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Slides accompanying Acteva Webinar on October 5, 2011.
Transcript of Acteva webinar presentation
EffectiveCommunication
for Current Times
Acteva WebinarOctober 5, 2011
@brianreich#shiftandreset
Brian Reich
Married (Karen)Two kids (Henry and Lucy)33 Years Old. Jewish.
Live in New York City. Travel a lot.
Strategize. Write. Speak. Teach. Provoke.
Focus on the impact of technology and the internet on society.
Politics. Public Affairs. Marketing. PR. Advertising. Causes. Technology. Innovation. Commerce. Entertainment. Sports. News. Education. Games. Brand. Culture.
Mac. PC. iPhone. Blackberry. iPad 2. Flip. Zoom H49. Sonos. Canon D20. Tivo (x2). Wii. MiFi.
Wall Street Journal. New York Times. Washington Post. Seattle Times. LA Times. Boston Globe. Chicago Tribune. Politico. Denver Post. Miami Herald. Dallas Morning News. Sports Illustrated. GQ. Vanity Fair. New Yorker. Time. Newsweek. New Republic. Wired. Fast Company. In Style. Sports Illustrated. ESPN The Magazine. 1000+ Blogs. Twitter.
Facebook. Sesame Street. Dinosaur Train. Word World. Criminal Minds. Oprah. Modern Family. SportsCenter. 16 & Pregnant. Friday Night Lights. 30 Rock. Fresh Air. Slate’s Hang Up And Listen. This American Life. PolitOptics. Wait Wait Don’t Tell Me. Books. Ads.
[Partial list]
646.789.1323
Twitter Facebook Slideshare YouTube
Media Rules!: Mastering Today’s Technology To Connect With And Keep Your Audience
Seattle. Westport. Washington. Cambridge. Ann Arbor. 50 States.
Scribd Flickr Foursquare
Work for Edelman (editorial, knowledge sharing)
Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society
I AmANGRY
What we are doing isn’t working anymore!
Everything must change.
Technology and the Internet, and their role in our lives, has changed how we communicate, get and share information, the media we consume, and the reasons we engage with each other -‐ online and ofeline. The effects of these changes are being felt by all of us, every day, all the time.
Information moves FASTER. People are more closely CONNECTED. We all have DIFFERENT OPTIONS and BETTER CHOICES. Our EXPECTATIONS ARE HIGHER. The connections we make to the issues and events that shape our world are being TRANSFORMED -‐-‐ rapidly and constantly.
How organizations operate, organize, and communicate must be RE-IMAGINED. The passion and interest of individuals must be RE-FOCUSED and RE-DIRECTED. The ways that we measure success must be RE-ASSESSED. The ways we promote big ideas and create better solutions must be RE-ENVISIONED.
Why?
Phones Change
Everything
Apps Change
Everything
Facebook Changes Everything
HBO GO Changes Everything
Nike Changes Everything
Real Life Changes Everything
[CHAPTER 11]
Stop Giving Gifts
(And Stop Asking For Them, Too)
Stop Creating New Orgs
Stop (Over)Using Social Media
Stop Creating Case Studies (or Depending on Them)
Ask Me Anything
EffectiveCommunication
for Current Times
Acteva WebinarOctober 5, 2011
