%

12%

17%

17%

19%

28%

31%

46%

47%

54%

63%

67%

67%

68%

0% 10% 20% 30% 40% 50% 60% 70% 80%








Use sunscreen


Exercise


Get enough sleep



Brazil

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Brazil – multiple selection possible – rounded


Brazil: Top activities to maintain physical health


60% 66% 64%

74%

82% 83%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Brazil (n= 1502) – rounded

73% 62%

of all Brazilians have a regular


physical health

68 %


Canada


Canada: Which of these activities do people do regularly


5%

13%

13%

15%

15%

30%

43%

43%

47%

61%

63%

66%

67%

73%

0% 10% 20% 30% 40% 50% 60% 70% 80%







Use sunscreen



Exercise

Get enough sleep




Canada

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Canada – multiple selection possible – rounded


Canada: Top activities to maintain physical health


51% 57% 55%

74% 71%

79%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Canada (n= 1005) – rounded

76% 57%

of all Canadians have a regular


physical health

67 %


China


China: Which of these activities do people do regularly


6%

16%

18%

22%

22%

25%

25%

27%

37%

38%

46%

63%

67%

73%

0% 10% 20% 30% 40% 50% 60% 70% 80%








Use sunscreen





Exercise

Get enough sleep

China

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. China – multiple selection possible – rounded


China: Top activities to maintain physical health


28%

38% 40% 37%

40% 33%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – China (n= 1502) – rounded

41% 33%

of all Chinese have a regular oral


physical health

37 %


France


France: Which of these activities do people do regularly


4%

10%

10%

13%

13%

22%

23%

30%

41%

44%

54%

58%

59%

63%

0% 10% 20% 30% 40% 50% 60% 70%








Use sunscreen



Exercise


Get enough sleep


France

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. France – multiple selection possible – rounded


France: Top activities to maintain physical health


40% 38% 42%

45% 46% 51%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – France (n= 1504) – rounded

52% 37%

of all Frenchmen have a regular


physical health

44 %


Germany


Germany: Which of these activities do people do


3%

12%

13%

16%

17%

19%

27%

41%

49%

53%

55%

63%

71%

71%

0% 10% 20% 30% 40% 50% 60% 70% 80%








Use sunscreen

Exercise



Get enough sleep



Germany

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Germany – multiple selection possible – rounded


Germany: Top activities to maintain physical health


58%

69% 63%

77% 75% 79%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Germany (n= 1500) – rounded

77% 66%

of all Germans have a regular


physical health

71 %


India


India: Which of these activities do people do regularly to

maintain their physical health?

5%

6%

6%

8%

10%

11%

11%

15%

24%

35%

45%

77%

79%

100%

0% 20% 40% 60% 80% 100% 120%




Use sunscreen







Exercise

Get enough sleep



India

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. India – multiple selection possible – rounded


India: Top activities to maintain physical health


100% 100% 100% 100% 100% 100%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – India (n= 1644) – rounded

100% 100%

of all Indians have a regular


physical health

100 %


Indonesia


Indonesia: Which of these activities do people do


1%

2%

3%

6%

8%

10%

13%

18%

21%

32%

37%

57%

74%

85%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%



Use sunscreen









Exercise


Get enough sleep

Indonesia

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Indonesia – multiple selection possible – rounded


Indonesia: Top activities to maintain physical health


36% 37% 42%

34% 38% 36%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Indonesia (n= 1000) – rounded

39% 36%

of all Indonesians have a regular


physical health

37 %


Italy


Italy: Which of these activities do people do regularly to


3%

9%

12%

13%

16%

22%

23%

36%

41%

53%

54%

54%

57%

59%

0% 10% 20% 30% 40% 50% 60% 70%








Use sunscreen


Exercise

Get enough sleep




Italy

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Italy – multiple selection possible – rounded


Italy: Top activities to maintain physical health


42%

51% 56% 57% 58%

49%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Italy (n= 1503) – rounded

59% 49%

of all Italians have a regular


physical health

54 %


Japan


Japan: Which of these activities do people do regularly


2%

6%

6%

9%

13%

14%

29%

30%

30%

31%

36%

39%

50%

54%

0% 10% 20% 30% 40% 50% 60% 70%








Use sunscreen




Exercise


Get enough sleep

Japan

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Japan – multiple selection possible – rounded


Japan: Top activities to maintain physical health


32%

45% 45%

55% 56% 60%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Japan (n= 1500) – rounded

59% 42%

of all Japanese have a regular


physical health

50 %


Mexico


Mexico: Which of these activities do people do regularly


9%

10%

18%

19%

20%

33%

40%

40%

42%

62%

68%

68%

69%

70%

0% 10% 20% 30% 40% 50% 60% 70% 80%






Use sunscreen





Exercise

Get enough sleep



Mexico

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Mexico – multiple selection possible – rounded


Mexico: Top activities to maintain physical health


56% 57% 60%

72% 69%

77%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Mexico (n= 1001) – rounded

66% 57%

of all Mexicans have a regular oral


physical health

62 %


Poland


Poland: Which of these activities do people do regularly


6%

6%

9%

10%

15%

22%

26%

40%

45%

48%

51%

51%

54%

64%

0% 10% 20% 30% 40% 50% 60% 70%







Use sunscreen




Exercise

Get enough sleep



Poland

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Poland – multiple selection possible – rounded


