ACLU of Illinois

2012 Advocacy & Outreach Plan

2012 Advocacy & Outreach PlanIncrease membership statewide

Building the link between membership, donating & action-taking

Increase ACLU legislative power, statewide & in target legislative districts

Donors

Members

Activists

Categories of ACLU Support

2007 2008 2009 2010 20110

5000

10000

15000

20000

25000

2135021762.5

20500

17250

14750

Average MembershipACLU of Illinois

Based on print run for quarterly newsletter

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

1418

2013

2556

44024190

3812

275326452741

1775

12951138

New ACLU of Illinois Mem-bers

by year

Email Only [17693]

MembershipOnly

[7730]

Members with Email

[7218]

Email Subscription and Membership Overlap

Total Email Subscribers [24911] Total Members [14948]

2012 Advocacy & OutreachStatewide quarterly messaging campaigns:

“Defending the targets of intolerance”Regular events & outreach to 5 target legislative

districtsNew membership materials that connect action-

taking with membership & direct to online participation

Membership recruitment training for chaptersMembership & donation campaigns on social mediaVolunteer empowermentACLU:ENGAGE – November 17th, 2012

Defending the Targets of Intolerance

Q1: Women & LGBT individuals

Q2: Voters & Activists

Q3: Minorities & Immigrants

Q4: Innocent Persons in the Growing Surveillance Society