Achieving agility, simplicity and value in the NSP industry
Transcript of Achieving agility, simplicity and value in the NSP industry
© 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
Achieving agility, simplicity and value in the NSP industry
Jerry EarleVice PresidentNSP – Americas
February 2005 2
Every process willbe digital, mobile,virtual and personal
February 2005 3
Many forces are re-shaping the media andnetwork provider landscape
New access technologies (Internet/ broadband)− Multiple devices (PC, iTV, phone, PDAs)− Centralized data controls to integrate multiple platforms− Available at home and in the officeReconfiguration of content formats & digitization− Conversion of all media types to digital formats (video, music, voice)− Potential for unbundling content (e.g., Album)− Dynamic reformatting of digital content to match platforms− Massive media storage and redundancy needs
Shifts in customer characteristics− Increased media use with simultaneous use of multiple media− Anytime, anywhere, any device− More detailed consumer data, enables personalization but requires
storage and management
Expansion of industry players− Extension of Telcos in video and Cable operators into voice− Emergence consumer generated video content (e.g., phone, PC)− All SPs position assets as content delivery networks
Sophistication of advertisers− Cross network promotions and more integrated communication− Finer target groups
Economic climate improves, but cautious− Recovery permits spending to decrease opex and increase revenues− IT as business enabler
Everything is
digital, mobile
andvirtual
February 2005 4
SoftwareHundreds of Firms
MediaSeveral Key Firms e.g.
Bertelsmann TimeWarnerWalt Disney CNN
Multi-media
Computers & ElectronicDevices Manufacturers
Several Dozen LargePlayers e.g.
Sony Matsushita Philips, Intel
Samsung,Palm
Network OperatorsDozens of Key Players
NetworkEquipment
ManufacturersA dozen Large Players
e.g. Nokia, Lucent, Cisco,Motorola, Ericsson
Entertainment& Content CreatorsHundreds of Firms e.g.
Disney/ABC, GE/NBC, NewsCorp Bloomberg, Dreamworks
Outsourcing ServiceProviders
Dozen of FirmsxSPs
Hundreds of players
Cable OperatorsFew large Firms e.g.
BSkyB, Comcast
High-tech Service firms
Content AggregatorsFew large Firms e.g.IMG, RealNetworks,
Yahoo, AOL
Telecommunications, Information Technology and Content ServicesMarkets converging, creating the NSP market
February 2005 5
NSP industry segments
Serviceproviders
Media & entertainment
Network equipment providers
NSP value prop
• Integrated Service Management (ISM)• Service Delivery Platform (SDP)• Digital Media Platform (DMP)• Mobility and Subscriber Management• New business models• Joint go to market
Focused solutions
Open standards IP networks
Accelerate time to market for innovative services
Reduction of COGS
Shorten time-to-market for new services
Digital Content creation
Enablement of new channels
• Advanced Open Telecom Platform (AOTP)• Supply chain integration• Joint go to market
• Digital Media Platform (DMP)• Digital media storage• Integrated Service Management (ISM)• Infrastructure support for new
business models
February 2005 6
IDC’s View on NSP telecom
• Dealing with moderate IT growth (through 2008)• Targeting finer-grained segments for growth• Convergence, consolidation around high-value solutions
− …and solution-enabling platforms
• Aggressive attack on cost structures• Dynamic IT* as a foundation in the enterprise
− …based on SOA, Web-based standards (including Web services), virtualization, standard components, and end-to-end awareness from metal to business process
• Consolidation in the U.S. telecommunications industry will continue− The green light is on at FCC− Strategic deals are across networks
• Triple play will become a grand slam in consumer market− Integrating wireless is next step for telcos and cablecos− True integration of the delivery platform is key
• VoIP will go mainstream, change the market in 2005− More enterprises, globally, focus on strategic convergence − Consumer market goes from “announcements and trials” to lots of offerings from incumbent carriers
*Source: Hinge Technologies for the Dynamic Enterprise, May 2004, IDC#31371
Source: IDC Dec 2004
February 2005 7
10,056
4,705
2003 2004 2005 2006 2007 2008
VOIP DSL Subs (000)
VOIP Cable ModemSubs (000)
IDC Consumer VOIP Market ForecastVOIP Over Broadband via Terminal Adaptor
Source: IDC 2004-2008 Consumer VOIP Service Forecast and Analysis
Source IDC December 2004
February 2005 8
Mobile Content Market Poised for Dramatic Growth
Source: Merriman Curhan Ford & Co. December 2004
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The future will be simpler
• We envision a world where businesses and individuals tap into information and services -whenever they want and wherever their day takes them
• A world where these services are personal, rich with content, and adapt to human ambition
• A world where network, service and content providers are highly adaptive, and able to anticipate and meet the needs of their customers
