Actionable Insights from Big Data in Affiliate Marketing

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Actionable Insights from Actionable Insights from

Big Data in Affiliate MarketingBig Data in Affiliate Marketing

Actionable Insights from Actionable Insights from

Big Data in Affiliate MarketingBig Data in Affiliate Marketing

www.PerformanceHorizon.com

The Obligatory Bullets SlideThe Obligatory Bullets Slide

• What Big Data is…• Why is Big Data suddenly a

buzzword?• What Big Data is NOT…• What you can’t forget…• What’s Next for Big Data?


What is Big Data?What is Big Data?

Data that is so large and complex it

becomes hard to “process”

But its more than just processing:

Capture, collect, analyze, and visualize


What is Big Data?What is Big Data?

Amazon sells 300K items a day In 10 countries

Millions of ProductsHundreds of Categories


Why is Big Data suddenly a buzzword?Why is Big Data suddenly a buzzword?

NoSQL – Not Only SQL

Hadoop

Mongo

Redis

Cassandra


What Big Data is NOT…What Big Data is NOT…

Big Data is not a new term – it’s been around since the 1990’s

Big Data is not cheap!Big Data is expected to drive $34B in IT spending in 2013 and create 4.4 million

jobs by 2015


What Big Data is NOT…What Big Data is NOT…

Data is not an answer and neither is Big Data

Information leads to answers and data supports information and decision

making

Quantitative Data will lead us to Qualitative Decisions


What you What you CAN’TCAN’T forget… forget…

3 Keys

Quality Assurance

Proper Correlation

Data with Intention


What’s Next for Big Data?What’s Next for Big Data?

Big Data will become smart data• Minute to minute sales data - by

location, by SKU, by customer by location

New data means:• Better targeting

• Better hiring


What’s Next for Big Data?What’s Next for Big Data?

Hyper local marketing• Buy bread, get a coupon for butter

• Buy brand for $4, show generic at $2

Marketing moves to the aisle-level

Selling moves ever more to the web


Thanks for listening…Thanks for listening…

Charles CalabreseVP of Operations

Performance Horizon Group

@ccalabrese3

Contact: Charles Calabrese Email: [email protected]: Charles Calabrese Email: [email protected]


AppendixAppendix

Video via BBC - http://www.bbc.co.uk/news/technology-21535739

Origins of Big Data - http://bits.blogs.nytimes.com/2013/02/01/the-origins-of-big-data-an-etymological-detective-story/?smid=tw-share

Size of Big Data - http://www.cio.com/article/728854/Big_Data_is_a_Solution_Looking_for_a_Problem?taxonomyId=600010

What you CAN’T Forget - http://podcasts.infoworld.com/t/big-data/big-datas-pitfall-answers-are-clear-compelling-and-wrong-211647

Actionable Insights from Big Data in Affiliate Marketing

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