ActiveRain Best Tips for Using Print Marketing in Your Real Estate Business
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Transcript of ActiveRain Best Tips for Using Print Marketing in Your Real Estate Business
Crowdsourcing the Way to Better Print Marketing
What is Crowdsourcing
Bob StewartCommunity Evangelist@activebob
Presenter
Idea Factory
You Guys and GalsActiveRain Community@activerain
Does Print Really Work Still?
80%+ of people go online to find listings
But Where Do Sellers Go to Find
an Agent?
We All Use These......
Signs Are Print Marketing
53% Used Yard Sign during Information gathering process
http://activerain.com/blogsview/3738629/print-marketing-what-works-
Anita ClarkWarner Robbins GA
Your Flyer is Print Marketing
77% of first-time buyers drove by a home viewed online
http://activerain.com/blogsview/3733945/print-marketing-is-it-a-waste-of-paper-
Debbie ReynoldsClarksville TN
Does Your Business Card ‘Pop!’?
http://activerain.com/blogsview/3725840/best-print-campaign-of-allhttp://activerain.com/blogsview/3725762/3-creative-custom-business-card-ideas
Richie Allan NaggarRiverside CA
Kathy SchoweLa Quinta CA
What We Really Think of as Print
Marketing
Consistency
http://activerain.com/blogsview/3733277/how-print-advertising-works-for-me
Chris Ann ClelandBristow VA
Fertilizing the ‘Garden’
http://activerain.com/blogsview/3738813/raleigh-real-estate-doing-business-by-referral
Dianne GoodeRaleigh NC
Know the Farm(10% turnover per year)
http://activerain.com/blogsview/3724277/print-campaigns
Get Involved
Rick SnowEl Paso TX
Combine ‘Touches’ with Print Marketing
http://activerain.com/blogsview/3739445/amplify-the-results-of-your-print-marketing-strategy
Brad KornKansas City MO
A Great Place to Drive Them
You Need a Website
http://activerain.com/blogsview/3728963/without-a-great-website-print-means-nothing-
Dorie DillardAustin TX
Find a Niche
http://activerain.com/blogsview/3722656/35-years-of-making-my-phone-ring-because-of-print-advertising
Barbara TodaroFranklin MA
USPS
Every Door Direct Mail
http://activerain.com/blogsview/3722196/every-door-mailers-for-direct-mail-best-buy-in-town-http://activerain.com/blogsview/3729704/my-first-print-marketing-campaign-ever-http://activerain.com/blogsview/3728517/print-campaigns-are-not-about-the-print
Market Leader Pro
Buy Lists Based on:
AreaIncome
Homeowner/RenterLength of Residence
Estimated Home ValueAge
Lifestyle DataPolitical Affiliation
What Kind of Things Should You Send
Just Listed
Just Sold
http://activerain.com/blogsview/3723521/postcards-for-new-listings-and-just-sold-listings-reap-benefits
Bette ‘Bet’ GottwaldCamp Hill PA
Potential Call to Action
Get notified every time a new listing hits the market in ____
See What Your House Might Sell For
Get a Flyer for this Property Texted to You
Get a Free Valuation on Your Home
Market Statistics
*make sure it highlights your expertise
Recent Sales
Clear Call to Action
Text to Lead
http://activerain.com/blogsview/3738282/you-are-cordially-invited-to-the-marriage
Andrea SwiedlerNew Milford CT
Clear Call to Action
‘Free Home Valuation’
http://activerain.com/blogsview/3722302/consumers-deserve-the-full-media-assault-about-you
Mark HoranSaint Cloud FL
Writing Targeted Letters to Potential
Sellers
http://activerain.com/blogsview/3739327/print-marketing-campaign-yes-it-does-make-my-phone-ring-
Judi BarrettIdabel OK
Sending Information about a Potential
Buyer
http://activerain.com/blogsview/3725017/using-a-print-campaign-to-enhance-your-business
Joan CoxDenver CO
Questions?