Tata Consultancy Services (TCS) delivers solutions that help organizations navigate the path to successful Digital Transformation. Through deep industry expertise, modular, customizable solutions that meet real needs, and an “experience certainty” commitment, TCS helps communications service providers stay ahead of customers’ needs and drive down costs.

Sources: 1. Results achieved by TCS customers, 2. Aberdeen, 2013, 3. Accenture, 4. J. Fleming & J. Asplund, 5. Conversion Rate Experts, 6. Forrester Research 2014 7. B2BOnline,8. B2B Technology Marketing Community on LinkedIn, 9. Computer Weekly, 10. Scribe Software,11. Web Marketing 123.

www.tcs.com

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120,000,000 call records analyzed per day1

uptake of upsell recommendations1

27%

12% rise in web self service6

more revenue4

Engaged customersgenerated1.7times

Sales forecast accuracy increased2

12% 10%

increase in overall margins due to customer centricity3

Customer Intelligence & Insights for Communications helps CSPs: • Improve the customer experience

based on 360-degree view of customer

• Drive monetization of network data and services

• Lower operational costs

Digital Commerce for Communications helps CSPs:

• Connect, communicate and collaborate with their customers,

partners and suppliers• Drive customer satisfaction and

retention by providing the products and services customer want, when and where they want them

• Drive operational e�ciencies and lower costs across the

commerce cycle

Achievable Digital TransformationAchievable Digital Transformation

30%said their organizations couldn’t automate marketing due to poor data collection infrastructure7

To solve your digital transformation challenges with traditional solutions, you have two—equally problematic—choices.

One group of vendors provides generic technology platforms that have to be customized and integrated with other technologies to address the speci�c

digital transformation challenges you face. This approach is costly and takes time.

The second set of suppliers provides point products aimed at solving isolated issues, such as web analytics or cross-channel management.

This approach requires integration with various technology platforms and other point solutions to solve problems posed by digital transformation.

Non-IntegratedPoint Solutions

Big, Generic Technology Platforms

Traditional Solutions

1.

2.

Integration between marketing applications tops selection criteria for of marketers853% of companies don’t know which

channel generates the most revenue1133%

ONLY

of marketing data is fully automated with CRM data10

18%60%cross-channel integration needs improvement9

Modular architecture with industry-speci�c modules running on a

common data and ecommerce platform.

Generic technology platforms or

non-integrated point solutions.

50%500%

conversionrate increase

can uppro�ts

5

for Communication Service Providers (CSPs)

TCSSolutions

TraditionalSolutions

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