Activities 2014
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Transcript of Activities 2014
![Page 1: Activities 2014](https://reader035.fdocuments.us/reader035/viewer/2022081516/558387acd8b42a11178b48c5/html5/thumbnails/1.jpg)
Advertising is all about
happiness!
![Page 2: Activities 2014](https://reader035.fdocuments.us/reader035/viewer/2022081516/558387acd8b42a11178b48c5/html5/thumbnails/2.jpg)
Calendar 2014
January February March
April May June
July August September
October November December
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First Aid Snow Kit
Dedicated product placement campaign
Time frame: December 2013 – February 2014
Locations: 66 hotels from Valea Prahovei
Reach: 7710 / weekend
Activities: Gift bag at check-in Dedicated sampling in the roomSampling at Breakfast Interaction at the reception
![Page 4: Activities 2014](https://reader035.fdocuments.us/reader035/viewer/2022081516/558387acd8b42a11178b48c5/html5/thumbnails/4.jpg)
cv30 publicationstudents edition
Locations: 34 Universities nationwide
Print run: 25.000 104 pages
Release date: 28 February 2014
![Page 5: Activities 2014](https://reader035.fdocuments.us/reader035/viewer/2022081516/558387acd8b42a11178b48c5/html5/thumbnails/5.jpg)
cv30
Universities gift bag multibrand campaign
Time frame: May 2014Locations: 20 Universities
nationwide, 10 citiesReach: 100.000Mechanism: branded promoters
distribute cv30gift bags at the stand
![Page 6: Activities 2014](https://reader035.fdocuments.us/reader035/viewer/2022081516/558387acd8b42a11178b48c5/html5/thumbnails/6.jpg)
First Aid Summer Kit
Gift bag multibrand sampling campaign
Target: 25-55 middle and upper middle classTime frame : 9 weekends21 June – 17 August 2014
Reach: 100.000 hitsLocations: main swimming pools in Bucharest
Mechanism: branded promoters distribute FASK gift bags on swimming pools, on weekends
On demand: seaside, hotels and beach
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cv30 publication
High schools editionLocations: 600 high schools
nationwidePrint run: 20.000104 pagesRelease date: 15 September 2014
Universities editionLocations: 34 Universities nationwidePrint run: 20.000 104 pagesRelease date: 10 October 2014
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cv30
Universities gift bag multibrand campaign
Time frame: 15 October – 15 November 2014
Locations: 20 Universities nationwide, 10 cities
Reach: 100.000Mechanism: branded promoters
distribute cv30gift bags at the stand
![Page 9: Activities 2014](https://reader035.fdocuments.us/reader035/viewer/2022081516/558387acd8b42a11178b48c5/html5/thumbnails/9.jpg)
First Aid Snow Kit
Gift bag multibrand campaign
Target: 25-55 middle and upper middle class
Time frame : 5 weekends20 December 2014 – 17 January 2015
Reach: 100.000 hits
Mechanism: branded promoters distribute FASK gift bags on slopes, on weekends
Locations: main slopes in Poiana Brasov, Predeal, Azuga, Busteni, Sinaia
On demand: product placement hotels
![Page 10: Activities 2014](https://reader035.fdocuments.us/reader035/viewer/2022081516/558387acd8b42a11178b48c5/html5/thumbnails/10.jpg)
Location Based Advertising
High schools
Universities
Food court
universities
Student dorms
Business
Centers
Parking lots
Residential
Area
Shopping
malls
Swimming
pools
Seaside
Slopes
Hotels
Dedicated sampling and awareness campaigns
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See youMonday Morning
for a coffee