Acme Confidential

“Acme”

Acme Confidential

Overview

What is Product? Market Dynamics Product Overview Positioning

Competition Product Demo Reseller Program Q & A

Acme Confidential

Why Company?

$____ billion in revenues - influence the global market

Technically Renown Core Competencies

#1 #1 in ______

__% US Market Share __% Worldwide

Acme Confidential

What is Product?

The Widget system for xxxxx Product 5000 enables:

Benefit 1 Benefit 2 Benefit 3

FutureReadyFutureReady

Acme Confidential

Market

Deregulation creates new competitors! Clash of the Titans (US now--others follow Jan

1, 2001!) Telcos Cable Satellite

Acme Confidential

Market Dynamics Full service convergence

The market share for TECHNOLOGY is getting hot. Both sides want this beach head to launch into their respective services - to dominate full Internet and Interactive Multimedia service bundle.

Customer 1 Customer 2Technology

Digital TVCommunications

Full Service Bundle

Acme Confidential

Market Size

The total available market for the ___ market is expected to be over $___ million users by 2006

Acme Confidential

Adoption Status

NowNow

Acme Confidential

Market Movement

Major indicators show that the race is afoot: “Broadband merger mania shows no sign of letting up”

(Broadband Daily 2/2000) British Telecom & AT&T talking “collaboration” Motorola purchase GI ($17 billion) Cisco purchased Pixstream Videotron merger (5.6 billion) Akamai Tech, acquired Intervu Lucent acquired Ortel (2.95 billion) AOL & Time Warner slated to merge Qwest, US West merger Viacom, CBS merger Liberty Media, Ascent merger MCI-WorldCom, Sprint in merger discussions TV Guide, Gemstar merge (9.2 billion)

Acme Confidential

Product Overview

Acme Confidential

Competitors

Primary - current 1 2 3 4

Secondary - in our space 1 2

Secondary - extended 1 2 3

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Product Positioning

MaximumRevenue

Acme Confidential

Product Positioning

Pace, Samsung, NEC

Sweetspot

Service Revenue

PrIce

< Trials -- Initial Deployments -- On-going Deployments >

Acme Confidential

Competition

Video Telephony

2D or 3D Gaming

Personal Video Recorder

Internet Games on TV

E-Commerce

E-Mail

Web Surfing

Video-On-Demand

Digital Video

Karaoke

Widg

et1

Competitor 6

Competitor 3

Competito 9

Competitor 1

Competitor 8

Secondary Competitor or Upcoming

Primary Competitor

Competitor 2

Competitor 5

Competitor 7

Competitor 4

Competitor 1

0

Basic/Enhanced Services

Acme Confidential

Capability

Current baseline capability Feature 1 Feature 2 Feature 3

Coming soon... Feature 1 Feature 2

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Areas being Addressed: Reduced cost Increase power Options to support multiple

TVs More modular architecture

Product Roadmap

* Roadmap info not finalized

Acme Confidential

Key Differentiators

Silver bullets Only system that is ______ - lasts longer Maximum ______ potential

Allows both baseline and extended offering Turn features on & off remotely via software

Competitive pricing, but much lower overall cost Compatible with world’s most popular networks From Company - the world’s #1 leader in _____

systems

Acme Confidential

Show Me the Product!

Pre-recorded “live”

Acme Confidential

Summary

Point 1 Point 2 Point 3

Close question

Acme Confidential