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ACEM REPORTThe Motorcycle Industry in Europe

1ACEM REPORTThe Motorcycle Industry in Europe

Association des Constructeurs Europens de Motocycles

ACEM REPORT The Motorcycle Industry in Europe

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Table of Content ACEM IN BRIEF..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................5The ACEM MembersThe ACEM Members......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................5

ManufacturersManufacturers..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................5National AssociationsNational Associations..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................5

Foreword by Hendrik von Kuenheim ..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................6 Introduction by Jacques Compagne, ACEM Secretary General .............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................7

Who we are ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................8Our Mission ....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................9The Industry philosophy: responsible commitment..................................................................................................................................................................................9The Industry philosophy: responsible commitment..................................................................................................................................................................................9

The Motorcycle Industrys Policy Agenda ..........................................................................................................................................................................................................................................................................................................................................................................................................................................................13New type-approval Regulation for L-category vehicles..................................................................................................................................................................................................................................................................................................................................................................................13

MOBILITY ..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................17The Quality of our Lives Relies on Mobility......................................................................................................................................................................................................................................................................................................................................................................................................18More Powered Two-Wheelers would ease congestion ................................................................................................................................................................................................................................................................................................................................................20Urban Mobility................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................21Leisure, Tourism and Sport............................................................................................................................................................................................................................................................................................................................................................................................................................................................................24

ROAD SAFETY..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................26The Industry Strategy ..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................26Improving the Knowledge............................................................................................................................................................................................................................................................................................................................................................................................................................................................................26The Vehicle ..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................28

Advanced Braking Systems................................................................................................................................................................................................................................................................................................................................................................................................................................28Lighting and conspicuity ........................................................................................................................................................................................................................................................................................................................................................................................................................................30ITS..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................30Tampering.....................................................................................................................................................................................................................................................31Tampering.....................................................................................................................................................................................................................................................31

Licensing ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................3131Guidelines on Motorcycle equipment ........................................................................................................................................................................................................................................................................................................................................................................................................................3333The Infrastructure ...........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................33

3ENVIRONMENT ....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................35Regulated Pollutantsegulated Pollutantsegulated Pollutants.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................35ACEM proactive proposalsACEM proactive proposalsACEM proactive proposalsACEM proactive proposals ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................36Motorcycle emissions.................................................................................................................................................................................................................................................36Motorcycle emissions.................................................................................................................................................................................................................................................36CO2..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................38On-board Diagnostics................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................38Noise ...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................39Periodic Inspection..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................39

ECONOMY AND COMPETITION .....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................41The PTW Sector at a Glance .........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................41Internal Market ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................43The increasing Competition in the PTW sectorThe increasing Competition in the PTW sector...........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................43Main Market Trends ...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................4444The manufacturing of motorcyclesThe manufacturing of motorcycles......................................................................................................................................................................................................................................................................................................................................................................................................................................4646Employment ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................48The downstream activity..........................................................................................................................................................................................................................................50The downstream activity..........................................................................................................................................................................................................................................50The downstream activity..........................................................................................................................................................................................................................................50The upstream activities : a tentative estimationThe upstream activities : a tentative estimation................................................................................................................................................................................................................................................................................................................................................................................52The Europe PTW : an overviewThe Europe PTW : an overview..........................................................................................................................................................................................................................................................................................................................................................................................................................................................53Internal market and competitionInternal market and competition ..............................................................................................................................................................................................................................................................................................................................................................................................................................................54International Trade : A Strategic PriorityInternational Trade : A Strategic Priority ..................................................................................................................................................................................................................................................................................................................................................................................................................55

HOW DOES ACEM WORK?..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................58ACEM Organisational Chart: ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................58The Activity of ACEMs Committees ..........................................................................................................................................................................................................................................................................................................................................................................................................................................................59

A presentation by ACEMs Coordinating Committee ChairmanA presentation by ACEMs Coordinating Committee Chairman............................................................................................................................................................................................................................................................................................................59Market and Transport Policy CommitteeMarket and Transport Policy Committee................................................................................................................................................................................................................................................................................................................................................................................................................60Road Safety CommitteeRoad Safety Committee ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................61Environment CommitteeEnvironment Committee....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................62Electric Vehicle CommitteeElectric Vehicle Committee ..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................62Legal Affairs CommitteeLegal Affairs Committee........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................63

ACEM Secretariat ..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................64

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5 ACEM means Association des Constructeurs Europens de Motocycles. ACEM represents the Motorcycle Industry in Europe and, as such, is one of many ACEM means Association des Constructeurs Europens de Motocycles. ACEM represents the Motorcycle Industry in Europe and, as such, is one of many ACEM means Association des Constructeurs Europens de Motocycles. ACEM represents the Motorcycle Industry in Europe and, as such, is one of many ACEM means Association des Constructeurs Europens de Motocycles. ACEM represents the Motorcycle Industry in Europe and, as such, is one of many interest groups that contribute to an informed decision-making process in the EU.interest groups that contribute to an informed decision-making process in the EU.

ACEM has thirty members, out of which 13 are manufacturers and 17 national PTW industry associations in Europe. ACEM has thirty members, out of which 13 are manufacturers and 17 national PTW industry associations in Europe. ACEM, based in Brussels, was established in 1994 from the merger of COLIMO (Comit de Liaison de lIndustrie du Motocycle) established in 1962 and ACEM, based in Brussels, was established in 1994 from the merger of COLIMO (Comit de Liaison de lIndustrie du Motocycle) established in 1962 and

composed of eight national associations, and ACEM founded in 1990 by the eight main European companies in the field.composed of eight national associations, and ACEM founded in 1990 by the eight main European companies in the field.composed of eight national associations, and ACEM founded in 1990 by the eight main European companies in the field. ACEM provides clear and factual information concerning the European powered two-wheeler industry and fosters the understanding of the sectors ACEM provides clear and factual information concerning the European powered two-wheeler industry and fosters the understanding of the sectors ACEM provides clear and factual information concerning the European powered two-wheeler industry and fosters the understanding of the sectors

importance, its complexity and its contributions to society.importance, its complexity and its contributions to society.

