AchievingEnterpriseDataperformance 2013 IOUG Database Growth Survey

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    By Joseph McKendrick, Research AnalystProduced by Unisphere Research,a Division of Information Today, Inc.July 2013

    Sponsored by

    ACHIEVING

    ENTERPRISE DATAPERFORMANCE2013 DATABASE GROWTH SURVEY

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    TABLE OF CONTENTS

    Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

    Challenges of Growing Data Environments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

    Expanding Data Environments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

    Long-Term Data Storage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

    Strategies for Managing Data Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

    Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    EXECUTIVE SUMMARY

    It’s no secret that today’s organizations are awash with data.Data is streaming into transaction systems, appliances anddevices from a wide variety of applications, and new sourcesincluding social media. Proponents of Big Data state that data

    contains veins rich with information for decision makers andthe business, and many organizations have made it a priority tocapture and use this data. However, what many organizations arealso discovering is that managing and storing this all this data hasa cost. While there is a drive across the industry to introduce new and more digitally compact forms of data storage, as wellas cloud storage, these solutions do not get to the heart of theproblem for enterprises—data needs to be managed moreeffectively, and tied closer to the business, from the start.

    This paper summarizes the findings from a survey of 322data managers and professionals who are members of theIndependent Oracle Users Group (IOUG). The survey wasunderwritten by Oracle Corporation and conducted by Unisphere Research, a division of Information Today, Inc.

    Survey respondents hold a variety of job roles and representa wide range of organization types and sizes and industry verticals. The largest segment of respondents, 51%, holds thetitle of database administrator followed by that of director ormanager. Close to one-third work for very large organizationswith more than 10,000 employees. By industry sector, themajority of respondents come from IT service providers,educational institutions, utilities, financial services, healthcare,and manufacturing. (See Figures 44–46 at the end of this reportfor more detailed demographic information on job titles,company sizes, and industry groups.)

    Key highlights and findings from the survey, which exploredatabase growth challenges and solutions, include thefollowing:

    What’s keeping data managers up at night? Increases in datavariety, concerns about database performance, and the need tocontrol data management costs are the key challenges arisingfrom data growth. To deal with these issues, most respondentsare focusing on ramping up database performance andconsolidation efforts.Fueling today’s rapid data growth—in many cases, exceeding25% a year—is rising business demand at respondents’organizations. A multiplier adding to this growth is dataduplication across organizations for various purposes.In most cases, data is duplicated three or more times.Another driver of the data explosion is the fact that it’s gettingmore difficult to dispose of data. Forty percent of respondentsretain data well beyond the seven-year legal requirement inorder to meet compliance mandates as well as maintain data inthe event of litigation. More of this data is kept online for easy access, despite the additional resources and costs incurred.A large number of companies still attempt to manage datagrowth through hardware acquisition and provisioning, versusmore advanced and efficient approaches such as tiered storageor data lifecycle management. A majority of enterprises rely ontape for backup and archiving. Most are now also seeking moreautomated approaches to better manage growing data volumes.

    On the following pages are the results of this latest examinationinto today’s pressing data growth concerns, and the most effectivesolutions.

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    As data grows, organizations are seeking ways to moreeffectively manage not only growing volumes of information,but also data in various forms beyond traditional relational data.When asked about their leading challenges for the coming year,two main challenges are emerging—challenges that may be atodds with each other.

    First, respondents are concerned about their ability to analyzedifferent data types, such as machine-generated data, documentsand graphics that have become critical to analytics efforts. “Usershave started showing interest in accessing more unstructureddata in business apps that use relational databases,” says onerespondent. “My biggest question is where to store that data andhow to mange its change in a scalable fashion so that theapplication is still usable in five-plus years.”

    In addition, respondents are concerned with their ability tokeep the costs of information management under control. As willbe discussed further in this report, many of these costs stem fromthe storage and hardware that most organizations are purchasingand provisioning to handle their growing data stores. (See Figure1.) Database administrators in the sample are more likely to befocusing on new data types and infrastructure costs than theirmanagers. IT executives show greater concern over helpingorganizations get to market faster. (See Figure 2.)

