ACER INCORPORATION

ACER INCORPORATIONTHE RAMPAGING DRAGONCONTENTS INDUSTRY OVERVIEW

BRIEF INTRODUCTION

COURSE CORRELATION WITH THE CASE

PRE-LIU AND POST-LIU PERIOD

STRATEGICAL AND CULTURAL DIFFERENCE

CURRENT SITUATION 2011-12

125436INDUSTRY OVERVIEWCOURSE CORRELATION CRUX OF THE CASEBRIEF OVERVIEWMULTITECH MISSIONTAIWANESE CULTUREBACKGROUND & HISTORY 1976 1986

Building The Foundation

1987 1995

Establish A Leading Brand And Go GlobalPhase 2Phase 1PHASE - 11978Begin JVs for expanding sales in central and southern Taiwan.Targeted niche neighbors marketsExpansion Abroad-Asia, Middle East and Latin America.1981Number of new products introducedMicro-Professor: The first main stream commercial product producedSALES, NET INCOME, EMPLOYESS TURNOVERPHASE 1. CONT. 1983Begin to manufacture IBM compatible PCs under OEM1984Sevenfold increase in sales reached to $51 million1984Going to capture the European market

1986PHASE 1. CONT.INITIAL PUBLIC OFFERINGS (IPOs)PHASE - 219871989PHASE 2.. CONT.19901992PHASE 2.. CONT.Diagram of RBUs & SBUs1992PHASE 2.. CONT.REVENUE BY PRODUCTSREVENUE BY BUSINESS21FINANCIAL OVERLOOK MUHAMMAD FAROOQ AFTER 1992PHASE 2.. CONT.CLIENT SERVER MODEL1993THE FAST-FOOD BUSINESS CONCEPT1993STAN SHIH SMILING CURVE

ACER AMERICA & THE ASPIRE1992AAC FINANCIALS 1990-94BIRTH OF ASPIRE1994STRATEGICAL DIFFERNECESCULTURAL DIFFERENCESQUESTIONSS.W.O.T ANALYSISPOTERS FIVE FORCES MODELACERS GLOBAL expension STRATEGY

ACERS transnational STRATEGYRECOMMENDATIONSINTEGRATED NETWORK FITS

CONCLUSIONUPDATE IN 1995-AFTER ASPIRE

42CURRENT SITUATION 2010-11ACER RANKING IN 2007ORGANIZATIONAL STRUCTURE

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