Acer Corporate Introduction January 2014. ACER CONFIDENTIAL Vision & Mission.
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Transcript of Acer Corporate Introduction January 2014. ACER CONFIDENTIAL Vision & Mission.
New Vision: Build Your Own Cloud (BYOC™)Acer PCs can be seamlessly integrated for accessing data anytime, anywhere - through BYOC™*. It enables users to build their own cloud on their devices, such as music, photos and other types of clouds.
These self-built clouds, based on an Acer Open Platform, are reliable, more secure, easy to use and provide users convenient access to their information and content anytime, anywhere.
* Acer BYOC available on Acer PCs with Windows and Android.
Approach
BYOC sets a new milestone for Acer to transform from a hardware company into a "hardware + software + services" player as we prepare to embrace new opportunities in the era of cloud technology.
Acer believes in "Modern Day Exploration," the idea that technology is meaningful to people for the new experiences it enables in their lives. This belief underpins all of the decisions we make as a company.
Our Belief(Why we do it)
Our Core Values(How we do it)
Curious We are driven by the innate desire to explore. Our role is to ignite and enable this desire within our end users
Progressive We believe in a world where access to the latest technology is available to all
Human We focus holistically on the experiences people have with our products and company
Brand is how we Align Functions Within and Outside our OrganizationBrand is more than just how we talk.
BRAND
PR ADVERTISING RETAIL SERVICE
SOFTWARE DESIGN
HARDWARE DESIGN
End-user experience
Brand is how we create a more
powerful end-user experience.
Stan ShihChairman
Stan Shih, Acer’s co-founder, returned as Chairman in November 2013.
A social entrepreneur all his life, Shih serves as the chairman of Stan’s Foundation and iD SoftCapital Group. In social and public services, he is the chairman of National Culture and Arts Foundation in Taiwan.
Jason Chen became Acer Corporate President and CEO in January 2014 to take the important role of leading Acer through a corporate transformation.
Named one of the “People to Watch in Asia in 2014” by The Wall Street Journal.
Jason ChenCorporate President & CEO
- Preliminary consolidated revenues†: US$12.03B
- 8,000 employees- 95,000 retail stores in 70
countries- No. 4* Total PC & No. 3*
notebook worldwide- No. 2* Total PC & No. 2*
notebook in EMEA- Total PC* shipment: 33,573k- Established in 1976 with
US$25,000 in capital and 11 employees
*IDC 2012, †FY2013 preliminary results
Acer Facts
Corporate Social Responsibility
As a global citizen with core values of humanity and progressiveness, creating a sustainable operation and contributing positively to society is a central concern for Acer.
We design environmentally friendly products through a responsible supply chain in collaboration with suppliers.
Acer is Going Green at Every Step
Optimal use of raw materials- Aspire S7 Ultrabook uses 94% less raw material
than conventional unibody designs.
Energy-conserving products- Aspire S7-392 Ultrabook consumes 82% less
power than is mandated by the ENERGY STAR® 5.2 specification.
High manufacturing standards- Our first-tier suppliers are requested to adopt a
more aggressive approach toward reducing greenhouse gasses (GHG).
- Aspire P3 Ultrabook uses solderless thermal modules in the manufacturing process saving more than half a million KW of power per year (based on 600,000 units).
Listening to consumers and moving their technology experience forward through attention to detail and superior engineering.
Gorilla Glass construction
Dual Torque hinge
The Acer Approach to Product: Progressive Design
First 8” Windows 8
tablet
Ezel hinge Twin Air Cooling
Notebook for touch
Notebookwith touch
Ultrabook redefined Ultrabookwith touch
Desktop in one hand One-hand Tablet
From Devices to Experiences
Acer is the only OEM that offers the touch feature across all consumer categories of products from high-end to mainstream
Iconia W4 Iconia A1 Iconia B1 Liquid S1
Aspire R7
Aspire S7 Aspire S3 Aspire P3
Aspire V5 Aspire V7 14” Aspire V7 15”
Aspire Z3 Aspire 7600U
Tablets &
Smartphones
Notebooks&
Ultrabooks
Desktop All-In-One
Liquid S2
Design Innovation: Aspire R7 Notebook
“We'll go on record saying that this is one of the smoothest, most controlled hinges we've ever encountered -- not just on slider convertibles, but on desktops, too.” Engadget
“… an impressive and unique piece of hardware.” The Verge
“It takes a lot of effort to come out with unique form-factors these days, but Acer has nailed it with the new Acer Aspire R7.” ChipChick
“Its all-round performance makes it one of the best Windows 8 laptops ...” The Straits Times, Singapore
“Screen Gem. The ingenious swivel screen makes this computer a true multitasker.”O, The Oprah Magazine
Innovative Design: Aspire S7 Ultrabook
“Acer Aspire S7-191 is Stylish and Sleek”CNN
“It's the current
pinnacle of the ultrabook
trend…” PCMag
“BEST WINDOWS LAPTOP”“… the Aspire S7 is how a Windows 8 laptop should be built. It’s got a gorgeous design, it’s powerful, it's only 2.87 pounds, and it’s useful; it’s the best ultrabook we’ve tested so far.” The Verge
“This has been my favorite Windows
laptop to date.” Gizmodo
“In all, the modifications Acer made to the Aspire S7-392 make it the best Ultrabook yet.” LAPTOP
Magazine
“This is certainly a laptop that stands out
from the crowd. Excellent. 4 Stars”
CNET
“It's a win for Acer…”engadget
“If anything is going to convince
an Apple user to abandon the
MacBook Air, this is it” Yahoo!