    In terms of technical challenges to managing growing dataenvironments, performance is top of mind for many respondents,the survey finds. Twenty-seven percent say the ability to increasethe performance and availability of their data environments is akey issue. More than one out of five report that the ability toconsolidate different computing platforms/applications is thetop concern. Close to one-fifth, 17%, also say they need to focus

    more effort on infrastructure modernization. Organizations may experience difficulties in cost-effectively managing large stores of unstructured data without improvements and upgrades to theirdata environments. (See Figure 3.) In terms of attitudes towardtechnical challenges by job title, database administrators aremore concerned with performance and consolidation effortsthan managers, who tend to be more concerned with overallapplication and platform modernization. (See Figure 4.)

    Performance is a complex process, and respondents citemultiple aspects to the challenges with which they are dealing.The number-one factor hampering performance in growing datasites is the inability to keep pace with storage requirements, thesurvey finds. A majority of respondents, 51%, say their datagrowth is outpacing storage capacity, and this is the most criticalperformance issue they face. I/O performance issues are thesecond-most cited obstacle to a fast-moving data environment,cited by 38% of respondents. (See Figure 5.)

    The most common approaches to handling these emergingperformance issues is to either add more power to databases orto put more hardware in place. A majority of respondents eithertune or upgrade underlying databases (63%) or upgrade serverhardware/processors (52%). Another 49% report they alsoupgrade their server hardware or memory. (See Figure 6.)

    Still, there are other issues that have been mentioned by respondents. “Security breaches of stored data are at least asmuch—if not a bigger—concern than live data,” says one.“The prospect of unauthorized acquisition of the data—especially personally identifiable information—given the growingcapabilities of Big Data analysts, is one concern that keeps meawake at night.”

    CHALLENGES OF GROWING DATA ENVIRONMENTS

    What’s keeping data managers up at night? Increases in data variety, concerns about database performance, and the need tocontrol data management costs are the challenges arising from data growth. To deal with these issues, most respondents arefocusing on ramping up database performance and consolidation efforts.

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 1: Greatest Business Challenges for Data SitesOver the Next 12 Months

    Analyze more and different kinds of data 31% Reduce information infrastructure costs 30%

    Data security and retention compliance 15%

    Get to market faster 12%

    Recruit staff with specialized IS/IT skills 10%

    Deciding what to keep beyond compliance 1% requirements

    0 20 40 60 80 100

    Figure 2: Top Business Challenges for Data SitesOver the Next 12 Months—By Job Role

    IT Manager/CIO DBA

    More and different kinds of data 24% 28%

    Reduce infrastructure costs 29% 32%

    Get to market faster 20% 13%

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 3: Greatest Technical Challenges for Data SitesOver the Next 12 Months

    Increase performance and availability 27% Consolidate different computing 21% platforms/applications

    Modernize information infrastructure 17%

    Centralize architecture 12%

    Mix workloads on same system 7%

    Provide real-time data 6%

    Manage maintenance opportunity windows 4% as functional consolidation increases

    Support increased number of users 3%

    Decentralize architecture 2%

    0 20 40 60 80 100

    Figure 4: Top Technical Challenges for Data SitesOver the Next 12 Months—By Job Role

    IT Manager/CIO DBA

    Increase performance and availability 24% 26%

    Consolidate 15% 27% Modernize 26% 12%

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 5: Issues Affecting Application Performance

    Data growth outpacing storage capacity 51%

    Applications currently are, or are expected 38% to become, I/O bound

    Server virtualization and consolidation 36%

    Increasing number of users sharing data 34%

    Increasing files sizes associated with 22% unstructured data

    Network virtualization 12%

    None of the above 8%

    Don't know/unsure 9%

    Other 1%

    0 20 40 60 80 100(Multiple responses permitted.)

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 6: How Performance Issues are Addressed

    Tune or upgrade underlying databases 63%

    Upgrade server hardware/processors 52%

    Upgrade server hardware/memory 49%

    Upgrade/expand storage systems 45%

    Archive older data to other systems 28%

    Upgrade networking infrastructure 20%

    Attempt to compress, or deduplicate, 16% database data using third-party storage hardware

    Don't know/unsure 4%

    Other 3%

    0 20 40 60 80 100(Multiple responses permitted.)

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Almost nine-tenths of respondents say they are experiencing year-over-year growth in their data assets. For many, this growthis in double-digit ranges. Forty-one percent report significantgrowth levels, defined as exceeding 25% a year. Seventeen percentreport that the rate of growth has been more than 50%. (SeeFigure 7.) Respondents within the utilities andtelecommunications sector are seeing the fastest data growth,with 43% reporting annual expansions greater than 50%. Theservices and retail sector follows with 22%. (See Figure 8.)

