ACTIVITIES CONDUCTED

Within the

Project for Enhancement of the Capacity of Destination

Marketing and Promotion through Strengthening the Linkage Among Tourism Related Organizations in the

Republic of Mozambique

In MAPUTOAs of November, 2012

The 1st Joint Coordination Committee (JCC) Meeting

Held on: 10th of April, 2012Venue: MITUR Meeting Facility, MaputoAttendees: 21 Notably by; Ms. Matsinhe Fernanda, Permanent

Secretary, MITUR Representing government agencies; JICA, MITUR,

DINATUR, INATUR, DPTURI, JPT (JICA Project Team)Representing private sector organizations; CTA,

FEMOTOUR, AHTPI as well as individuals active in the tourism sector.

Theme of the JCC: Formalization of the Committee and Discussion on the Inception Report

The following were explained in detail:Objectives of the Project, Principles and organizational structure of implementing the Project Planned activities of Phase 1 (which were ongoing)

Active discussions and the mutual exchange of respective opinions and ideas were made.

Main points discussed and mutually agreed upon were: Official formalization of the JCC Benefit to local communities Avoid duplication between similar projects Dissemination of Destination Marketing and Promotion (DMP) to other provinces

The 1st Joint Coordination Committee (JCC) Meeting – Cont.

Marketing Committee & Sub CommitteeMeetings

As part of the existing national level Marketing Committee, the Project introduced three new Sub-Committees as reflected within the graph below:

The Sub-Committees are structured as workshops to include participation of national level governmental agencies; INATUR, DINATUR as well as private sector tourism organizations and associations, such as AVITUM, to strengthen mutual collaboration and understanding.

Marketing Committee

Tourism Dev’t

Admin.Sub-

Committee

MarketingSub-

Committee

Promotion Sub-

Committee

Marketing Committee Workshop

Held on: 3rd of May, 2012Venue: Hotel Cardoso, MaputoAttendees: 18 Representing government agencies; JPT, MITUR,

DINATUR, INATUR, 12 Representing private sector organizations

The following were topics of the workshop: Introduction of the JICA Project Proposed establishment of Sub-Committees under the

structure of the Marketing Committee DINATUR inclusion as a Marketing Committee Member Opinions regarding tourism in Mozambique

Marketing Committee Workshop

1st Sub-Committee Workshop

Held on: 17th of September, 2012Venue: DINATUR Conference Room, MaputoAttendees: 18 Representing government agencies; JPT, DINATUR,

INATUR, 7 Representing the private sector

A presentation was conducted by INATUR which contained; An Introduction of the JICA Project Organization and Structure of the Project Position of the Sub-Committees Expected Roles and Functions of the Sub-Committees Frequency of Sub-Committee Meetings

1st Sub-Committee Workshop – cont.

Plan of Activities & Time schedule for Phase 1 were discussed

Appointment of each Sub-Committee leader was made

Ms. Lourdes Domingos (DINATUR) as DSC Leader Mr. Sergio Pondeca(DINATUR) as MSC Leader Mr. Nuno Fortes(INATUR) as PSC Leader

The 2nd Joint Coordination Committee (JCC) Meeting

Held on: 12th of October, 2012Venue: MITUR Meeting Facility, MaputoAttendees: 19 Notably by: Ms. Matsinhe Fernanda, Permanent

Secretary, MITUR and Mr. Ryuichi Nasu, Resident Representative, JICA Mozambique

Representing government agencies; JICA, MITUR, DINATUR, INATUR, DPTURI, JPT

Representing private sector organizations; CTA, AHTPI

Theme of the JCC: Progress of Activities on the first half of Phase 1

The 2nd Joint Coordination Committee (JCC) Meeting – cont.

2nd Sub-Committee Workshop

Held on: 5th of November, 2012 Venue: DINATUR Conference Room, Maputo Attendees: 7 Representing government agencies; JPT, DINATUR, INATUR, 1 Representing the private sector

The theme of the meeting was to share the 1st Phase Tourist Interview Survey results.

The 1st Phase Tourist Interview Survey results were presented by Ms. Lourdes Domingos (DINATUR)

Various comments and opinions were heard from the participants regarding the findings of the Survey.

A presentation was made by Sherrie Fujinuma (JPT) on the current overview of tourism in Mozambique.

Further comments and discussions were made from the participants regarding the tourism environment, and issues that are to be addressed.