Improving TDM

Outreach

Mike Williams, Director of Employer Services, The Clean Air Campaign

Focus is on the Commuter

Commuter

Reach the Commuter through their Employer

Commuter

Employer

TDM Outreach is Serious Business

Commuter

Employer

18 Outreach Professionals

2000+ Employer Relationships

30,000+ active Commuter Engagements/yr

3 Most Impactful Changes

1. Improved the technology supporting Outreach Efforts

2. Raised the level of Importance of Accurate Commuter Counts at

Employer Locations

3. Developed new sales skills to achieve an important shift in our

approach with employers/commuters

New Technology - CRM System FULLY

Customized for TDM

ALL Documents in One Location

Easy to pull data for us, AND for the

Employer

Accurate Commuter Counts

Survey?

Logged commute data?

Counts reported by the Employer?

Counts from Vanpool Vendor?

Transit Pass Sales?

Physical Count on-location?

Accurate Commuter Counts

When done correctly, a physical

count can be easy, fun, and

highly accurate!

Accurate Commuter Counts

Need new sales skills?

At your first meeting with an employer, do you start by explaining your

organization?

Do you describe your services?

Do you give them any printed materials?

When meeting a commuter, do you start by explaining the services

you can offer them?

The incentives or prizes they could get from you?

Paradyme shift: All about THEM, not Us

At the first meeting with an employer, we uncover their needs.

Provide minimum information about us,

our services.

Not quick to give them printed materials.

When meeting a commuter, we help them discover their needs.

We then relate what we have to offer back to their needs!

The Key to Developing new Sales Skills?

Skills must be become second nature through role plays.

Mike Williams

mwilliams@cleanaircampaign.org

1-877-CLEANAIR