Communications report 2012–13

Joseph Di GregorioManager, Communications Analysis Section

Digital economy—part of daily life

Daily life

Australians ‘mix and match’

Intensity of online

participation

Over-the-top

Changingpreferences

Going mobile

8

3542

52

78 81 83

91

9

35

45

57

76

84 8693

Have used in the six months to May 2012

Have used in the six months to May 2013

Changing communications preferences

Mix and match—number of communications services used in the 6 months to May 2013 (% of population 18 years+)

1 2 3 4 5 6 or more

4%7%

9%

18%

22%

40%

Number of communications services used

Age and communications choices—service most used

> 29 per cent of adults mobile phone voice calls:> 21 per cent respectively 18–24 year-olds and persons 65+ > 34 per cent for persons aged 45–54

> 24 per cent texting from mobile phones:> 9 per cent for persons 65+> 40 per cent for 18–24 year-olds

> 20 per cent email> 5 per cent for 18–24 year-olds> 28 per cent for 55–64

> 16 per cent a home fixed-line telephone> 2 per cent for 18–24 year-olds> 45 per cent for persons 65+

> 9 per cent social networking> 1 per cent for 65+> 26 per cent for 18–24 year-olds

Smartphone adoption by age, May 2013

18–24 25–34 35–44 45–54 55–64 65+

89%85%

81%

65%

49%

22%

Jun-09 Jun-10 Jun-11 Jun-12 Jun-13

1,533

2,038

2,531

3,129

3,682

“Mobile only” consumers (‘000s people 18 years+)

“Mobile only” phenomenon—who are they and is it spreading?

18–24 25–34 35–44 45–54 55–64 65+

28

41

1311

53

20

39

1613

9

4

Jun-09Jun-13

% o

f tot

al “

mob

ile o

nly”

pop

ulati

on

OTT communications driving change (‘000s people 18 years+)

Jun-09 Jun-10 Jun-11 Jun-12 Jun-13

2,107

2,759

3,602

4,3424,593

1,624

2,244

2,970

3,610 3,678

47 84264

616

1,063

142 386

966

Total use VoIP Computer/laptop Mobile phone Tablet (e.g., iPad)

OTT users (mobile and tablet VoIP)—who are they?

> At June 2013, of mobile phone VoIP users:> 17 per cent aged 18–24> 40 per cent aged 25–34> 21 per cent aged 35–44> 13 per cent aged 45–54> 10 per cent aged 55+

> At June 2013, of tablet VoIP users:> 15 per cent aged 18–24> 24 per cent aged 25–34> 25 per cent aged 35–44> 16 per cent aged 45–54> 20 per cent aged 55+

Stepping back—the whole picture (SIOs, millions)

Jun–00Jun–01

Jun–02Jun–03

Jun–04Jun–05

Jun–06Jun–07

Jun–08Jun–09

Jun–10Jun–11

Jun–12Jun–13

8

11.112.7

14.316.5

18.419.8

21.322.1

24.226

29.330.2

31.1

10.6 10.8 11.4 11.6 11.7 11.5 11.3 10.9 11.3 10.7 10.6 10.5 10.4 10.3

Mobiles services in operation Fixed-line telephone services in operation

Going online (% of population 18 years+)

Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13

8 913

21

32

42

5663 66 69 70 7471 75 77

79 80 80

Use the internet via a mobile phone* Home broadband connectionHome internet connection

Note: * Relates to use during June.

Devices used to access the internet (% of home internet users)

7873

61

2919 16 14 10

75.569 67.1

47

23.114.9 15.3

7.2

Six months to May 2012

Six months to May 2013

Mix and match—number of devices used to access the internet in the 6 months to May 2013

1 2 3 4 5 or more

18%20%

23%

18%

21%

Number of devices used to access the internet

Age and devices used to access the internet

> Most used device to access the internet in the 6 months to May 2013:> 35 per cent laptop (42 per cent for internet users 18–24)> 31 per cent desktop (48 per cent for internet users 65+)> 20 per cent mobile phone (34 per cent for internet users 25–

34)> 11 per cent tablet (18 per cent for internet users 35–44).

> In terms of the number of devices used to access the internet:> 21 per cent of internet users had used 5 or more devices:

> 33 per cent for internet users aged 18–24 > 32 per cent for internet users aged 35–44.

Intensity of online participation—going online more than once a day

Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13

49

52

56

60

62

65

Activities performed online (% internet users 18 years+)

Gaming

Downloading video or audio content

Streaming OVC services (IPTV, catch-up TV, etc)

Downloading a mobile application

Accessing or submitting information to government websites or services

Work at home or study

Streaming video or audio content

Social networking

Buying or selling goods or services

Using a cloud computing service

Banking or paying bills online

General web browsing or surfing

Research or gathering information

Email

23

46

43

56

57

55

62

63

71

77

94

94

95

22

49

49

55

56

58

58

65

65

79

80

95

95

96

6 months to May 2013 6 months to May 2012

More intensive online participation (% internet users 18 years+)

Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13

33 3028 27

24 23

54 53

44

38

3734

12

17

35

3943

None 1–4 5+

Age and intensity of online participation

> Significant growth in intensity of online participation across all age groups in Australia during the period June 2008–June 2013.

> Still sizeable age differences in terms of the number of activities performed online still evident.

> During June 2013:> 70 per cent of internet users aged 25–34 undertook 5 or

more activities online during the period (the most intensive online participants).

> 2nd most ‘intensive’ online participants, internet users aged 18–24 with 60 per cent undertaking 5 or more activities online.

> In comparison, 32 per cent of internet uses aged 65+ undertook 5 or more activities online.

Terabytes of data downloaded (quarter ending..)

Jun-11 Dec-11 Jun-12 Dec-12 Jun-130

100,000

200,000

300,000

400,000

500,000

600,000

700,000

254,947

322,280

389,130

526,472

629,964

19,149 23,142 25,301 28,196 27,232 19,636

Fixed-line broadbandWireless* broadbandMobile handset

Average volume of data downloaded

Fixed broadband Wireless broadband Mobile handset

69.5

4.2 0.610000000000001

91.7

4.6 0.8

107.9

4.3 1

Quarter ending Jun-12 Quarter ending Dec-12 Quarter ending Jun-13

Giga

byte

s

Growth in streaming activities (‘000s users during June)

Streamed feature-length movie

Downloaded feature-length movie

Downloaded video clips

Streamed radio

Downloaded TV programs

Streamed TV (e.g., ABC iView)

Streamed music

Streamed video (e.g., YouTube)

278

918

1,141

1,224

1,161

1,556

2,058

4,395

660

1,233

1,333

1,536

1,584

1,709

2,617

4,991

Jun-13Jun-12

Which groups are driving growth in take-up of professional online video content services?

> In six months to May 2013, 7.86 million people (aged 18 years+) were estimated to have used a OVC service, up 52 per cent from the six months to May 2013.

> 1.94 million people (aged 18 years+) used video on demand services:> 14 per cent of these people were aged 18–24> 48 per cent of these people were 25–44> 33 per cent were 45–64.

> 6.69 million people used an online catch-up TV service > 14 per cent of these were aged 18–24> 45 per cent of these people were 25–44> 31 per cent were 45–64.

Daily life

Australians ‘mix and match’

Intensity of online

participation

Over-the-top

Changingpreferences

Going mobile

Something for everyone—new content formats

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Thank you

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