Ubiquitous services
Personalized content
Radical Simplicity
February 2005 10
Network & service provider industry
Network
Operations
Enabling Technologies
Services
2002-2004 2004-2006 2006-2008
Business priority evolution
Serv
ice
offe
ring
evol
utio
n
Business and enablement services (NGOSS)
Service enablement
platform
Adaptive managed infrastructure
Flexible NSP multi-service platforms
Internet
Virtual Servers
Virtual StorageVirtual
Network
Virtual Application
Content management / rich media
Mobility / universal availability
Federation environment
An evolutionary journey
Services/Revenue
Virtualization (network, services)
Rationalize/Consolidate
February 2005 11
Reduce network equipment provider COGS and service provider TCO by providing flexible and scalable carrier grade platforms and new integrated network elements
Evolve and integrate existing OSS and BSS systems to enable complete service life cycle management
Expand service delivery platform capabilities to enable service providers to create, deploy and manage a highly dynamic portfolio of new services with their partners
Expand integrated environment for delivery of digital media services, from digital content management to content delivery and consumption across a variety of access methods and devices
HP NSP focuses its value creation along critical Industry building blocks
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Platforms & Infrastructure•Carrier grade servers, Storage, mobile & consumer devices•In-Network Software-signaling, subscriber dbases, service control, gateways•Standard protocol and messaging support (IMS, SIP, Parlay, etc.)
HP NSP Solutions Overview
Open, standards based interfaces and Services Oriented ArchitecturesModular components integrated to meet unique requirements
•Service Delivery Platform•IP based Services, Mobile Applications•Best of Breed Partner Integration
Service Enablement
•Digital Media Platform•Content Management & Distribution•Best of Breed Partner Integration•Partner Bazaar
Rich Content Integration
Operational & Business Support Systems
•Integrated Service Management•Billing•Revenue Assurance, Fraud Mgmt, CRM•Best of Breed Partner Integration
February 2005 13
HP as an Adaptive Enterprise partner for Network & Service Providers
• Intellectual property, best-in-class partnerships and capability to deliver end-to-end solutions
• IT competence integrated with deep understanding of the NSP business
• Expertise enabling new and existing players in the converged content and service providers market
• Proven success with market-leading customers
More than$8B business
Over 800 sales reps,over 500 pre-sales consultants,
over 3000 consultants,over 1000 R&D engineers,
over 500 support specialists
February 2005 14
NSP leadershipproof points & customers
• More than 170 telecom operators and communications companies rely on theHP OpenView TeMIP solutions suite
• Nearly 60 telecom operators and more than 140 million subscribers depend onthe HP Fraud Management System
• 4,000 OpenCall signaling platforms deployed worldwide; own 70% of Signaling Protocol Software market
• Over 100 million people and 35 operators on 5 continents depend on the OpenCall mission critical Home Location Register
• HP supports 90% of the North American CDMA e911 deployments
February 2005 15
HP… a diversified industry leaderacross global technology markets
by Business Segmentby Customer Segmentby Region
Ranked #11 on Fortune 500 with $80B annual run rate
Americas$4.3
EMEA$28.5
AP$8.0
Japan$3.1
U.S.$29.2 Enterprise
$36.0SMB$21.0
Consumer$16.1
$21.2
$22.6$15.4
$12.3$1.9
EnterpriseSystems
HP Services
PersonalSystems
Imaging& Printing
HP FinancialServices
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Where do we go from here?• It’s no longer about “mobility”• It’s a services game
• Content is the key – software is the great enabler!!• Segmentation is the strategy• Customer knowledge is the enabler • Superior customer experience is the goal
• IP is the foundation• IT is making it happen
• Ubiquitous services• Personalized content• Radical simplicity
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Summary• HP has the intellectual property, best-in-class partnerships and decades
of experience in the heart of service provider networks needed to build the bridge between telephony and content
• HP’s unique understanding of the consumer and SMB experience, and its broad capabilities in the enterprise market are of tremendous value to service providers seeking to bring new services to market
• HP enables NEPs to significantly reduce COGs and to focus on developing next generation content rich services that help service providers drive new revenues
• HP is empowering new and existing players in the converged market to collaborate and capitalize on new opportunities
• HP has deep relationships with the world’s largest and most complex carriers, equipment providers and media companies that demonstrate its long standing commitment to this key industry