    This data growth is being fueled by a number of factors,but the bottom line is that customer bases and accompanyingtransactions keep growing. Credit the economy, even though therecovery is progressing slower than many people would like. Amajority of respondents, 52%, say growing business demand iscreating more data. The push to “compete on analytics” is drivingbusinesses to prep and store data within analytical platforms andtools. Close to half, 48%, also cite the rise of analytical data andassociated data warehouse environments as reasons why there isso much data growing within their enterprises. Additionalsources of data proliferation include business protection backup,recovery, replication, and redundant mirroring, cited by 37%.More than one-fourth, 34%, say their data is growing due tomore reporting data from ERP and other core systems. (SeeFigure 9.)

    In addition, much of this data is stored as historical dataintended to service analytical or BI environments. The survey sought to identify how much data is “active,” or predominantly read-write (such as online transactional processing data).One-third say a majority of their data is active data versus 61%reporting that the bulk of their data is “less active” or read-only (such as data warehouse or archival data). (See Figure 10.) Mostof this data is still in structured relational databases. For a majority,56%, most of their data is in this format. (See Figure 11.)

    By industry, respondents within the utility/telecommunicationssector are most likely to be engaged in Big Data projects, asindicated by 38% of this group. Manufacturing and services/retailfollow with 27% within each group. (See Figure 12.) Surprisingly,

    there is little differentiation in terms of company size—smallerfirms are just as likely to be looking into Big Data initiatives astheir corporate counterparts. (See Figure 13.)

    However, while there is a great deal of interest and initiativeto move data into analytics environments, respondents reportthey are not ready for Big Data analytics. At present, there arerelatively few respondents looking at specific solutions orproducts that will enable their users to analyze massive volumesof structured and unstructured data—more than 50TB. A totalof 14% say they either have solutions or will be implementingsuch solutions over the coming year. (See Figure 14.)

    A great deal of data growth comes from duplication of dataacross organizations. Respondents were asked how many copiesof the data in their production databases are sent out fornonproduction purposes (including development, testing,backup, mirroring, standby, and training). A majority, 59%,say they make three or more copies available. Sixteen percentsay more than five copies of their data sets are being distributedacross enterprises. (See Figure 15.) Respondents in organizationswith more than 1,000 employees are more likely to have thisnumber of data copies circulating—though the largestenterprises in the survey appear to have controls in place.(See Figure 16.)

    Respondents were also asked to provide the total amount of disk-resident data at their organizations—taking into account allclones, snapshots, replicas and backups. Thirteen percent say they now manage more than one petabyte of data, while 23% managedata in the hundreds of terabytes. Since the last survey wasconducted in 2011, the percentage of companies managing morethan 100TB has grown from 27% to 36%. The percentage of companies with more than a petabyte has kicked up from 9%to 13%. (See Figure 17.)

    Not surprisingly, the amount of data grows dramatically with organization size. Three-fifths of the largest enterprises inthe survey (with more than 10,000 employees) are managing datastores now in the hundreds of terabytes, versus one-fifth of thesmaller organizations. (See Figure 18.)

    EXPANDING DATA ENVIRONMENTS

    Fueling today’s rapid data growth—in many cases, exceeding 25% a year—is rising business demand at respondents’organizations. A multiplier adding to this growth is data duplication across organizations for various purposes. In most cases,data is duplicated three or more times.

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 7: Change in Amount of Data Managed

    Increased 1% to 10% 14%

    11% to 25% 34%

    26% to 50% 24%

    51% to 100% 10%

    >100% 6%

    >1,000% 1%

    No change 1%

    Decreased 0%

    Don't know/unsure 10%

    0 20 40 60 80 100

    Figure 8: Industries Experiencing >50% Annual Data Growth

    Utilities/telecommunications 43%

    Services/retail 22%

    IT services/solutions 20%

    Manufacturing 20%

    Healthcare 16%

    Financial services/insurance 10%

    Education 9%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 10: Looking at Big Data Solutions (>50 TB)?