ACEM IN BRIEF

The ACEM Members

Manufacturers BMW Motorrad Bombardier Recreational Productsdier Recreational Products Ducati Harley Davidson Honda Kawasaki KTMKTMK Peugeot Piaggio Suzuki YamahaYamahaY TTriumphriumph Victory Motorcyclesictory Motorcyclesictory Motorcycles

National Associations AIA, Automotive Industry Association (Czech Republic) AIMID, Association of Irish Motorcycle Importers & Distributors AMVIR, Association of Motor Vehicle Importers-Representatives (Greece) ANCMA-Confindustria, Associazione Nazionale Ciclo Motociclo Accessori (Italy) ANESDOR, Asociacion Nacional de Empresas del Sector de dos Ruedas (Spain) Arge2Rad, Association of PTW Manufacturers and Importers (Austria) C.S.I.A.M., Chambre Syndicale des Importateurs dAutomobiles et de Motocycles (France) e Syndicale des Importateurs dAutomobiles et de Motocycles (France) CSNM, Chambre Syndicale Nationale du Motocycle (France) EQUAL, European Quadricycle League FEBIAC, Automobile and cycle industry association (Belgium) FF, Fachverband der Fahrzeugindustrie sterreichs (Austria) IVM e.V, Industrie-Verband Motorrad (Germany) MCIA, Motorcycle Industry Association (UK) McRF, Moped & Motorcykelbranschens Riksfrbund (Sweden) MOTED, Motorcycle Industry Association (Turkey)MOTED, Motorcycle Industry Association (Turkey)MO PZPM, Polski Zwizek Przemysu Motoryzacyjnego (Poland) RAI, Association Nederlandse Vereniging De Rijwiel en Automobielindustrie (The Netherlands)ssociation Nederlandse Vereniging De Rijwiel en Automobielindustrie (The Netherlands)

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Foreword by Hendrik von Kuenheim, ACEM President

Innovating our mobility paradigm

The impact of the crisis on our sector has been severe. Over the period 2007-2011 the whole European market shrunk by more than one third wiping out some historic brands. The market situation is presently still depressed, and whilst

we need to remain positive there is no real tangible sign of recovery.we need to remain positive there is no real tangible sign of recovery.

In these conditions, better regulation such as ensuring a reliable and favourable In these conditions, better regulation such as ensuring a reliable and favourable regulatory framework, based on overall assessment of economic and social impact, are of utmost importance, in particular for smaller industries. A new EU type-approval framework for our sector is currently under discussion in Brussels I can only stress again the absolute need for the industry to have a stable, predictable and especially a feasible regulatory environment to underpin our long-term investment strategies.

The role of Powered Two-Wheelers has recently been emphasised in the White Paper on Transport published by the European Commission, which stresses the use of smaller, lighter and more specialised road passenger vehicles must be encouraged for urban mobility and commuting.

This industry has a long tradition in providing mobility solutions answering this policy objective ACEM manufacturers in particular have shown their ability to innovate, with motorcycles, scooters, tricycles and quadricycles ability to innovate, with motorcycles, scooters, tricycles and quadricycles which have brought a new mobility paradigm to our streets.which have brought a new mobility paradigm to our streets.

Studies confirm the self-evident benefits of the participation of such vehicles Studies confirm the self-evident benefits of the participation of such vehicles in a multimodal transport system, in terms of increased, more efficient in a multimodal transport system, in terms of increased, more efficient mobility they allow shorter travelling times, reduce congestion and space mobility they allow shorter travelling times, reduce congestion and space occupation, overall lessening the impact on the environment and the occupation, overall lessening the impact on the environment and the infrastructure.infrastructure.

Looking ahead to 2020 and beyond, the European strategy on clean and Looking ahead to 2020 and beyond, the European strategy on clean and Looking ahead to 2020 and beyond, the European strategy on clean and energy efficient vehicles also clearly includes ACEM members amongst the energy efficient vehicles also clearly includes ACEM members amongst the energy efficient vehicles also clearly includes ACEM members amongst the solution providers, in particular in urban mobility. The CARS21 interim report solution providers, in particular in urban mobility. The CARS21 interim report solution providers, in particular in urban mobility. The CARS21 interim report puts a strong emphasis on electromobility, calling for the further development puts a strong emphasis on electromobility, calling for the further development puts a strong emphasis on electromobility, calling for the further development of vehicle technology, recharching standards and infrastructure, from a niche of vehicle technology, recharching standards and infrastructure, from a niche of vehicle technology, recharching standards and infrastructure, from a niche into a segment of the market. This requires investment but just as importantly into a segment of the market. This requires investment but just as importantly into a segment of the market. This requires investment but just as importantly or perhaps more importantly, building consumer confidence. or perhaps more importantly, building consumer confidence.

Electromobility is becoming a reality in some segments of our production, Electromobility is becoming a reality in some segments of our production, Electromobility is becoming a reality in some segments of our production, due to the specialised use and light weight of our products, with vehicles due to the specialised use and light weight of our products, with vehicles already on the market, others close to market introduction and more in the already on the market, others close to market introduction and more in the pipeline. Whilst the light vehicle electric segment is still small, it has been pipeline. Whilst the light vehicle electric segment is still small, it has been doubling year on year, and is forecast to reach 50,000 units sold yearly in the doubling year on year, and is forecast to reach 50,000 units sold yearly in the EU in 2020. However, strong political support is necessary to further develop EU in 2020. However, strong political support is necessary to further develop this reality allowing the demand of these innovative products to meet the this reality allowing the demand of these innovative products to meet the offer.

