Activism 2.0

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Community-building with Web 2.0 Web 2.0 tech is a good match for Amnesty s tradition of member activism Goal is to move from: unaware of issue to passive consumers of content to communities of content generators to online and offline activists

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Transcript of Activism 2.0

Community-building with Web 2.0

Web 2.0 tech is a good match for Amnesty s tradition of member activism’

Goal is to move from: unaware of issue to

passive consumers of content to

communities of content generators to

online and offline activists

Syndicated content

Highly juiced authorities

Collaborative filtering

Mailing lists still useful

Supporting local activists

Pledges and petitions