    No plans 42%

    Under consideration 24%

    Yes, will be implementing solutions during 8% next 12 months

    Yes, solutions are already installed 6%

    Don't know/unsure 20%

    0 20 40 60 80 100

    Figure 11: Looking at Big Data Solutions (> 50TB)—By Industry

    Utilities/telecommunications 38%

    Manufacturing 27%

    Services/retail 27%

    Financial services/insurance 21%

    IT services/solutions 13%

    Education 7%

    Healthcare 6%

    0 20 40 60 80 100

    (Solutions already installed or will be implemented within 12 months)

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 12: Looking at Big Data Solutions (>50TB)—By Company Size

    1 to 1,000 employees 13% 1,001 to 10,000 employees 17%

    10,000+ employees 18%

    0 20 40 60 80 100

    (Solutions already installed or will be implemented within 12 months)

    Figure 13: Percent of “Active” Versus “Less Active” Data

    75% active data 11%

    Don't know/unsure 7%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 14: Percent of Data in Structured Relational Databases

    75% 31%

    0 20 40 60 80 100

    Figure 15: Number of Copies of Data Made Availablefor Non-Production Purposes

    None 4%

    1 to 2 copies 33%

    3 to 5 copies 43%

    6 to 10 copies 10%

    More than 10 copies 6%

    Don't know/unsure 4%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 16: Multiple Copies of Data Made Availablefor Non-Production Purposes—By Company Size

    1 to 1,000 employees 11%

    1,001 to 10,000 employees` 21%

    10,000+ employees 15%

    0 20 40 60 80 100

    (More than 5 copies of data)

    Figure 17: Total Amount of Data Managed

    2011 Now

    1PB 9% 13%

    1PB to 5PB – 5%

    5PB to 10PB – 3%

    >10PB – 5%

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 18: 100+ Terabytes of Data Managed—By Company Size

    1 to 1,000 employees 19%

    1,001 to 10,000 employees 33%

    10,000+ employees 60%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Data tends to be stored in respondents’ archive systems forsignificant lengths of time, either because of company policy orcompliance mandates. Forty percent say they keep data wellbeyond the standard timeframe, which is seven years. Twelvepercent of respondents, in fact, say they keep their data “forever.”(See Figure 19.)

    What are respondents’ primary reasons for holding on to datafor this length of time? A majority, 62%, indicate this is to meetfederal or state/provincial government compliance mandates.Close to half, 47%, state that they need to hang onto data as partof their corporate policy for potential litigation defense. (SeeFigure 20.) The motivations for long-term data storage varyby industry, the survey finds—79% of respondents in financialservices/insurance and 77% in the utilities and telecommunicationsector cite government regulations as their driving reasons, whilemanufacturers (83%) are compelled to retain data in the event of legal issues that might arise. (See Figure 21.)

    A majority of respondents, 61%, say they have increased theproportion of data kept online in the past five years (versusmoving to archived tape) to address the requirements of increasedinformation accessibility. Close to one-fourth of respondents say this increase has been “significant.” (See Figure 22.)

    “The data growth in my enterprise is driven by the need tostore data for extended periods, keeping non-production copiesof databases for development, testing, reporting, BI, codedeployment, security and integration between systems,” says onerespondent. “Strategies that are being considered are cloningrather than copying entire databases for non-production, dedupingon backups, keeping archived data on lower cost storage.”

    What are the main challenges of keeping data online andmore quickly accessible? Most respondents, 72%, say the primary challenge is the fact that maintaining data for extended periodsrequires more hardware resources. Close to half, 48%, say thatmanagement complexity increases, while 43% cite bandwidthissues. (See Figure 23.)

    LONG-TERM DATA STORAGE

    Another driver of the data explosion is the fact that it’s getting more difficult to dispose of data. Forty percent of respondentsretain data well beyond the seven-year legal requirement in order to meet compliance mandates as well as maintain data in theevent of litigation. More of this data is kept online for easy access, despite the additional resources and costs incurred.

    Figure 19: Length of Time Data is Stored

    Forever 12%

    >10 years 16%

    8 to 10 years 12%

    5 to 7 years 28%

    1 to 4 years 11%

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 20: Primary Reasons for Holding on to Datafor Maximum Length of Time

    Federal or state/provincial government 62% compliance mandates

    Corporate policy for potential litigation 47% defense

    Business purposes (e.g., track/analyze 39% customer history)

    Industry guidelines for information storage 24%

    Don't know/unsure 10% Other 2%

    0 20 40 60 80 100

    Figure 21: Primary Reasons for Holding on to Data for MaximumLength of Time—By Industry

    Gov’t mandates Legal Business Industry

    IT services/solutions 52% 45% 48% 19%

    Education 39% 36% 18% 18%

    Manufacturing 67% 83% 58% 42%

    Financial services/insurance 79% 42% 32% 16%

    Healthcare 71% 47% 24% 18% Utilities/telecom 77% 62% 46% 54%

    Services/retail 50% 56% 44% 12%

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 22: Increased Proportion of Data Kept Online in Past Five Years?