A main priority for PTW manufacturers remains the further improvement of A main priority for PTW manufacturers remains the further improvement of energy efficiency in order to contribute to emission reduction objectives. energy efficiency in order to contribute to emission reduction objectives. I believe it is therefore our shared interest to support the growth of this I believe it is therefore our shared interest to support the growth of this transport mode, and would argue this will also prove beneficial to the wider transport mode, and would argue this will also prove beneficial to the wider automotive sector, as it will contribute to ease congestion and increase quality automotive sector, as it will contribute to ease congestion and increase quality of life especially in urban environments.of life especially in urban environments.

The year 2012 will be challenging in light of the uncertain development of The year 2012 will be challenging in light of the uncertain development of the economies in major markets around the world and in particular in Europe, the economies in major markets around the world and in particular in Europe, where it is extremely important that confidence in the Euro zone be restored. where it is extremely important that confidence in the Euro zone be restored. The European Motorcycle Industry strives to maintain its leadership in safety The European Motorcycle Industry strives to maintain its leadership in safety and environmental technologies, thereby contributing to sustainable growth and environmental technologies, thereby contributing to sustainable growth and environmental technologies, thereby contributing to sustainable growth

in Europe and abroad.in Europe and abroad.

Hendrik von KuenheimPRESIDENT of ACEM and

CEO of BMW Motorrad

7Putting the Motorcycle Industry on the map

Ever since it was founded in 1994, ACEM has been contributing to enriching the policy debate been contributing to enriching the policy debate at European level on issues of interest to the at European level on issues of interest to the motorcycle sector. Over the years, as a reflection motorcycle sector. Over the years, as a reflection

of a very dynamic industry able to develop innovative and exciting solutions of a very dynamic industry able to develop innovative and exciting solutions of a very dynamic industry able to develop innovative and exciting solutions for urban mobility and leisure, ACEM has grown in terms of membership, with for urban mobility and leisure, ACEM has grown in terms of membership, with the active presence of all main manufacturers of L category vehicles (mopeds, the active presence of all main manufacturers of L category vehicles (mopeds, motorcycles, tricycles, quadricycles) and a network of National associationsmotorcycles, tricycles, quadricycles) and a network of National associations

As a result, ACEM has also become more active in new fields, bringing forward As a result, ACEM has also become more active in new fields, bringing forward the views of the Motorcycle Industry on important issues ranging from purely the views of the Motorcycle Industry on important issues ranging from purely technical dossiers such as type-approval to more societal topics such as technical dossiers such as type-approval to more societal topics such as mobility, safety, environment. It has also broadened its activities in economic mobility, safety, environment. It has also broadened its activities in economic areas, developing market analysis tools and contributing to consultations areas, developing market analysis tools and contributing to consultations carried out by the EU within trade negotiations with other regions of the carried out by the EU within trade negotiations with other regions of the

world. Finally, it has been increasingly contributing to conveying the vision world. Finally, it has been increasingly contributing to conveying the vision of this industry, in the field of individual passenger transport and logistics, of this industry, in the field of individual passenger transport and logistics, by taking part to initiatives such as CARS21, European research projects and by taking part to initiatives such as CARS21, European research projects and debates about innovation and the future of transport.debates about innovation and the future of transport.

In these difficult economic times, the role of ACEM as an interface between the In these difficult economic times, the role of ACEM as an interface between the In these difficult economic times, the role of ACEM as an interface between the motorcycle sector, officials and policy makers takes an even more fundamental motorcycle sector, officials and policy makers takes an even more fundamental motorcycle sector, officials and policy makers takes an even more fundamental dimension, in order to inform about the specificities of this industry and dimension, in order to inform about the specificities of this industry and dimension, in order to inform about the specificities of this industry and the wide range of specialised vehicles it produces, our contribution to the the wide range of specialised vehicles it produces, our contribution to the the wide range of specialised vehicles it produces, our contribution to the the wide range of specialised vehicles it produces, our contribution to the economy and employment in the EU, and the opportunities which need to economy and employment in the EU, and the opportunities which need to economy and employment in the EU, and the opportunities which need to be seized, in the interest of the sector and society as a whole.

This second edition of the ACEM Report wishes to provide an insight into This second edition of the ACEM Report wishes to provide an insight into the Motorcycle Industry and an overview of what this industry stands for- the Motorcycle Industry and an overview of what this industry stands for- responsible commitment to more sustainable mobility, today and in the responsible commitment to more sustainable mobility, today and in the future.

Jacques CompagneSECRETARY GENERAL of ACEM

Introduction by Jacques Compagne, ACEM Secretary General

ACEM REPORT The Motorcycle Industry in Europe

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ACEM, the Motorcycle Industry in Europe, is the professional body ACEM, the Motorcycle Industry in Europe, is the professional body representing the interests and combined skills of 13 Powered Two-representing the interests and combined skills of 13 Powered Two-Wheelers manufacturers, and 17 national associations out of 13 Wheelers manufacturers, and 17 national associations out of 13 European countries. ACEM directly represents a total of 25 Powered European countries. ACEM directly represents a total of 25 Powered Two-Wheeler brands. Two-Wheeler brands.

In Europe over 150.000 jobs depend on the Powered Two-Wheeler In Europe over 150.000 jobs depend on the Powered Two-Wheeler industry. The aggregated turnover of the sector (manufacturing, plus industry. The aggregated turnover of the sector (manufacturing, plus upstream and downstream activities) amounted to Euro 34 billion in upstream and downstream activities) amounted to Euro 34 billion in 2008. Manufacturers alone account for Euro 7 billion. The members 2008. Manufacturers alone account for Euro 7 billion. The members of ACEM are responsible for 90% of the production and up to 80% of of ACEM are responsible for 90% of the production and up to 80% of the European Powered Two-Wheeler market which culminated at 2.7 the European Powered Two-Wheeler market which culminated at 2.7 million units in 2007.

The variety of products offered by ACEM manufacturers are represented by the large amount of styles and segments such as moped, scooter, street, naked, super-sport, touring, supermoto and off-road bikes.

ACEM was created in 1994 by the merger of two Associations of manufacturers of Powered Two-Wheelers, namely COLIMO (Comit de Liaison de lIndustrie du Motocycle) established in 1962 and composed of eight national associations; and ACEM (Association des Constructeurs Europens de Motocycles) founded in 1990 by the eight main European companies in the field.

