Acquia Commerce Manager: A Fast Path to Great Buyer Experiences
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Transcript of Acquia Commerce Manager: A Fast Path to Great Buyer Experiences
©2016 Acquia Inc. — Confidential and Proprietary
Acquia Commerce Manager: A Fast Path to Great Buyer Experiences
Laura Brooks Ken DeBlois VP of Commerce Product Manager
1,200+ Enterprise Customers
Who we are
The leading provider of cloud-
based, digital experience
management solutions according
to Forrester and Gartner
HQ in Boston with 14 global
offices in 7 countries
780+Employees
2,000+Partners
Inc.500Fastest
Growing
©2017 Acquia Inc. — Confidential and Proprietary
©2017 Acquia Inc. — Confidential and Proprietary
Customer experience is the competitive battleground
– “Customer Experience will overtake price and product as the
key brand differentiator by the year 2020.” - Walker
– “72% of businesses say that improving the customer experience
is their top priority.” - Forrester
– “By 2018, more than 50% of organizations will implement
significant business model changes in their efforts to improve
customer experience.” - Gartner
Organizational silos result in a fragmented customer experience Sixty-eight percent of executives report that functional
boundaries inhibit their digital maturity. Executives must break
these down so that they can create great customer experiences.
©2017 Acquia Inc. — Confidential and Proprietary
Brand Experience Commerce Experience
Digital Experience Platform
• Tell the brand story = Content
• Digital content / assets
• Multi-site management and
governance
• Content authoring workflow
Commerce Platform
• Transactional = commerce
• Products, categories, price,
promotions
• Cart, Orders, Payment, Fulfillment
• Basic Experience Management
©2017 Acquia Inc. — Confidential and Proprietary
Purchase LoyaltySupportConsiderationAwareness
Three options for your commerce strategy
– All-in-one commerce suite approach
– Commerce suite with best-of-breed solutions
– Headless commerce
©2017 Acquia Inc. — Confidential and Proprietary
Future-proof your strategyOrganizations must adopt a new, future-proof approach to their
digital commerce and customer experience initiatives, one that
requires new levels of:
– Innovation
– Speed and Iteration
– Contextualization
– Scale, security and compliance
©2017 Acquia Inc. — Confidential and Proprietary
Evolving your strategy for eCommerce successKeep the following four tips in mind:
– Ensure flexibility
– Unify content and commerce
– Thoughtfully calculate TCO
– Identify a strategic partner
©2017 Acquia Inc. — Confidential and Proprietary
Enable flexibilityLook for an open, API-first solution that’s flexible enough to accommodate
integrations, without the need to rip and replace.
©2017 Acquia Inc. — Confidential and Proprietary
Unify content and commerce‘Content for Commerce’ is your brand’s ability to use meaningful content
that’s paired with your products to offer a great experience for your buyers.
©2017 Acquia Inc. — Confidential and Proprietary
Thoughtfully calculate TCOTake into account the cost of the platform, integrations, implementations, in
addition to the cost of maintenance, upgrading and expansion - but don’t
compromise on flexibility or support.
©2017 Acquia Inc. — Confidential and Proprietary
Identify a strategic partnerChoose a strategic partner who can provide ongoing expertise and support
before, during and after implementation.
©2017 Acquia Inc. — Confidential and Proprietary
Acquia is uniquely able to help our customers achieve commerce success
– Commerce approach with best-of-breed
– Headless commerce
©2017 Acquia Inc. — Confidential and Proprietary
Introducing Acquia Commerce Manager
The fastest way to great buyer experiences
©2017 Acquia Inc. — Confidential and Proprietary
©2016 Acquia Inc. — Confidential and Proprietary
Acquia Commerce Manager
Accelerates your team’s ability to create a rich commerce experience your buyers will love. With Acquia Commerce Manager, you can quickly build a unified digital storefront that brings together content, commerce and experience to build stronger relationships with your buyers, influence purchasing decisions, and drive sales.
– Deliver commerce experiences with easier, open integration
– Get speed to value with faster experience creation
– Create a unified digital storefront with ‘Content for Commerce’
– Gain peace of mind with a secure, compliant cloud-first platform
– Take advantage of performance that scales support huge traffic spikes
– Leverage Acquia’s speed and flexibility for headless commerce
– Extend access to other solutions of the Acquia Platform for personalization, customer journey orchestration, and digital asset management
Easy, open integration for commerceAcquia Commerce Manager guarantees an easy, secure and future-proof
integration with eCommerce systems, without the need to rip and replace.
©2017 Acquia Inc. — Confidential and Proprietary
Fast commerce experience creation The agility and workflow of a modern, cutting-edge flexible CMS, along with the
building blocks to streamline day-to-day creation of the digital storefront.
©2017 Acquia Inc. — Confidential and Proprietary
Content for CommerceBring together content with transactional commerce, in which you can map
in-depth content and offers around products to influence purchase
decisions and build brand trust.
©2017 Acquia Inc. — Confidential and Proprietary
Secure, PCI-compliant cloud platformRun your commerce experiences on a scalable, reliable and secure cloud
infrastructure. Our native cloud platform offers end-to-end-support, security and
compliance with the most stringent standards, including PCI DSS.
©2017 Acquia Inc. — Confidential and Proprietary
Commerce that scalesAcquia’s best-in-class, high-performing cloud can easily scale to support
huge traffic spikes like on Black Friday, high transaction volume, and
extensive product catalogs containing thousands of SKUs.
©2017 Acquia Inc. — Confidential and Proprietary
Innovate faster now and in the futureWith Acquia Commerce Manager for headless commerce, gain the speed and
flexibility to innovate faster and deliver your digital storefront to any channel or
device – from web to mobile to digital signage to IoT and beyond.
©2017 Acquia Inc. — Confidential and Proprietary
How Acquia Commerce Manager Works
Categories, Products andPromotions
Cart managementOrders
User management
Your eCommerce Platform
Categories, Products and Promotions
Cart managementCheckout
User management
Commerce Content
Commerce
Connector Service
Commerce Data
Categories, products, promotions data
become enhanced. These are key building
blocks of the experience, and get augmented
with content to become more meaningful.
Cart, orders, and user data are customized
within the commerce experience, but the
source data continues to stay managed in the
eCommerce platform.
Acquia Commerce Manager
©2017 Acquia Inc. — Confidential and Proprietary
©2017 Acquia Inc. — Confidential and Proprietary
Acquia Platform for reimagining thecustomer experience Acquia Commerce Manager is platform-ready and can be extended to
Acquia Lift for personalization, Acquia Journey for journey orchestration,
Acquia DAM for digital assets management, and Acquia Cloud Edge for
additional security.
→ The Pros inspiring the Weekend Warriors
→ Multi-brand shopping & inspiration, unified checkout
→ Acquia & Drupal as the glass, w/ it’s commerce engine
→ Results:
Revenue has improved by 10 percent on site and by 44 percent on mobile
eCommerce conversion has improved by 14 percent on site and by 39 percent on mobile
Multi-brand, Global, Unified Experience
→ Phased approach to migrate from legacy systems
→ Enabled Marketing to control campaigns & content
→ Acquia & Drupal as the glass with Magento for commerce, migration from ATG
→ Results:
Addressing hotfixes on Quicken’s previous cart solution could take as long as two weeks -- with Drupal and Magento it takes 11 minutes
Freeing Commerce and Marketing from IT