Poland: Top activities to maintain physical health


57% 51%

54% 53% 54%

64%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Poland (n= 1150) – rounded

65% 44%

of all Polish have a regular


physical health

54 %


Russia


Russia: Which of these activities do people do regularly


3%

11%

12%

12%

15%

17%

17%

31%

40%

48%

52%

60%

63%

68%

0% 10% 20% 30% 40% 50% 60% 70% 80%




Use sunscreen





Exercise


Get enough sleep




Russia

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Russia – multiple selection possible – rounded


Russia: Top activities to maintain physical health


63% 68% 66%

73% 70%

66%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Russia (n= 1501) – rounded

75% 61%

of all Russians have a regular


physical health

68 %


South Africa


South Africa: Which of these activities do people do


4%

7%

7%

8%

10%

13%

13%

20%

24%

25%

40%

44%

62%

67%

0% 10% 20% 30% 40% 50% 60% 70% 80%




Use sunscreen








Exercise


Get enough sleep

South Africa

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. South Africa – multiple selection possible – rounded


South Africa: Top activities to maintain physical health


42% 42% 40% 38% 43%

38%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – South Africa (n= 993) – rounded

43% 38%

of all South Africans have a regular


physical health

40 %


South Korea


South Korea: Which of these activities do people do


8%

9%

10%

11%

14%

20%

27%

37%

40%

43%

46%

51%

59%

60%

0% 10% 20% 30% 40% 50% 60% 70%










Use sunscreen



Exercise

Get enough sleep

South Korea

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. South Korea – multiple selection possible – rounded


South Korea: Top activities to maintain physical health


40%

52% 45%

61% 55%

65%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – South Korea (n= 1005) – rounded

58% 45%

of all South Koreans have a

regular oral care routine to

maintain their physical health

51 %


Spain


Spain: Which of these activities do people do regularly


9%

11%

11%

13%

17%

17%

30%

40%

42%

58%

58%

59%

60%

65%

0% 10% 20% 30% 40% 50% 60% 70%









Use sunscreen

Exercise



Get enough sleep


Spain

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Spain – multiple selection possible – rounded


Spain: Top activities to maintain physical health


48% 53%

59% 62%

65%

76%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Spain (n= 1502) – rounded

62% 57%

of all Spaniards have a regular


physical health

59 %


Sweden


Sweden: Which of these activities do people do regularly


3%

8%

11%

12%

12%

25%

32%

32%

41%

51%

54%

58%

68%

69%

0% 10% 20% 30% 40% 50% 60% 70% 80%








Use sunscreen



Exercise

Get enough sleep



Sweden

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Sweden – multiple selection possible – rounded


Sweden: Top activities to maintain physical health


52% 55%

69% 71% 73% 78%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Sweden (n= 1007) – rounded

75% 62%

of all Swedes have a regular oral


physical health

68 %


Turkey


Turkey: Which of these activities do people do regularly


10%

12%

14%

17%

21%

22%

23%

26%

33%

53%

58%

60%

62%

65%

0% 10% 20% 30% 40% 50% 60% 70%







Use sunscreen



Exercise




Get enough sleep

Turkey

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Turkey – multiple selection possible – rounded


Turkey: Top activities to maintain physical health


44%

60% 55%

63%

72%

52%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Turkey (n= 804) – rounded

69% 49%

of all Turks have a regular oral


physical health

58 %


United Kingdom


UK: Which of these activities do people do regularly to


4%

9%

9%

9%

14%

26%

36%

36%

44%

56%

58%

58%

60%

68%

0% 10% 20% 30% 40% 50% 60% 70% 80%








Use sunscreen


Exercise


Get enough sleep



UK

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. UK – multiple selection possible – rounded


UK: Top activities to maintain physical health


54% 55% 57% 59% 65% 66%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – UK (n= 1505) – rounded

66% 53%

of all Britons have a regular oral


physical health

60 %


Ukraine


Ukraine: Which of these activities do people do regularly


5%

6%

6%

9%

14%

16%

19%

22%

22%

23%

42%

55%

61%

63%

0% 10% 20% 30% 40% 50% 60% 70%



Use sunscreen








Exercise



Get enough sleep

Ukraine

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. Ukraine – multiple selection possible – rounded


Ukraine: Top activities to maintain physical health


44%

57% 55% 56% 54% 56%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – Ukraine (n= 1000) – rounded

57% 53%

of all Ukrainians have a regular


physical health

55 %


USA


USA: Which of these activities do people do regularly to


6%

14%

17%

17%

18%

32%

40%

47%

56%

60%

61%

62%

67%

71%

0% 10% 20% 30% 40% 50% 60% 70% 80%







Use sunscreen



Exercise


Get enough sleep



USA

Global

Source: GfK survey among more than 28,000 consumers in 23 countries – averages across all countries vs. USA – multiple selection possible – rounded


USA: Top activities to maintain physical health


64% 61%

64% 68%

74% 72%

15-19years

20-29years

30-39years

40-49years

50-59years

60+years

Age groups

Source: GfK survey among more than 28,000 consumers in 23 countries – USA (n= 1505) – rounded

73% 61%

of all Americans have a regular


physical health

67 %


For more information please contact:

Christian Reuschenbach

Account Manager Dental/Oral Health

+49 911 395 2481

[email protected]

ACTIVITIES TO MAINTAIN PHYSICAL HEALTH - GfK Global · Get massages or other types of spa...

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