Upon its creation, the manufacturers of motorcycles in Europe decided to maintain the name ACEM as a sign of continuity of their presence to maintain the name ACEM as a sign of continuity of their presence in Brussels, whose legal identity is Groupement Europen dIntert in Brussels, whose legal identity is Groupement Europen dIntert Economique according to European law.Economique according to European law.

The scope of ACEM has expanded together with the growing The scope of ACEM has expanded together with the growing competences of the European Union and related activities within competences of the European Union and related activities within Member States. ACEM covers issues and technical requirements in policy Member States. ACEM covers issues and technical requirements in policy

fields such as environment, road safety, trade, taxation and transport fields such as environment, road safety, trade, taxation and transport fields such as environment, road safety, trade, taxation and transport seeking a broad view of the complex economic, social, political, and seeking a broad view of the complex economic, social, political, and seeking a broad view of the complex economic, social, political, and legal issues surrounding European integration that all together represent legal issues surrounding European integration that all together represent legal issues surrounding European integration that all together represent challenges and opportunities for the Motorcycle Industry.challenges and opportunities for the Motorcycle Industry.

Who we are

Victory Motorcycles is ACEMs 13th manufacturer

During the General Assembly held in Oxford on 25 March, ACEM welcomed Victory Motorcycles as the 13th manufacturer in the association. Victory Motorcycles is based in Minnesota, United States. It began production in 1998. Its parent company, Polaris Industries, created the firm enriching its line-up of light vehicles. Victory products are American-style motorcycles with V-twin engines and touring, sport-touring, and cruiser configurations.

In addition to motorcycles, Polaris Inc is a manufacturer of off-road vehicles (Quadricycles and All Terrain Vehicles, Side-by-Side Vehicles and Snowmobiles). Polaris markets its products around the world. Polaris annual revenue in 2010 was approximately 2 Billion US Dollars (1.5 B Euros), with approximately 12% of total sales is from EU.

Victory sells motorcycles in North America, Europe, and other global markets with a substantial, growing subsidiary and distributor network for sales and service in Europe.

Victory Motorcycles has been selling whole vehicle type-approved motorcycles in the EU market since calendar year 2009. The Model Year 2012 line-up includes 14 EU models covered by four type approvals.

9The process of market globalisation, the effects of a serious world The process of market globalisation, the effects of a serious world economic crisis and the entry into force of the Lisbon Treaty all have economic crisis and the entry into force of the Lisbon Treaty all have consequences on the lives of European citizens and businesses. Industry consequences on the lives of European citizens and businesses. Industry responsibility now extends not only to the needs of the market, but also responsibility now extends not only to the needs of the market, but also to its employees, the environment and society as a whole. The principle to its employees, the environment and society as a whole. The principle of sustainable development is synonymous with this philosophy. It is of sustainable development is synonymous with this philosophy. It is based on the fundamental belief that this generation should not live at based on the fundamental belief that this generation should not live at the expense of the next.the expense of the next.

The Motorcycle Industry in Europe is committed to applying the The Motorcycle Industry in Europe is committed to applying the The Motorcycle Industry in Europe is committed to applying the principles of sustainability as a key part of the effort to develop its market principles of sustainability as a key part of the effort to develop its market principles of sustainability as a key part of the effort to develop its market and value. Manufacturers wish to contribute to the development of a and value. Manufacturers wish to contribute to the development of a and value. Manufacturers wish to contribute to the development of a vision for the future of transportation, and to meet the expectations vision for the future of transportation, and to meet the expectations vision for the future of transportation, and to meet the expectations placed on the Powered Two-Wheeler sector. Creating and safeguarding placed on the Powered Two-Wheeler sector. Creating and safeguarding placed on the Powered Two-Wheeler sector. Creating and safeguarding

jobs through innovative and problem-solving expertise are just as jobs through innovative and problem-solving expertise are just as important as the commitment to the environment, society and open important as the commitment to the environment, society and open dialogue. This long-term, value-oriented philosophy is exemplified dialogue. This long-term, value-oriented philosophy is exemplified by the ACEM missions, positions and initiatives and every member of by the ACEM missions, positions and initiatives and every member of ACEM is called upon to implement these objectives in its own sphere ACEM is called upon to implement these objectives in its own sphere of activity. In this respect, ACEM members put forward their views on of activity. In this respect, ACEM members put forward their views on policies having an impact on the Motorcycle Industry and work towards policies having an impact on the Motorcycle Industry and work towards developing a constructive dialogue with officials and decision-makers. developing a constructive dialogue with officials and decision-makers.

The Motorcycle Industry in Europe will continue to bring its contribution, The Motorcycle Industry in Europe will continue to bring its contribution, shaping the future and searching for solutions to tomorrows transport shaping the future and searching for solutions to tomorrows transport challenges, while setting an example of long term commitment to challenges, while setting an example of long term commitment to corporate and social responsibility.

The Industry philosophy : responsible commitment

Our Mission

TTo develop products as socially responsible solutions to new mobility and sustainability challenges,o develop products as socially responsible solutions to new mobility and sustainability challenges,o develop products as socially responsible solutions to new mobility and sustainability challenges,o develop products as socially responsible solutions to new mobility and sustainability challenges,To develop products as socially responsible solutions to new mobility and sustainability challenges,TTo develop products as socially responsible solutions to new mobility and sustainability challenges,T

to support European Road Safety Action Programmes,o support European Road Safety Action Programmes,

to minimize the environmental impact of our products and processes,o minimize the environmental impact of our products and processes,

tto establish a strong competitive and profitable industry in Europe.o establish a strong competitive and profitable industry in Europe.o establish a strong competitive and profitable industry in Europe.

