Waste Management Logistics - Indore- Kite Festival,Organised by E2 team- happynessbrigade
Acne2
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Transcript of Acne2
Phase 1: LaunchPhase 1: Launch
Objective:Generate text response pool
Objective:Generate text response pool
Mechanism:Celeb driven, TV-led multi media campaign targeting 13-20 yr olds
Mechanism:Celeb driven, TV-led multi media campaign targeting 13-20 yr olds
Phase 2:Engage
Phase 2:Engage
Objective:Build relationship via
mobile/online
Objective:Build relationship via
mobile/online
Mechanism:Text invites to web based services,
information and fun stuff
Mechanism:Text invites to web based services,
information and fun stuff
Phase 3: ForwardPhase 3: Forward
Objective:Top up text response
pool
Objective:Top up text response
pool
Mechanism:Free mobile downloads
Mechanism:Free mobile downloads
Phase 4:ConvertPhase 4:Convert
Objective:Convert leads to give
money
Objective:Convert leads to give
money
Mechanism:Mobile based downloads and
product purchase
Mechanism:Mobile based downloads and
product purchase
Phase 5:Follow upPhase 5:
Follow upObjective:
Maintain and deepen relationship
Objective:Maintain and deepen
relationship
Mechanism:Online social networking with
cool stuff and helpful tools
Mechanism:Online social networking with
cool stuff and helpful tools
David Beckham
Engagement Tools
Text Qs to online expert: we’ll text
you when we publish an
answer
Text Qs to online expert: we’ll text
you when we publish an
answer
Regular zit busting tips
Regular zit busting tips
Engagement Tools
Text Qs to online expert: we’ll text
you when we publish an
answer
Text Qs to online expert: we’ll text
you when we publish an
answer
Send your zit photos
Send your zit photos
Chat room invite
Chat room invite
Regular zit busting tips
Regular zit busting tips
Social network with personal
Zitogram
Social network with personal
Zitogram
Celeb video message
Celeb video message
Engagement Tools
Text Qs to online expert: we’ll text
you when we publish an
answer
Text Qs to online expert: we’ll text
you when we publish an
answer
Send your zit photos
Send your zit photos
Google mapsGoogle maps
Chat room invite
Chat room invite
Free product sample offer:
register online
Free product sample offer:
register online
Regular zit busting tips
Regular zit busting tips
Social network with personal
Zitogram
Social network with personal
Zitogram
Celeb video message
Celeb video message
Poster campaign campaign with
bluetooth
Poster campaign campaign with
bluetooth
Conversion Channels
iphone zit squeeze
download
iphone zit squeeze
download
Conversion Channels
iphone zit squeeze
download
iphone zit squeeze
download
Product purchase
Product purchase
Conversion Channels
iphone zit squeeze
download
iphone zit squeeze
download
Ringtone download
Ringtone download
Product purchase
Product purchase
Vodcast downloadVodcast download
Hitting the target
TV campaignReach = 32 million views
0.05%Spotty text responders
16,0005%
Financial givers800
