Activating your brand Zealots thru Social Media
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Transcript of Activating your brand Zealots thru Social Media
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Activating your Brand Zealots thru Social Media
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What is a Zealot?
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The Cheerleader The Influencer
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Good Branding Creates Zealots
Zealots Tell Others
Social Media The Media of Referral
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1. Understanding what attracted Zealots to the brand in the first place
2. Determining what is impeding the ability to create more Zealots
3. Building a marketing platform to realize the potential of the brand
Building Zealots
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Engaging your Zealots
Creating more Zealots
Finding your Zealots
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68% of long-term customers stop buying because they
just don’t feel loved.
Joe Coe, author of The Fundamentals of Business to Business Sales & Marketing
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Define “Best”
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Define “Loyal”
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Inside - Out Approach
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Go with who you know
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BFF approach
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Proud supporters
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Zealots
Guests
Prospects
Detractors
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Finding your Zealots
Creating more Zealots
Engaging your Zealots
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The average American business losses 50% of its customer base every 5 years.
- Harvard Business Review
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Invite them in
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Educate. Educate.
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Integrate the Experience
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Get them Involved
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Engagement Points
!
!
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Firestarters
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Exclusives
promo codesfeaturesgiveawaystest / product reviewssneak peekseventsget it firstblog badges
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influence
passion
sentiment
clicks
RTs
Measure Engagementcomments
likes
referral
database signup
sales
redemption
social sharing
blog posts
participation
views
visits
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Organize yourselfto engage.
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70%ListeningEngaging
ConversingSharing
30% Talking
Content Pushing
Tactical
Monitoring
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Sales Actions: Online Sales; Retail Purchases
Engagement: Referral Measures
Followers: Social Media/Promo Sites; 1st Timers
Passive: Impressions
Track conversationsto actions.
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Finding your ZealotsEngaging your Zealots
Creating more Zealots
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“How likely to recommend” is the #1 measure of long-term
brand success.
Harvard Business Review
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By Association
Supporters
Zealots
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Get them Talking
wow
did you know?
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Referral Targeting
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Make it Easy to Share
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Get a Rally Cry
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Take on the Negative
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Deliver the Unexpected
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Ashley Schoenith
@ashleyschoenith
www.zealotrymarketing.com
www.guestrelationsmarketing.com