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AIMID

BrandsAssociations

The Motorcycle Industry in Europe

ACEM Members

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The Motorcycle Industrys Policy Agenda

Type-approval, or homologation, is the test any vehicle needs to successfully Type-approval, or homologation, is the test any vehicle needs to successfully pass to be deemed allowed on public roads.pass to be deemed allowed on public roads.

In October 2010 the European Commission published its proposal concerning In October 2010 the European Commission published its proposal concerning the Regulation on the approval and market surveillance of two- or three-wheel the Regulation on the approval and market surveillance of two- or three-wheel vehicles and quadricycles. Previous provisions regulating L-category emissions vehicles and quadricycles. Previous provisions regulating L-category emissions and safety requirements dated back to 2002. This document is a good basis for and safety requirements dated back to 2002. This document is a good basis for the legislative process, but ACEM believes that much remains to be done to the legislative process, but ACEM believes that much remains to be done to enable a smooth transition to a solid and feasible policy framework.enable a smooth transition to a solid and feasible policy framework.

It must be stated beforehand that one of the most important and welcome It must be stated beforehand that one of the most important and welcome It must be stated beforehand that one of the most important and welcome outcomes of this Regulation will be the creation of a level playing field, as outcomes of this Regulation will be the creation of a level playing field, as outcomes of this Regulation will be the creation of a level playing field, as the provisions related to market surveillance and many technical aspects will the provisions related to market surveillance and many technical aspects will the provisions related to market surveillance and many technical aspects will result in ensuring the conditions for a healthy and fair competition within the result in ensuring the conditions for a healthy and fair competition within the result in ensuring the conditions for a healthy and fair competition within the motorcycle sector, provided that action means are deployed at national level in motorcycle sector, provided that action means are deployed at national level in motorcycle sector, provided that action means are deployed at national level in a coordinated way. ACEM appreciates also that some of the industry proposals a coordinated way. ACEM appreciates also that some of the industry proposals a coordinated way. ACEM appreciates also that some of the industry proposals have been incorporated in the EC proposal; mandatory Automatic Headlamp have been incorporated in the EC proposal; mandatory Automatic Headlamp have been incorporated in the EC proposal; mandatory Automatic Headlamp On, adopted by ACEM Members since 2003, is one of them. It is perceived as On, adopted by ACEM Members since 2003, is one of them. It is perceived as On, adopted by ACEM Members since 2003, is one of them. It is perceived as

recognition of the quality of our proposals and the responsible attitude of ACEM recognition of the quality of our proposals and the responsible attitude of ACEM manufacturers regarding their societal obligations.

COM 2010/542, as the industrys proposal is now known, is highly technical COM 2010/542, as the industrys proposal is now known, is highly technical presenting a series of provisions in the fields of categorisation, simplification, presenting a series of provisions in the fields of categorisation, simplification, environment, safety and market surveillance. All of them will have an impact on environment, safety and market surveillance. All of them will have an impact on the production planning and cost of the products. Every effort must be made to the production planning and cost of the products. Every effort must be made to ensure that the framework is comprehensive in its scope, coherent with current ensure that the framework is comprehensive in its scope, coherent with current production and commitments, allowing sufficient lead-time for manufacturers, production and commitments, allowing sufficient lead-time for manufacturers, component suppliers and administrations to adapt to the many changes component suppliers and administrations to adapt to the many changes proposed. Furthermore, any careful evaluation must take into consideration the proposed. Furthermore, any careful evaluation must take into consideration the current economic context.

This regulation falls during a critical time for the motorcycle industry. Only an This regulation falls during a critical time for the motorcycle industry. Only an unbiased understanding of the time frame required by the industry to develop unbiased understanding of the time frame required by the industry to develop a new product from the concept research phase to the actual launch on the a new product from the concept research phase to the actual launch on the market will avoid an unnecessary increase of costs while ensuring employment market will avoid an unnecessary increase of costs while ensuring employment and the competitiveness of the sector in Europe.

What are Powered Two-Wheelers? ThetermPoweredTwo-Wheeler(PTW)coversawiderangeofvehiclesfrommopeds,scootersandothersmallcapacitymotorcycles,ideal

for urban journeys, to large capacity custom, sports and touring models. PTWarenotlimitedtosingletrackmotorisedvehicles.ChangesinuserbehaviourandeconomicfactorshaveleadtothedevelopmentofnewthreeandfourwheeledvehicleconceptswhichincreasedthePTWfamily.

PoweredTwo-WheelersfallundertheL-categorylegaldefinition,whichalsoincludestricycles,minicarsandlightcommercialquadricycles. These vehicles, since the early eighties, have experienced tremendous technical and design improvements. PTW manufacturers havedevelopedandmarketedsafer,moreaffordable,moreeconomicaltorunandmorecomfortableproducts.RidingaPTWhasalsobecomeeasier and today the range of available models can satisfy the most varied user needs.

The new Type-Approval Regulation for L-category vehicles

* Plenary vote in the European Parliament is expected to be held by in spring 2012.* Plenary vote in the European Parliament is expected to be held by in spring 2012.* Plenary vote in the European Parliament is expected to be held by in spring 2012.

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On December 5th 2011 the European Parliaments Committee on the Internal 2011 the European Parliaments Committee on the Internal Market and Consumer Protection (IMCO) voted on its report on the European Market and Consumer Protection (IMCO) voted on its report on the European Commission proposal. The IMCO Committee reviewed the introduction date Commission proposal. The IMCO Committee reviewed the introduction date of the first measures, without however reaching a complete streamlining of the of the first measures, without however reaching a complete streamlining of the complex set of new prescriptions foreseen for the type-approval of L-category complex set of new prescriptions foreseen for the type-approval of L-category vehicles.

Acknowledging an unprecedentedly difficult market environment for the Acknowledging an unprecedentedly difficult market environment for the motorcycle industry, the vote of the IMCO Committee took into account the motorcycle industry, the vote of the IMCO Committee took into account the demands of the industry for feasible lead-time before introducing new type-demands of the industry for feasible lead-time before introducing new type-approval requirements for L-category vehicles.approval requirements for L-category vehicles.

