ACLU of Illinois 2012 Advocacy & Outreach Plan. Increase membership statewide Building the link...
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Transcript of ACLU of Illinois 2012 Advocacy & Outreach Plan. Increase membership statewide Building the link...
ACLU of Illinois
2012 Advocacy & Outreach Plan
2012 Advocacy & Outreach PlanIncrease membership statewide
Building the link between membership, donating & action-taking
Increase ACLU legislative power, statewide & in target legislative districts
Donors
Members
Activists
Categories of ACLU Support
2007 2008 2009 2010 20110
5000
10000
15000
20000
25000
2135021762.5
20500
17250
14750
Average MembershipACLU of Illinois
Based on print run for quarterly newsletter
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
1418
2013
2556
44024190
3812
275326452741
1775
12951138
New ACLU of Illinois Mem-bers
by year
Email Only [17693]
MembershipOnly
[7730]
Members with Email
[7218]
Email Subscription and Membership Overlap
Total Email Subscribers [24911] Total Members [14948]
2012 Advocacy & OutreachStatewide quarterly messaging campaigns:
“Defending the targets of intolerance”Regular events & outreach to 5 target legislative
districtsNew membership materials that connect action-
taking with membership & direct to online participation
Membership recruitment training for chaptersMembership & donation campaigns on social mediaVolunteer empowermentACLU:ENGAGE – November 17th, 2012
Defending the Targets of Intolerance
Q1: Women & LGBT individuals
Q2: Voters & Activists
Q3: Minorities & Immigrants
Q4: Innocent Persons in the Growing Surveillance Society