    Yes, significantly 24%

    Somewhat 37%

    No change 26%

    Decreased 1%

    Don't know/unsure 11%

    0 20 40 60 80 100(Total does not equal 100% due to rounding.)

    Figure 23: Main Challenges of Keeping Data Onlineand More Quickly Accessible

    Requires more hardware resources 72%

    Increased management complexity 48%

    Requires greater network bandwidth 43%

    More security challenges 38%

    Greater energy requirements (including 23% heating/cooling)

    Don't know/unsure 7%

    Other 1%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Respondents were asked to identify the one strategy they areundertaking to manage data storage growth today. For close tohalf, the primary response is to simply throw more disk at theproblem. Only about 15% say they have moved to a tiered-storageapproach, and even fewer, 7%, rely on database compression.Barely a handful, 5%, say they have a formal information lifecyclemanagement process in place, though this may deliver a cost-effective approach to managing and eventually retiring data,versus storing it forever on active disks. (See Figure 24.)

    Public cloud is not yet an option for most organizations, either.Only about one-fourth of respondents say their organizations’backup data is stored in a public cloud (storage resourcesmanaged by a third-party offsite service). (See Figure 25.)

    Factors influencing respondents’ primary approaches tomanaging storage growth include business drivers andunstructured data. Business requirements for data retentiontop the list, cited by 23% of respondents. In addition, thevariety or types of data managed follow at 20%. (See Figure 26.)

    Among those respondents using tiered storage as theirprimary data retention approach, the ability to reduce storagecosts was the leading factor in their decision, as indicated by 39%. About one-fifth are also interested in leveraging existinginvestments to manage their data lifecycle. (See Figure 27.)

    For which types of data do respondents think they could savethe most space via compression? A majority, 57%, see backup asthe most effective approach, while 48% turn to relational tabledata. (See Figure 28.)

    Automation plays a powerful role, the survey finds. Wouldrespondents’ companies benefit from the ability to create policiesbased on data usage statistics collected by the database toautomate data movement or compression and require little orno administrative intervention? A majority, 57%, say they wouldfind this capability useful. (See Figure 29.)

    Among respondents that do seek to leverage data usagestatistics, the most significant benefit is reduced administrativecosts related to their data environments, cited by 45%. Another44% cite the fact that it provides database administrators with alevel of control over their databases’ storage management, while

    43% also see that automation would make data movement/compression easier to manage. (See Figure 30.)

    Twenty-six percent of respondents are also considering usingHybrid Columnar Compression (HCC) to improve performanceand significantly reduce storage consumption. (See Figure 31.)

    Close to one-fourth of respondents, 23%, say a significant amountof their Large Object Data (LOB) stores (defined as exceeding one-quarter of their data) is managed in a database. (See Figure 32.)Among the three-quarters of respondents who store less than25% of their LOB data in databases, a majority, 52%, say this datais maintained with a storage area network. (See Figure 33.)

    While SAN adoption is fairly consistent across the company size ranges, larger organizations are more likely to embracenetwork-attached storage. (See Figure 34.)

    A sizable percentage of respondents’ IT budgets are spent onstorage, including hardware, software, services, and management.Sixty-three percent of respondents provided their estimates, andone out of seven report that they spend more than 25% of theirIT budgets on storage. One-third spend between 11% and 25%of their budgets, and another one-third spend 6% to 10% of theirIT budgets on storage. (See Figure 35.)

    Respondents’ storage budgets (including hardware, software,services, management) have also been strong over the past year.More than one-third, 34% report that their budgets haveincreased, while only 5% have seen cutbacks in this area. Thepercentage seeing increases is jumping, with 46% predictingbudget increases over the coming year. (See Figures 36 and 37.)

    Who in respondents’ organizations make decisions about storageallocation/acquisitions related to Oracle Database data? A majority,51%, say their database administrators are in charge. Forty-threepercent say they either have dedicated storage administrators orthat CIOs themselves are in charge. (See Figure 38.)

    Respondents also report working with a plethora of vendors tomanage storage hardware, software, and related services. Twenty-eight percent report they work with three or more vendors.Another 34% work with two storage vendors. Only 16% reporthaving a single vendor they do business with. (See Figure 39.)Having multiple vendors isn’t exclusively a “big company”practice either—the number of vendors is consistent acrosscompany size ranges in the survey. (See Figure 40.)