ACEM has been calling for a rationalization of the EC proposed timetable of ACEM has been calling for a rationalization of the EC proposed timetable of the regulation made complex due to the creation of new vehicle categories the regulation made complex due to the creation of new vehicle categories and a multitude of different prescriptions unevenly scattered over a nine years and a multitude of different prescriptions unevenly scattered over a nine years period. The amendments voted by the IMCO Committee make an attempt at streamlining the calendar, without however reaching necessary rationalization.

The IMCO Committee also voted to delete one emission reduction step for The IMCO Committee also voted to delete one emission reduction step for The IMCO Committee also voted to delete one emission reduction step for The IMCO Committee also voted to delete one emission reduction step for all categories of vehicles except mopeds, however tightening the reduction all categories of vehicles except mopeds, however tightening the reduction all categories of vehicles except mopeds, however tightening the reduction process and making ABS mandatory on all motorcycles as from 2016.process and making ABS mandatory on all motorcycles as from 2016.process and making ABS mandatory on all motorcycles as from 2016.

On this point, ACEM deplores the outcome of the vote in IMCO, which would On this point, ACEM deplores the outcome of the vote in IMCO, which would On this point, ACEM deplores the outcome of the vote in IMCO, which would translate into a heavier burden due to the added costs of more stringent translate into a heavier burden due to the added costs of more stringent translate into a heavier burden due to the added costs of more stringent environmental and safety measures. This applies in particular to light motorcycles environmental and safety measures. This applies in particular to light motorcycles environmental and safety measures. This applies in particular to light motorcycles and scooters of the 125cc class (L3-A1), which form the core of the EU ailing and scooters of the 125cc class (L3-A1), which form the core of the EU ailing and scooters of the 125cc class (L3-A1), which form the core of the EU ailing market and provide urban mobility and social cohesion benefits to citizens, as market and provide urban mobility and social cohesion benefits to citizens, as market and provide urban mobility and social cohesion benefits to citizens, as recognised by the IMCO report itself. For this category of motorcycles, ACEM recognised by the IMCO report itself. For this category of motorcycles, ACEM recognised by the IMCO report itself. For this category of motorcycles, ACEM regrets that safe advanced braking systems alternatives to ABS such as Combined regrets that safe advanced braking systems alternatives to ABS such as Combined regrets that safe advanced braking systems alternatives to ABS such as Combined Braking Systems have been scrapped from the available safety measures, Braking Systems have been scrapped from the available safety measures, Braking Systems have been scrapped from the available safety measures, effectively wiping out years of investments in research and development.effectively wiping out years of investments in research and development.

Furthermore, IMCO voted against amendments supporting international Furthermore, IMCO voted against amendments supporting international harmonisation in terms of the durability test procedure, which brings harmonisation in terms of the durability test procedure, which brings unnecessary duplications of tests and costs to industry and, in the end for the unnecessary duplications of tests and costs to industry and, in the end for the consumer, without any measurable environmental benefit.consumer, without any measurable environmental benefit.

The point of view of Mr Wim van de Camp MEP, Rapporteur on COM 542/2010 AccordingtoMrWimvandeCamp,EPRapporteuronthis regulation, IMCOhassought to take intoaccount thecurrentdifficultbusiness

environmentforthewholesectorandtheneedtosupportjobsinEurope:Wewanttoensuresufficienttimeisavailablefor the development of the technical details accompanying this main text. Manufacturers need lead-time to apply the ambitiousrequirementsofthiscomplexregulation.Followingthevotethattookplace,andinourdiscussionswithCounciland Commission, it will be our priority to verify the calendar so as to ensure streamlining of the prescriptions is compatible withindustrialprocesses.Finally,especiallyinlightofthecurrenteconomicdifficulties,beforetakingafinalpositionIMCOwillrunastudyontheeconomicimpactoftheenvironmentalandsafetygoalsweproposed.

* The final vote of the European Parliament is expected to be held in spring 2012.* The final vote of the European Parliament is expected to be held in spring 2012.* The final vote of the European Parliament is expected to be held in spring 2012.

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Committed to improve safety and reduce emissions according to a realistic and progressive roadmap, ACEM members continue to underline to need for a feasible timeline, taking into account the diversityofL-categoryvehicles,theirdifferentusagepurposesandcosts.

ACEM is a participant in CARS21.

As part of the European Commissions modern industrial policy, the CARS 21 (Competitive Automotive Regulatory System for the 21st century) process, which was initially launched in 2005, aims to make recommendations for the short-, medium-, and long-term public policy and regulatory framework of the European automotive industry. This framework enhances global competitiveness and employment, while sustaining further progress in safety and environmental performance at a price affordable to the consumer.

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The European Commission adopted a comprehensive Roadmap to a The European Commission adopted a comprehensive Roadmap to a single European Transport Area which aims at achieving a competitive single European Transport Area which aims at achieving a competitive and resource efficient transport system and increasing mobility, removing and resource efficient transport system and increasing mobility, removing major barriers in key areas and fuelling growth and employment by 2050. major barriers in key areas and fuelling growth and employment by 2050. major barriers in key areas and fuelling growth and employment by 2050. At the same time, the proposal wants to dramatically reduce Europes At the same time, the proposal wants to dramatically reduce Europes At the same time, the proposal wants to dramatically reduce Europes dependence on imported oil and cut carbon emissions in transport by dependence on imported oil and cut carbon emissions in transport by dependence on imported oil and cut carbon emissions in transport by 60% by 2050. 60% by 2050.

The choices we make today will determine the shape of transport in 2050, The choices we make today will determine the shape of transport in 2050, said Siim Kallas, the European commissioner for transport, as he launched said Siim Kallas, the European commissioner for transport, as he launched the Commissions white paper for transport on 28 March in Brussels. the Commissions white paper for transport on 28 March in Brussels. Curbing mobility is not an option, nor is business as usual, he added.Curbing mobility is not an option, nor is business as usual, he added.

