Acquisio Google Shopping Webinar: Getting Ready for Holiday
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Transcript of Acquisio Google Shopping Webinar: Getting Ready for Holiday
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HOSTED BY
An Introduction to Google Shopping Campaigns
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WEBINAR housekeeping
• The webinar is recorded and will be made available by email
• The slides will also be available by email
• Q&A session at the end of the webinar
• Use the Chat box to submit your questions at any time
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SPEAKERS
Elizabeth Marsten
Vice President of Search Marketing
Portent Inc.
Sara Waters
Account Strategist
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POLL Question
Are you currently using PLAs/Shopping Campaigns?
1. Yes I run PLAs campaigns
2. Yes I run Shopping Campaigns
3. No I don’t but would like to start some
4. No I don’t intent to run some
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MERRY CHRISTMAS!
Oh…too soon?
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Level Up Your New
Google Shopping Campaigns
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Is it Cyber Monday yet?
1. Quick as St. Nick Tips
2. Reporting (for Santa’s List)
3. Feed Management (for Reindeer)
4. Not Google Shopping…Technically
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.Quick Tips by St. Nick
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Custom Labels
Set ceilings & floors.
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Negatives vs. Exclusions
Don’t go crazy.
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Negatives vs. Exclusions
Sculpt & suppress.
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Multiple Languages, One Country
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Multiple Languages, One Country
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Country Specific Promotions
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Image Testing
You should do this.
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Reporting: Santa’s List
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Separating Search & PLAs
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Separating PLAs & Search
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GA Dashboards
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Log File Analysis
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Feed Management
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Manual or Automatic Upload
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Google Spreadsheets
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Run a Script or Macro
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Updated Shipping Options
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Not Technically Shopping
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Product Ratings - PLAs
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Seller Ratings
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Google Consumer Ratings
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Google Trusted Store - PLAs
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Google Catalogs
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Free! Audits! For!
Everyone!
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Special Offers for Webinar Attendees
Offers - would you be interested in:
1) Free Demo of the Acquisio Performance Media Solution
2) Free PPC Audit from Portent Interactive
3) Google Offer TBD
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LIVE Q&A
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Thank you for attending this webinar!
Request more information on Google Shopping Campaigns at
www.acquisio.com/company/contact-us/
Or Contact us Directly: [email protected]
Have more questions?