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Acovatiwhatthehell 101108152053-phpapp01
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Transcript of Acovatiwhatthehell 101108152053-phpapp01
Share In The ConversationOctober 30, 2010
What the hell ?!
Your Product Mgmt Dream.or Nightmare.
Adam Covati@covati
http://argylesocial.com
A little bit about me
• ~6 years as a PM• Technical background• Marketing Software– mgmt& Analytics
• SMB to Enterprise• Been all over: – Sales, Engineering, Marketing, etc
• But I love Product Management
@covati
A little bit about Argyle
• Started in February• Social Media Management & Analytics• $33K grant in January• $325K seed round in Oct• Moving very fast
@covati
Our timeline
• Feb 15th
– first lines of code• April 8th
– Alpha launched• May 15th
– Beta launched• August 8th
– Full app launch
• I said fast@covati
Fast Planning
• Dream 2 years• Think 1 year• Plan 6 months• Design 3 months
• Ok, that’s a bit too simple
@covati
Using What’s There
• AWS – DBs, Servers, Queues, more• Spreedly – recurring payments• LAMP – no brainer• Kohana – software frameworks
• No new wheels here
@covati
Iterating With Customers
• Early direct feedback– In person!
• Feedback in the system
• Pester people via phone & email• Make them feel special, give them something
@covati
Experimenting
• Try things with minimal investments– Ship small pieces that add incremental value
• Learn from your ‘experiments’
@covati
Selling and Raising
• Selling vision & sizzle – it’s a fine line– The art of the possible– Nuts and bolts are important
• Raising in the triangle is ….– Interesting– Exciting– Frustrating– Possible
@covati