The long-awaited paper the course of European Union transport policy The long-awaited paper the course of European Union transport policy for the next decade, aiming to pave the way to a greener transport for the next decade, aiming to pave the way to a greener transport network that is no longer dependent on fossil fuels, as well as pulling network that is no longer dependent on fossil fuels, as well as pulling down the remaining barriers to a single market in transport. down the remaining barriers to a single market in transport.

Key goals (see panel) include halving the use of conventional-oil-Key goals (see panel) include halving the use of conventional-oil-powered cars by 2030 in urban areas and phasing them out entirely in powered cars by 2030 in urban areas and phasing them out entirely in city centres by 2050. Another goal is that all passenger journeys between city centres by 2050. Another goal is that all passenger journeys between 200 and 1,000 kilometres should be made by rail, rather than by air. These 200 and 1,000 kilometres should be made by rail, rather than by air. These 200 and 1,000 kilometres should be made by rail, rather than by air. These aims are part of a wider strategy to reduce greenhouse-gas emissions aims are part of a wider strategy to reduce greenhouse-gas emissions aims are part of a wider strategy to reduce greenhouse-gas emissions from transport by 60% by 2050, compared to 1990 levels. from transport by 60% by 2050, compared to 1990 levels. from transport by 60% by 2050, compared to 1990 levels.

The Commissions strategy encourages the use of smaller, lighter and The Commissions strategy encourages the use of smaller, lighter and The Commissions strategy encourages the use of smaller, lighter and more specialised road passenger vehicles leading to a substantial more specialised road passenger vehicles leading to a substantial more specialised road passenger vehicles leading to a substantial contribution in reducing the carbon intensity of urban transport while contribution in reducing the carbon intensity of urban transport while contribution in reducing the carbon intensity of urban transport while providing a test bed for new technologies and opportunity for early providing a test bed for new technologies and opportunity for early providing a test bed for new technologies and opportunity for early market deployment.market deployment.

With this White Paper the European Commission follows the steps With this White Paper the European Commission follows the steps indicated by the European Council decision adopted in May 2010 which indicated by the European Council decision adopted in May 2010 which set the foundations of a decarbonised road transport based on clean set the foundations of a decarbonised road transport based on clean and energy-efficient vehicles. The ultimate objective of this Council and energy-efficient vehicles. The ultimate objective of this Council and energy-efficient vehicles. The ultimate objective of this Council Decision was to boost the competitiveness of the European automotive Decision was to boost the competitiveness of the European automotive Decision was to boost the competitiveness of the European automotive industry and included two- and three-wheelers and quadricycles, given industry and included two- and three-wheelers and quadricycles, given industry and included two- and three-wheelers and quadricycles, given their increasing role in urban mobility.

Ourmobilityparadigmischanging.

MOBILITY

Goals of the Commission

- Halve the use of conventional-oil-powered cars in urban transport by 2030 and phase them out entirely in cities by 2050.

- By 2050 the majority of passenger journeys between 200km and 1.000km should be made by rail.

- Reduce road-accident fatalities to almost zero by 2050.

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As regards to urban transport, the White Paper also proposes the gradual As regards to urban transport, the White Paper also proposes the gradual phasing out of conventionally-fuelled transportation, arguing that cities phasing out of conventionally-fuelled transportation, arguing that cities suffer most from congestion, poor air quality and noise exposure and suffer most from congestion, poor air quality and noise exposure and that urban transport is responsible for about a quarter of COthat urban transport is responsible for about a quarter of CO2 emissions from transport, and 69% of road accidents occur in cities.from transport, and 69% of road accidents occur in cities.

According to many stakeholders including ACEM, while setting a According to many stakeholders including ACEM, while setting a considerable amount of acceptable goals the Commission fails to considerable amount of acceptable goals the Commission fails to maintain a technology neutral stance by prematurely indicating internal maintain a technology neutral stance by prematurely indicating internal combustion engines as on their way out.combustion engines as on their way out.

Did you know?

ThatPTWsarecrucialforpeoplesmobility? ThatPTWsareverycost-efficienttransportmeans? ThatPTWsareimportantinstrumentsofsocialcohesion? ThatPTWsreducestraveltimes? ThattravellingbyPTWsreducecongestion? ThatPTWshelptoreducethenegative impact on the environment? ThatPTWshelptoreduceCO2 emissions in cities? ThatfindingaparkingplaceforaPTWsisaneasytask? ThatintheEU35millioncitizensusePTWs?

Mobility is and will continue to be a major contributor to the social and economic wealth of the European Union and a key element for its future prosperity. Europes growth has been accompanied and fostered by a more and more performing transport system. Citizens benefited from a better transport system, exploiting it for their own education, work or social purposes, with positive effects on the society as a whole.

Road transport plays a vital role in modern economies, as 90% of people in the EU travel by road. All citizens should benefit from a transport system whose design and management corresponds to their needs.

Finding a balance between the need to pursue socio-economic objectives Finding a balance between the need to pursue socio-economic objectives of growth and development and the need to further reduce the negative of growth and development and the need to further reduce the negative effects that transport may cause to society will remain the key challenge effects that transport may cause to society will remain the key challenge in the quest for a more sustainable mobility over the coming years. This in the quest for a more sustainable mobility over the coming years. This is the main challenge of sustainable mobility, which must address at the is the main challenge of sustainable mobility, which must address at the

same time social, economic and environmental factors. Each of these pillars same time social, economic and environmental factors. Each of these pillars is of equal importance and they all need to be taken into account when is of equal importance and they all need to be taken into account when assessing the sustainability of transport policy.assessing the sustainability of transport policy.

Transport policy should be based on:

Fairandequalcompetition between and within transport modes;

Freedomofchoice for citizens to select the most appropriate transport for citizens to select the most appropriate transport mode for their mobility needs;mode for their mobility needs;

Transportefficiency encouraging the most suitable and effective mode y encouraging the most suitable and effective mode yof transport according to the circumstances;of transport according to the circumstances;

Integration of Powered Two-Wheelers in transport policy, in particular of Powered Two-Wheelers in transport policy, in particular in urban areas.in urban areas.

