ACT Guerilla e-Marketing

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

ACT Marketing Model

A = Attraction

C= Conversion

T= Transformation

Customers 'see' you

Then they engage with you

Then they buy from you


ACT & Social Networking

Facebook - Over 120 million active users LinkedIn - 43 million members in over 200

countries Twitter – around 8,000,000 members Blogging - 133,000,000 blogs indexed by

technorati YouTube – 100,000,000 videos viewed every

day.

http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/


How does it work?

Six Degrees of Separation: (also referred to as the "Human Web")

refers to the idea that, if a person is one step away from each person

they know and two steps away from each person who is known by one

of the people they know, then everyone is at most six steps away

from any other person on earth.

FOAF principle

Strategy, strategy, strategy

Who

What

Where

When

Why


How does it work in practice? Hysterectomy Association

Founded in 1996 First website in 1997 It provides information and support to women Self supporting via products it sells online Has around 200,000 visitors every month to site Mailing list of about 16,000 ALWAYS someone on the forums


HA Social Networking - A ATTRACT ATTENTION

Website Facebook group Twitter profile LinkedIn profile Website is a blog Amazon blog (as I'm an author)


HA Social Networking - C CONVERSION

Engage with discussion on Facebook Use the forums Reply to 'Tweets' Become friends on LinkedIn Receive free booklet, hints & tips Offer own hints & tips to others


HA Social Networking - T TRANSFORMATION

Buy products and services Become a member Send in feedback, hints & tips, testimonials Recommend to others Put up posters in surgeries Tell their healthcare providers about us


How does it all hang together?

Website links to Twitter automatically

Newsletters link to Twitter

Twitter links to Facebook

Sign up for free booklet/newsletter

Make a purchase of some description

ACT Guerilla e-Marketing

Business

Transcript of ACT Guerilla e-Marketing