    A number of components comprise respondents’ storagearchitectures. Close to two-thirds, 64%, have a Fibre Channel

    STRATEGIES FOR MANAGING DATA GROWTH

    A large number of companies still attempt to manage data growth through hardware acquisition and provisioning, versus moreadvanced and efficient approaches such as tiered storage or data lifecycle management. A majority of enterprises still rely on tapefor backup and archiving. Most are now also seeking more automated approaches to better manage growing data volumes.

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 24: Primary Strategies for Managing Data Growth

    Add more disk storage 47%

    Implement tiered storage 15%

    Database level compression 7%

    Put limits on how much data users can store 6%

    Implement a formal information lifecycle 5% management process

    Data deduplication 4%

    Move storage to external cloud providers 3%

    Incorporate thin provisioning for dev/test/QA2%

    Invest in purpose-built storage appliances 2% and engineered systems

    File system compression 1%

    Adopt internal cloud storage 1%

    Don't know/unsure 5%

    Other 3%

    0 20 40 60 80 100

    storage area network. Half have network-attached storage orunified storage. Another 41% have direct-attached storage. Only 28%, however, have tiered storage with disk tiers, and 26% havetiered storage with disk and tape. (See Figure 41.)

    Two-thirds of respondents indicate that tape is still part of theirdata backup/archiving storage tiering strategy. (See Figure 42.)

    How do respondents manage user demands on accessibilityto archived data from tape? The largest number of respondents,

    39%, say they only use tape for deep archiving when there is noanticipated need for quick user access or other useful operationalpurpose—other than when data needs to be retained for legalreasons or historical analysis. Consequently, more than one-thirdreport that data is kept online for longer periods of time beforemoving it to tape. (See Figure 43.)

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 25: Percent of Backup Data is Stored in a Public Cloud

    None at this time 65%

    1% to 5% 13%

    6% to 10% 4%

    11% to 25% 4%

    26% to 50% 2%

    >50% 2%

    Don't know/unsure 9%

    0 20 40 60 80 100

    Figure 26: Factors Influencing Storage Growth Management

    Business requirements for data retention 23%

    The variety or type(s) of data managed 20%

    The types of applications generating/utilizing17% the data

    Meeting service level agreements related 15%to data access/performance

    The time it takes to deploy new storage 11%

    The decrease in specialized staff managing 8%storage

    The number of users accessing data 6%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 27: Drivers for Tiered Storage Decisions

    Reducing storage costs 39%

    Leverage existing investments 19%

    Compliance 13%

    More data accessible to users 11%

    Scale out storage 9%

    Scale up storage 8%

    0 20 40 60 80 100

    Figure 28: Where Compression Saves the Most Space

    Database backups and exports 57%

    Relational table data 48%

    Unstructured or file data (documents, 39% images, etc.)

    Database copies for development and 37% testing

    Relational index data 33%

    None 1%

    Don't know/unsure 10%

    0 20 40 60 80 100(Multiple responses permitted.)

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 29: Benefit from Ability to Create Data Usage Statistics?

    Yes 57%

    Don’t know/unsure 30%

    No 12%

    Other 1%

    Figure 30: Most Significant Benefits from Ability to CreateData Usage Statistics

    Reduces administrative costs related to 45% data management

    Provides DBAs with a level of control over 44%

    their databases storage management Automation would make data movement/ 43% compression easier to manage

    Frees up administrators for other activities 42%

    Improves performance by optimizing 37% placement of hot data vs. cold data

    Would allow us to implement capabilities 19% we had never before considered implementing

    Don't know/unsure 21%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 31: Considering Using Hybrid Columnar Compression (HCC)?