Product Leadership: C720/C720P Chromebooks“The Best Products of 2013 – The Acer C7 Chromebook delivers in spades. It's faster, better, and lasts longer than other Chromebooks on the market.” PC Mag.com
“Google owes Acer a pat on the back” Maximum PC
“Stand out among its peers”Slashgear
“Acer has quickly become a name synonymous with Chromebooks. Their sleek styling and incredible price points only serve to compliment the simplicity of Chrome OS” Android Community
“The fashion conscious may want to take note of Acer’s newest Chromebook … C720P” GigaOm
- Consolidated revenues: US$12.03 billion
- Operating loss: US$379.7 million
Preliminary 2013 Financial Results
By Region
US$2.97B
By Product
US$2.97B
Notes: a) IT Products include PCGO and Smartphone BG
b) Asia Pacific excluding Greater China (Taiwan, HK and Mainland China), EMEA (Europe, Middle East and Africa)
c) Others include server, projector, smartphone, tablets and IA products
Q3 2013 IT Revenue Breakdown
39%
25%
19%
17%
EMEA Pan America Asia Pacific G. China
61%16%
10%6%
7%
Notebook Desktop Display Tablet Others
Source: IDC Q2 2013
EMEA
No. 3 Total PCsNo. 3 Notebook
W. Europe
No. 4 Total PCsNo. 3 Notebook
GREATER CHINA
ChinaNo. 4 Total PCs No. 4 Notebook
TaiwanNo. 2 Total PCs No. 2 Notebook
ASIA PACIFIC exc. Japan
No. 4 Total PCsNo. 5 Notebook
WORLDWIDE
No. 4 Total PCs / No. 4 Notebook / No. 3 Total Consumer PC / No. 4 Consumer Notebook
Global Rankings Q3 2013
PAN AMERICAUSA
No. 6 Total PCs No. 8 Notebook
Latin America
No. 6 Total PCs No. 4 Notebook
Key Milestones 2009-2012
Apr. 2009 Jan. 2010 Nov. 2010 Feb. 2011Apr. 2011 Sep. 2011
Timeline Series notebooks launched, balancing light weight with battery life.
Timeline notebooks introduced,free of PVC and BFR material.
Presented the Iconia, a dual-screen tablet.
International scale Supercomputing contract on Taiwan’s National Center of Computing.
New logo introduced complements strategic and conveys the brand philosophy.
Launched the Iconia tablets.
Launched the first Ultrabook, the Aspire S3.
Apr. 2012
Launched AcerCloud which enables instant access to all files on all devices.
Key Milestones 2012-2013
Jul. 2012 Oct. 2012 Jan. 2013 May 2013Mar. 2013
Launched the world’s thinnest and lightest Ultrabook with iconic design – Aspire S7, anda full line of Windows 8 consumer devices with Touch input,
Supplied computing products to run the information system at the London2012 Olympic Games.
Extended AcerCloud to top 3 operating systems for easier file sharing on multiple computing devices.
Launched B6/V6 series commercial monitors made with post-consumer recycled plastic.
Held 5th annual Corporate Social Responsibility Forum to promote sustainable management.
Defined “Touch &Type” experience with Aspire R7 featuring the revolutionary Ezel™ hinge.
Apr. 2012
Sep. 2013
Unveiled the first smartphone with 4K recording, the Liquid S2.
Editor’s ChoicePC MagIconia W700 tabletT232HL touch monitor
Best of the Year 2013 C7 ChromebookAspire S7 UltrabookB296CL monitor
Design and Engineering Award – CES InnovationsAspire S7-392 Ultrabook Aspire R7 notebook
Red DotAspire R7 notebookOrbe cloud storageT2 touch monitor
Best of Computex – Laptop MagIconia W3 tablet
Computex Green ICTB6 monitor
Global Efficiency MedalV246HL monitor in IndiaV196HQL monitor in USA
Computex Design & InnovationAspire R7 notebookAspire S7 UltrabookT2 touch monitorH6 monitorOrbe cloud storage
Taiwan Excellence Aspire S7-392 UltrabookAspire R7 notebook
Awards
New Goals
- Continually develop our ability to create more value for customers
- Increase shipments of tablets, Ultrabooks, touch notebooks and smartphones around the world
- Better operating income
- Gradually increase proportion of revenue contribution by commercial products
Transformation Plan
– Reshape the corporate culture
– Solidify the existing ICT business to enhance competitiveness and stabilize our market share
– Develop new business opportunities