ACFS update: Resource mobilisationBSF requires Continued priority focus from Secretary with...
Transcript of ACFS update: Resource mobilisationBSF requires Continued priority focus from Secretary with...
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ACFS update: Resource mobilisation
Geneva, 26th May 2010
IT/ACFS-5/10/Inf.3
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Positioning
This presentation has been prepared to complement document IT/ACFS-
5/10/3. It provides a detailed progress update on resource mobilization,
relating growth to each of the priority prospect categories identified in the
‘Strategic Plan’.
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Strong foundation established
Top of Tier pace setting investments secured
Detailed operative planning & implementation of Strategic Plan
Prospect database – active tracking, recording & classification of key
prospects
Tiering structure developed and well received
Training provided for Secretariat & other Leadership
Preparation of core materials complete – mainstreaming Treaty message
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Strong foundation established
Extensive prospect engagement & cultivation
Preparation of tailored materials
Recruitment of key leadership
Significant partnerships being explored
Healthy working relationship established with the Trust
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Notable Success
Spain - $2.2 million - First Tier I investment secured
Italy - $1.1 million – First Tier II investment secured
$10 million by UNDP (To be discussed later today, Appendix 1, Doc 5. Para. 15, Doc. 4)
Actively engaging 100+ prospects from the three main investor groups
Value of Top 29 CP priority prospects - $ 29.94 million+ (per annum)
*Figures relate to Top of Tier investments
# of prospects Tier Cumulative value Total
5 I $13 million
14 II $12.18 million
8 III $2.76 million $27.94 million
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Reminder of ‘Strategic Plan’ objectives
Tier Annual investment level
Tier I Up to $2.6 million
Tier II Up to $870,000
Tier III Up to $345,000
Year 2010 (15 months) 2011 2012 2013 2014
Cumulative $10m
($13.4 committed)
$27m $50m $80m $116m
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Keeping sights high
Confidence in the Treaty’s ability to mobilize resources at the highest levels.
The Treaty must:
Be ready to partner with investor prospects in addition to CP’s for
greater impact
Influence policy decisions at the highest political levels
Be ready to partner rapidly to create Resource Mobilisation synergies
Addressing strategic scalable opportunities will:
Significantly increase the Funds capacity for impact
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The Cultivation Process
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Treaty Cultivation
BriefEngage Ask Close
There are Treaty prospects at every stage of this process
Our role is moving them from left to right with pace
This is achieved through:
• Personal meetings
• Tailored materials
• Clear communications
• Peer influence
• News of other investments
• Strategic fits with national plans
• Other
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400 individual records
Key priority prospects identified
• Top 28 Contracting Parties (each with individual strategies devised)
• Top 50+ Private Sector donors (each with key direct contact made)
• Top 14 International Foundations (each with comprehensive research & early
engagement)
Prospect tracking
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Research - tracking chart (Sample)
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Italy
Investor recognition plan
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Spain
$2.2
mill
ion
Italy
$1.2
mill
ion
UN
DP
$10 m
illio
n
Tie
r II
June $
870k+
Tie
r II
I July
$345k
Tie
r I
Sept. $
2.6
mill
ion
Clear roadmap emerging
Tie
r II
Aug.
$870k
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On track
Fund on-track relative to the Strategic Plan. $10 million by December 2010 is achievable
but significant work essential to deliver this goal. ‘Our work has already uncovered far
more opportunities than the Treaty has capacity to manage’.
BSF requires
Continued priority focus from Secretary with appropriate resourcing
Priority actions
Securing additional Top of Tier CP investments
Intensify political level, pace and depth of discussions with prospects
Increased urgency needed among prospects
Recruit, train and manage new Task Force leaders & Goodwill Ambassadors
(increased media presence)
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The 1 billion hungry project
http://www.youtube.com/watch?v=0l57fmIup9Q&feat
ure=player_embedded
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CCS efficiency principles
Moving forward CCS suggests a number of actions to streamline efforts and maximize
Resources Mobilized.
• Increased high level direct contact with Contracting Party decision makers
• Encouraging investments directly to the BSF
• Creating a sense of urgency among prospects
• Promoting multi year investments (3 – 5 years)
• Intensify communications & media effort to prioritize mainstreamed message
• Prompt high impact launch of next call for proposals
• Recruit additional Leadership
• Staffing / resourcing – Plan indicated a P3 & P5
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Actions requested of Ad-hoc Committee
• Secure meetings for Secretariat or CCS with appropriate Minister in your
country
• Active role in keeping the Treaty high on the policy & political agenda at
regional level
• Regular engagement with the Secretariat and CCS on BSF strategies
• Actively explore investment opportunities with Secretariat & CCS
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Closing
• Financial resources at the level sought by the Fund are available
• Treaty has been successful with CP’s where engagement has been
forthcoming at a high political level
• Continued focus at the highest levels is the number one priority moving
forward
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Contact details
Charlie Michaud - [email protected]
Harvey Duthie - [email protected]
www.ccsfundraising.com