ACKNOWLEDGEMENT

The researchers like to thank the following persons that have become a big part and made this research possible:First of all, they are grateful to the Almighty God for giving them the strength and knowledge to finish this research.They would like to express their deepest appreciation to their research adviser, Professor Angelita E. Nocon who patiently gave them advices, for guiding, imparting her knowledge and expertise, and helping them in order to make the research a well done achievement. They are also indebted to Polytechnic University of the Philippines Santa Rosa Campus for their guidance and constant supervision as well as helping every student to be able become a responsible in the future.To all their blockmates and friends, who are also busy doing their own research study but never forget to cheer them up and give support that motivate them to continue and finish this research presentable.To their family, they would like to express their gratitude for understanding, patience and undying belief in them. Also, for financial support and for the encouragement which helped them in the completion of this research.And lastly, to all the respondents for all their honest and cooperative response to all the questions solicited in this research study.THE RESEARCHERSDEDICATION

We would like to dedicate this research study to the Almighty God, to our beloved families and friends who have been the best cheerleaders, to Polytechnic University of the Philippines Santa Rosa Campus, to our blockmates, instructors and to our professor for this subject, Professor Angelita E. Nocon.We would also like to dedicate this research study to our fellow Marketing Management students; we knew that this research will serve as information to help them in the near future.

The Researchers