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Achieving Predictive and Post-Analytics Success in a...
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Achieving Predictive and Post-Analytics Success
in a Collaborative Marketing Environment
Mike Downey – Snyder’s-LanceMark Kitzman – Farmer John
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2017 State of the Grocery IndustryMajor Disruption
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2017 State of the Grocery IndustryMajor Disruption
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How is Kroger responding to this Disruption? 2018 Strategic Plan for Growth
Private Brand
Growth
Digital ShoppingMassive
Revamp of Product
Assortment
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2017 State of the Grocery IndustryMajor Disruption
What are your Company’s Strategic Initiatives to keep your Products
Relevant to your Retailers, Stay in Distribution and Maintain Profitability?
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2018 State of the Grocery IndustryHow are CPG Manufacturers Responding?
Key CPG Strategic Initiatives
1. Focus on Trade Promotion Investments
• Utilize Promotion Data for Insights• Increase Incremental Revenue & Profit• Achieve Company & Retailer’s Financial goals
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Today’s Panel Discussion Two companies that made their
2018 Trade Promotion Investment a Key Strategic Initiative & Focus
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Today’s Panel
Mike Downey
VP of Strategic Planning & CommercializationSnyder’s-Lance
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Today’s Panel
Mark Kitzman
Manager of Business AnalyticsFarmer John Foods
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Questions for the Panel