Action for Children
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Left Brain versus Right BrainYellow Blue Orange Black Red GreenPurple Yellow Red Orange Green BlackBlue Red Purple Green Blue OrangeYour right brain tries to say the colour, but your left brain tries to say the word
Inspiration and ideas from the sector
19 January 2012
Lucy Gower lucyinnovation
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This session Why think differently about your fundraising?Where good ideas come fromWays to generate different ideasHow to think differently every dayPractice lucyinnovation
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creativity having the ability or power to create: human beings are creative animals
innovation introducing something new actioning your idea
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Small fish
small steps
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How can thinking differently help
YOU?
Action for Children?
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"If you always do what you've always done, you'll always get what you've always got." Henry Ford
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Insanity: doing the same thing over and over again and expecting different results. Albert Einstein
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Purple cow
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Where good ideas come from?
a series of previously unconnected connections
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Connecting the dots it was impossible to connect the dots looking forward when I was in college.
But it was very, very clear looking backwards ten years later.
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Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world. Steve Jobs lucyinnovation
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Deliberate dot connectors
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Think differently about your audience get to know them
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Making connections
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Make more of your own connectionsHow are you going to make more connections?
How are you going to gain insight about your donors, prospects and volunteers? How are you going to make this a habit?
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"It's not enough to be busy. Ants are busy. What are we busy about?" Ralph Waldo Emerson
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I know what you are thinking im busy enough as it is need time. True making time is a big challenge Take you back to the beginning if you dont do anything different how are you going to put new connections together to make better ideas? We all have the same amount of time in a day: 24 hours or 1,440 minutes. (write on flip chart) You have exactly the same amount of time that was given to Thomas Edison, Helen Keller, Michelangelo, Mother Teresa and Albert Einstein. Its how you maximise the difference you make thats the real challenge.
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If I had one hour to save the world, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions Einstein
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ways to generate different ideas
Ask What if?
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Your challenge
You are marketers of toothpasteFind ways to sell more
Using What if? to get out of your existing mindset
Step 1. What are the (unwritten) rules of toothpaste?
Step 2. Choose one and mess with it
ways to generate different ideas
Where in the world?
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Ways to generate different ideas
Someone else's shoes
Try and get out of your own mindset into someone elses job as a fundraiser to connect your donors to the cause 44
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An ounce of practice is worth more than tons of preaching Mahatma Gandhi lucyinnovation
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Fail to succeed I have not failed. I've just found 10,000 ways that won't work. Thomas Edison
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Attitude is a little thing that makes a big difference. Winston Churchill
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How to get ideas and inspirationFocus on your goalChoose your attitudeDeliberately make connectionsSeek real insights Trust yourself and your intuitionBe brave Do something
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Do something On your postcard write at least one new thing that you are going to try Tell the person next to youPut your name, address and email on the postcard Give the postcard to Lucy She will send and email it back to you to remind you
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Find out more www.sofii.org
Where good ideas Steven Johnsoncome fromSwitch Chip and Dan HeathSticky Wisdom ?What if! The Innovation Company Business beyond the Box John OKeefe Linchpin and Purple Cow Seth Godin
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Questions?
[email protected]@lucyinnovation
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