Acquia & Evergage: Turn Your Drupal Site into a Lead Machine
-
Upload
evergage -
Category
Technology
-
view
1.692 -
download
5
description
Transcript of Acquia & Evergage: Turn Your Drupal Site into a Lead Machine
![Page 1: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/1.jpg)
G U @kaixerart
fb.com/kaixerstudio
![Page 2: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/2.jpg)
G U @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
![Page 3: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/3.jpg)
@evergage
Marketers spend $45 BILLION/YEAR trying to get to “YES” online.
![Page 4: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/4.jpg)
@evergage
Yet conversion rates are PAINFULLY LOW. $10B
2%
![Page 5: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/5.jpg)
G U @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
![Page 6: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/6.jpg)
@evergage
“B2B prospects are completing 70% to 85% of their research before raising their hand.”
-Marketing Sherpa
PEOPLE WANT TO STAY ANONYMOUS
![Page 7: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/7.jpg)
@evergage
“71 percent of people who fill out a form give false answers.” - Marketing Sherpa
PEOPLE DON’T WANT YOUR EMAIL OR CALL
![Page 8: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/8.jpg)
G U @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
![Page 9: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/9.jpg)
G U @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
![Page 11: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/11.jpg)
@evergage
SECRET #1
OUR REAL-TIME RESPONSE TO PEOPLE’S BEHAVOR MATTERS
… OFFLINE AND ONLINE
![Page 12: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/12.jpg)
G U @kaixerart
fb.com/kaixerstudio
“Users leave Web pages in 10-20 seconds … a clear value prop can hold attention much longer” - Neilson Norman Group
RESPOND OR I’M GONE
![Page 13: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/13.jpg)
@evergage
![Page 14: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/14.jpg)
@evergage
HELP ME AND I’LL BUY
![Page 15: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/15.jpg)
@evergage
![Page 16: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/16.jpg)
@evergage
FACTOR IN MY PAST AND RESPOND TO MY PRESENT
![Page 17: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/17.jpg)
@evergage
![Page 18: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/18.jpg)
@evergage
![Page 19: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/19.jpg)
@evergage
THIS IS FOR GIVING ME IRRELEVANT CONTENT (and for displaying a popup again after I dismissed it)
![Page 20: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/20.jpg)
@evergage
THANKS FOR YOUR REAL-TIME RESPONSE
![Page 21: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/21.jpg)
@evergage
SECRET #2
YOUR WEBSITE CAN BE YOUR BEST SALESPERSON
![Page 22: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/22.jpg)
@evergage
GIVE A WARM AND RELEVANT WELCOME
![Page 23: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/23.jpg)
Very low conversion from Pinterest channel
![Page 24: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/24.jpg)
3x increase in revenue from the Pinterest channel.
RELEVANT WELCOME B
![Page 25: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/25.jpg)
Who else?
![Page 26: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/26.jpg)
Car)ng rate has increased 162% since launching this modal.
RELEVANT WELCOME
![Page 27: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/27.jpg)
@evergage
HELP PEOPLE TAKE ANOTHER LOOK
![Page 28: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/28.jpg)
Wanted to increase time on site.
B
![Page 29: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/29.jpg)
10x increase in time on the site over the control group
BOUNCE PREVENTION B
![Page 30: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/30.jpg)
People leave without anyone talking to them
![Page 31: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/31.jpg)
2x increase over the control group ultimate capture of email
BOUNCE PREVENTION
![Page 32: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/32.jpg)
@evergage
BUILD TRUST OVER TIME
![Page 33: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/33.jpg)
![Page 34: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/34.jpg)
GENERATE INTEREST
![Page 35: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/35.jpg)
![Page 36: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/36.jpg)
… increased leads generated by 7%.
GENERATE INTEREST
![Page 37: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/37.jpg)
@evergage
STRIKE WHILE THE IRON IS HOT!
![Page 38: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/38.jpg)
Sta)c CTA
Wasted Real-‐Estate
![Page 39: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/39.jpg)
333% increase in conversions to demo request compared to not switching out the CTA
PROGRESSIVE CALL TO ACTIONS
![Page 40: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/40.jpg)
@evergage
SECRET #4
TIPS, TRICKS, LESSONS LEARNED
![Page 41: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/41.jpg)
@evergage
1. RESPOND TO YOUR WEB ANALYTICS
![Page 42: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/42.jpg)
@evergage
1. RESPOND TO YOUR WEB ANALYTICS First time Visitors vs Repeat Visitors
Referring Source, Geo Visit and Page Visit Time High Bounce pages
![Page 43: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/43.jpg)
@evergage
2. START SMALL AND ITERATE
![Page 44: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/44.jpg)
@evergage
Welcome back. Enter your email to hear the latest from DrupalCamp:
![Page 45: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/45.jpg)
@evergage
Here is what you’ll be missing:
![Page 46: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/46.jpg)
@evergage
Right in your backyard. No flight. No hotel. Just conversion goodness.
Sign up today! Sign up Today
![Page 47: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/47.jpg)
@evergage
3. TREAT EACH CLICK AS A CONVERSION
… AS THE NEXT STEP IN A CONVERSATION
![Page 48: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/48.jpg)
@evergage
1. Respond to actions on your existing site
![Page 49: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/49.jpg)
@evergage
1. Respond to actions on your existing site
“I’ve never seen a conference aSended by such intelligent and powerful people. Your
best leads are here.” -‐ Karl Wirth, Evergage, Sponsor 2013
![Page 50: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/50.jpg)
@evergage
Like this Topic
Great Topic
Like this Topic
2. Build “each click is a conversion” functionality right into your site
![Page 51: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/51.jpg)
@evergage
4. SET A GOAL
![Page 52: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/52.jpg)
@evergage
CLICK REVENUE
$$$ LEAD
![Page 53: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/53.jpg)
@evergage
5. MEASURE AGAINST A CONTROL
![Page 54: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/54.jpg)
@evergage
MESSAGE: UPSELL SHOW IF: VISITED RELATED AREA TWICE GOAL: PURCHASE
GROUP VISITORS GOALS ACHIEVED
RATIO LIFT
MESSAGE 1450 200 14% 42% CONTROL 1449 140 9%
![Page 55: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/55.jpg)
@evergage
6. TAKE A LOOK AT EVERGAGE
![Page 56: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/56.jpg)
Evergage enables marketers to understand and respond to what each visitor, user, or account is doing—in real time…without IT.
![Page 57: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/57.jpg)
50M Daily users
60+ Clients
3 year history
L
Boston, San Francisco and India
![Page 58: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/58.jpg)
@evergage
BEFORE YOU GO!
Connect with Evergage…. Blog: www.Evergage.com/Blog TwiCer: www.twiSer.com/evergage LinkedIn: www.linkedin.com/company/evergage Free Conversion Resources: www.evergage.com/resources
See a Demo of Evergage
www.Evergage.com/Request-‐a-‐demo
![Page 59: Acquia & Evergage: Turn Your Drupal Site into a Lead Machine](https://reader033.fdocuments.us/reader033/viewer/2022042700/554bd7e5b4c9058f6c8b5267/html5/thumbnails/59.jpg)
G U @kaixerart
fb.com/kaixerstudio
RESPOND IN REAL-TIME TO PEOPLE’S BEHAVIOR