    Yes 26%

    Don’t know/unsure 32%

    No 42%

    Figure 32: Proportion of Large Object and File DataManaged in a Database

    50% in a database 15%

    Don't know/unsure 16%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 33: Where Large Object Data is Stored

    SAN storage 52%

    NAS storage 22%

    Shared file system 13%

    Local file system 10%

    HDFS (Hadoop) 1%

    Other 1%

    0 20 40 60 80 100

    (If less than 25% of LOB data is stored in the database)

    Figure 34: Where Large Object Data is Stored—By Company Size

    SAN NAS Shared file Local file Hadoop

    1 to 1,000 employees 51% 15% 17% 15% 2%

    1,001 to 10,000 employees 59% 25% 9% 3% 0%

    10,000+ employees 54% 31% 6% 6% 0%

    (If less than 25% of LOB data is stored in the database)

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 35: Percentage of IT Budget Spent on Storage

    50% 2%

    Don't know/unsure 37%

    0 20 40 60 80 100

    Figure 36: Changes in Storage Budgets Over Past Year

    Storage budget declined 5% Unchanged 17%

    Increased up to 5% 12%

    Increased 6% to 10% 16%

    Increased 11% to 25% 9%

    Increased more than 25% 7%

    Don't know/unsure 33%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 37: Changes in Storage Budgets Over Coming Year

    Storage budget will decline 4%

    No change 19%

    Increase up to 5% 19%

    Increase 6% to 10% 18%

    Increase 11% to 25% 4%

    Increase more than 25% 5%

    Don't know/unsure 31%

    0 20 40 60 80 100

    Figure 38: Oracle Database Decision-Makers

    Database administrators 51% Storage administrators 43%

    CIOs/IT executives 43%

    Mid-tier IT managers 36%

    Data center managers 17%

    Business unit managers 11%

    Don't know/unsure 7%

    Other 1%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 39: Number of Storage Vendors

    One 16%

    Two 34%

    Three 16%

    Four or more 12%

    Don't know/unsure 23%

    0 20 40 60 80 100

    Figure 40: Three or More Storage Vendors—By Company Size

    1 to 1,000 employees 25%

    1,001 to 10,000 employees 29% 10,000+ employees 28%

    0 20 40 60 80 100

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 41: Storage Architecture Components

    Fibre channel SAN 64%

    NAS/unified storage 50%

    Direct-attached storage 41%

    Tiered storage with disk tiers 28%

    Tiered storage with disk and tape 26%

    Flash/SSD 24%

    Database appliance 13%

    Internal cloud storage 12%

    External cloud storage 10%

    Don't know/unsure 13%

    Other 1%

    0 20 40 60 80 100(Multiple responses permitted.)

    Figure 42: Tape Part of Your Data Backup/ArchivingStorage Tiering Strategy?

    Yes 66%

    Don’t know/unsure 7%

    No 25%

    Under consideration 2%

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 43: How Tape Accessibility is Managed

    We only use tape fordeep archive 39%

    Data is kept online for longer periods of time before moving it to tape 35%

    We use LTO tape filesystem for faster accessto data stored on tape 16%

    Other 10%

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 44: Respondents’ Primary Job Titles

    Database administrator (DBA) 51%

    Director/manager of IS/IT or 14% computer-related function

    IT consultant 7%

    Analyst/systems analyst 5%

    Programmer/developer 4%

    Chief information officer/CTO/ 4% vice president of IT

    IT operations manager 3%

    Data architect 3%

    Systems administrator 2%

    Project manager 2%

    Other 4%

    0 20 40 60 80 100

    DEMOGRAPHICS

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    ACHIEVING ENTERPRISE DATA PERFORMANCE: 2013 IOUG Database Growth Surveywas produced by Unisphere Research and sponsored by Oracle. Unisphere Researthe market research unit of Unisphere Media, a division of Information Today, Inc., publishers ofDatabase Trends and Applicationsmagazine and the5 Minute BriefingnewslettersTo review abstracts of our past reports, visit www.dbta.com/About_Us#Unisphere. Unisphere Media, 630 Central Avenue, Murray Hill, New Providence, NJ 07974; 908-795

    Figure 45: Respondents’ Company Sizes

    1 to 100 employees 11% 101 to 500 employees 16%

    501 to 1,000 employees 9%

    1,001 to 5,000 employees 19%

    5,001 to 10,000 employees 13%

    >10,000 31%

    Decline to answer 2%

    0 20 40 60 80 100

    (Includes all locations, branches, and subsidiaries)

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    Figure 46: Respondents’ Primary Industries

    IT services/consulting/system integration 16%

    Education (all levels) 15%

    Utility/telecommunications/transportation 9%

    Financial services 8%

    Healthcare/medical 8%

    Manufacturing 8%

    Government (all levels) 7%

    Retail/distribution 6%

    Software/application development 5%

    High-tech manufacturing 5%

    Business service 3%

    Consumer services 2%

    Insurance 3%

    Other 6%

    0 20 40 60 80 100