The Quality of our Lives Relies on Mobility

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Co-modality, an opportunity for European cities...

Transport policy in cities must build on integrating all modes. It must preserve and enhance the advantages of each mode whileworkingatabetterintegrationtothebenefitoftheusers.In a period of dramatic socioeconomic repercussions due to the current global financial and economic crisis, transport policyshould not fall again into the trap of artificially forced andinefficientmodalshiftpolicies,butinsteadtoreasonintermsoftrue co-modality and optimisation of each mode of transport.

Individual and collective transport offer different services and therefore fulfil different needs. Innovative mobility should beabout enabling transport users to make their choice, based on objective and reliable information, and planning their journeys according to their specificneeds.Thismay involve resorting todifferent modes within one single journey, or to different vehicles for different journeys.

A forced modal shift policy based on traffic restrictions andincreased costs for individual transport will lead to a high loss of welfarewithouttheexpectedbenefitsformobilityandqualityoflife. L-category vehicles, such as mopeds, motorcycles, tricycles and quadricycles, widen the transport offer in their own right and as part of a true co-modal approach to mobility.

Policy makers looking to meet citizens expectations need to exploit every available tool. Smart individual mobility can contribute to change our transport paradigm, through innovation. Quality of life depends on our capacity of innovating our mobility.

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More Powered Two-Wheelers would ease congestion

10% more motorcycles used for commuting equal to 40% less trafficjams,concludesastudyconductedbyTransport&MobilityLeuven.

If 10% of car drivers would give up their car for a motorcycle or a scooter,trafficcongestionwouldbereducedby40%,accordingto a study performed in one of Belgiums most congested routes, typical of Europes densest urban areas.

As the European Commission is seeking to promote a new culture of mobility aiming at reducing emissions and improving quality of life, part of the solution could come from Powered Two-Wheelers. While the recently published White Paper on Transport struggles to strike a balance between individual needs for mobility and theambitioustargetsmakingtransportmoreefficient,thestudyfindsoutthatif25%ofallcommutingtripsweremadeonaPTW,congestion could even be a thing of the past.

ThestudyperformedbyTransport&MobilityLeuvenshowsthatthe inclusion ofmotorized two-wheelers is definitely themostrealistic, feasible and affordable answer to effectively address the problem of congestion and its negative effects on the daily lives of European commuters. Motorcycles and scooters represent a strong untapped potential to improve mobility, promising to deliver results that other options - such as cycling or public transport most of the time are unable to match.

The investigation commissioned by FEBIAC, the Belgian car, motorcycle and bicycle distributors association focuses on a case study, conducted on the section Leuven-Brussels on the E40highwayduring rushhour,basedon the traffic statisticsofa regular work day during the month of May 2011. The results showed that if on this trip and during this peak period, 10% of drivers swap their car against a motorcycle or scooter, this has obviousconsequencesontheextentofthetrafficjam.

By extrapolating these observations to the entire road network, the study makes indicative conclusions: 15,000 hours lost in trafficperdaycouldbeavoidedinBelgium,equivalenttoatotaltimesavingsofapproximately350,000perday.

Shorter traffic jams that are reabsorbed faster have anenvironmental advantage too. However, no matter how important thebenefitsofthismodalshift,roadsafetymustbekeptinmind.Appropriate motorcycle rider training and a safe behaviour adopted by all road users is a priority to reduce risk. The increased number of motorized two-wheelers on the roads has generated increased attention on the part of motorists accustomed to seeing more motorcyclists, thus being more aware of their presence. This can only promote a greater mutual respect and understanding on the road.

The study demonstrates that Powered Two Wheelers are an extraordinaryresourceforeasingjams,makingtrafficmorefluidand generally improving the quality of life in our cities.

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The need for efficient and sustainable mobility has become more urgent The need for efficient and sustainable mobility has become more urgent The need for efficient and sustainable mobility has become more urgent The need for efficient and sustainable mobility has become more urgent in cities as traffic, congestion, parking space availability are becoming in cities as traffic, congestion, parking space availability are becoming ever greater concerns for citizens. These challenges are accompanied ever greater concerns for citizens. These challenges are accompanied by economic issues with increasing costs for transportation in terms of by economic issues with increasing costs for transportation in terms of money as well as time. money as well as time.

The increase of PTWs in European cities reflects the need for an alternative The increase of PTWs in European cities reflects the need for an alternative The increase of PTWs in European cities reflects the need for an alternative mode of transport. PTWs can play an important role in providing viable mode of transport. PTWs can play an important role in providing viable mode of transport. PTWs can play an important role in providing viable solutions to citizens who are struggling with congestion, long city trips solutions to citizens who are struggling with congestion, long city trips solutions to citizens who are struggling with congestion, long city trips and hard to find parking places. The European Commission, in its urban and hard to find parking places. The European Commission, in its urban mobility action plan, underlined the role of PTWs as an alternative mode mobility action plan, underlined the role of PTWs as an alternative mode of transport contributing to optimising urban mobility.of transport contributing to optimising urban mobility.

PTWs do not suffer from, nor create, congestion due to their limited PTWs do not suffer from, nor create, congestion due to their limited dimensions. Thanks to high fuel-efficiency, PTWs help curbing COdimensions. Thanks to high fuel-efficiency, PTWs help curbing CO2emissions and are cheaper to run.emissions and are cheaper to run.

Lifestyles and mobility patterns in cities have changed: single-purpose Lifestyles and mobility patterns in cities have changed: single-purpose journeys are progressively being replaced by multi-purpose and multi-journeys are progressively being replaced by multi-purpose and multi-destination routes. This is true for business as well as for leisure. Again, destination routes. This is true for business as well as for leisure. Again, PTWs support this kind of mobility. PTWs support this kind of mobility.

Further, parking places for PTWs demand less space and limited Further, parking places for PTWs demand less space and limited investment from local authorities, are easier to integrate i