Achieving a four star site and an excellent mobile experience
-
Upload
matt-johnson -
Category
Government & Nonprofit
-
view
122 -
download
0
Transcript of Achieving a four star site and an excellent mobile experience
![Page 1: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/1.jpg)
![Page 2: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/2.jpg)
![Page 3: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/3.jpg)
Our Better Connected results
![Page 4: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/4.jpg)
![Page 5: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/5.jpg)
![Page 6: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/6.jpg)
![Page 7: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/7.jpg)
![Page 8: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/8.jpg)
What did we do?
• Followed example from Liverpool Council
Removed loads of pages that weren’t looked at Shortened and simplified the pages (cut the
waffle and council speak) Focussed on Top Tasks - based on data from:
• Google analytics and SOCITM exit survey• Contact centre call volumes
![Page 9: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/9.jpg)
• Angry birds“We need an app!!”
![Page 10: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/10.jpg)
![Page 11: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/11.jpg)
RESPONSIVE WEB DESIGN
![Page 12: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/12.jpg)
![Page 13: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/13.jpg)
![Page 14: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/14.jpg)
![Page 15: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/15.jpg)
![Page 16: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/16.jpg)
So… we went responsive(not an app!)
• Saved money - no app development
• No ongoing costs
• No submissions to various app stores
• Device independent
• Update once
• Whole site can be accessed from mobile
![Page 17: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/17.jpg)
![Page 18: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/18.jpg)
![Page 19: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/19.jpg)
![Page 20: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/20.jpg)
![Page 21: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/21.jpg)
![Page 22: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/22.jpg)
Mobile usage: sandwell.gov.uk
Year Desktop Mobile
2009 99 % 1 %
2010 96 % 4 %
2011 91 % 9 %
2012 78 % 22 %
2013 64 % 36 %
5,700 % increase in 5 years
![Page 23: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/23.jpg)
![Page 24: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/24.jpg)
March 2014 …
43 % mobile visits
• 30 % Smartphone
• 13 % Tablet
All data from Google Analytics – sandwell.gov.uk
![Page 25: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/25.jpg)
![Page 26: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/26.jpg)
![Page 27: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/27.jpg)
Now all the boring stuff is out of the way
It’s time to play >>>
![Page 28: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/28.jpg)
![Page 29: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/29.jpg)
![Page 30: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/30.jpg)
![Page 31: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/31.jpg)
![Page 32: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/32.jpg)
![Page 33: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/33.jpg)
![Page 34: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/34.jpg)
![Page 35: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/35.jpg)
![Page 36: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/36.jpg)
![Page 37: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/37.jpg)
![Page 38: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/38.jpg)
![Page 39: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/39.jpg)
![Page 40: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/40.jpg)
![Page 41: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/41.jpg)
![Page 42: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/42.jpg)
![Page 43: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/43.jpg)
![Page 44: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/44.jpg)
![Page 45: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/45.jpg)
![Page 46: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/46.jpg)
![Page 47: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/47.jpg)
![Page 48: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/48.jpg)
![Page 49: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/49.jpg)
![Page 50: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/50.jpg)
![Page 51: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/51.jpg)
![Page 52: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/52.jpg)
![Page 53: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/53.jpg)
![Page 54: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/54.jpg)
![Page 55: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/55.jpg)
![Page 56: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/56.jpg)
![Page 57: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/57.jpg)
![Page 58: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/58.jpg)
![Page 59: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/59.jpg)
So…
• More people are using mobile devices than 5 years ago for web browsing
• People prefer desktop computers for more complicated stuff
• Mobile users are more ‘social’ (in the online world)
![Page 60: Achieving a four star site and an excellent mobile experience](https://reader033.fdocuments.us/reader033/viewer/2022052602/559b6ad01a28ab1d188b46a0/html5/thumbnails/60.jpg)
Any questions?