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Transcript of Ace Travels
A Report On
Study on success of Ace Travels.Com
Submitted To
Smart Mentors
Om Khanal
Anushuya Sharma
SMART PROGRAM
Apex College
Submitted By
Anjeeta Aryal
Ayush Karki
Dharma Bista
Grishma Vaidya
Megha Inani
Nimisha Kunwar
Ripul Garg
Shambhu Agrawal
Urusha Chapagain
21st March, 2012
ACKNOWLEDGEMENT
This report was successfully completed with the help and support of many people. We would
like to thank everyone who’s been there. Our college, for providing us the platform to broaden
our horizon by getting us involved in such a project, SMART for providing us the essential
formats and procedures in implementing our work, for their always extended help and support
and also for providing us an opportunity to prepare this report on the “Success Of Ace Travels”
which was really interesting rather challenging topic for us. Group members, the work wouldn’t
have been completed without a team effort so we thank each other for overcoming any obstacle
coming in our paths. To our friends and colleagues who helped us and supported us generously
whenever we needed. To everyone who’s helped us complete the report.
Anjeeta Aryal
Ayush Karki
Dharma Bista
Grishma Vaidya
Megha Inani
Nimisha Kunwar
Ripul Garg
Sambhu Agrawal
Urusha Chapagain
EXECUTIVE SUMMARY
TABLE OF CONTENTS
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
CHAPTER-1…………………………………………………………………….....………1-6
BACKGROUND OF STUDY………………………………………………………....…….1
ACE TRAVELS. COM: AN OVERVIEW………………………………………...………2-3
ACE TRAVELS AS A DISTINCTIVE TRAVEL AGENCY…………………….……….3-4
1.3.1 Mission, Vision and Motto…………………………………………….……….3
1.3.2 Fair Price…………….………………………………………………………….3
1.3.3 Quality Service……………………………………………………………........3
1.3.4 Customer Satisfaction………………………...………………………………...4
1.3.5 Integrity……………………………………………………………………….4
1.3.6 Responsible Travel…………………………………………………………….4
OBJECTIVES OF THE STUDY…………………………………………....………….…....5
IMPORTANCE OF THE STUDY……………………………….......................…………….5
LIMITATIONS OF THE STUDY...………………………………………...………......…...6
CHAPTER-2…………………………………………………………………..
CHAPTER-3……………………………………………………………
CONCLUSION AND RECOMMENDATION……………………….
CONCLUSION………………………………………………………
RECOMMENDATION………………………………………………
BIBILOGRAPHY
QUESTIONNAIRE
CHAPTER-1
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Nepal is tourist's heaven for adventure, cultural and environmental enrichment. Variation in
natural landscape of Nepal consists of valleys and plains known as Terai in the south, and
the breathtaking Himalayan peaks in the north add great flavor for tourist.
Though exact date and history of tourist incoming to Nepal is still unknown, it can be
assumed that first tourist started coming to Nepal only after first road system was built in
1950 that connect some of the Nepal's cities with Indian boarder in the south. Since then
international tourists flow to explore Nepal’s rich cultures, picturesque Himalayan
landscape.
Eventually, people in Nepal started opening hotels, resort, western restaurants with modern
facilities to attract the tourist. Modern tourist activities in Nepal included Trekking, Rafting,
Peak climbing, Wildlife safari and many more adventure sports like Bungy jumping,
paragliding ,mountain climbing, mountain flight etc.
Nepal has always attracted and become best tourist destination in the world mainly due to
their excellent hospitality, friendly people, unique cultures and awe-inspiring Himalayas and
mountains.
AceTravels.com is dedicated to making travel simple. It specialize in a complete range of
travel-related services and adventure activities, from five-star to budget class, so they call it
travel without borders. In providing this full range of travel- and adventure-related activities,
AceTravels.com continues to promote responsible tourism, sustainable development of the
country and preservation of local cultures and traditions. As always, they continue to place a
significant priority on the continual improvement of their services in order to maintain the
highest level of customer satisfaction.
1.2 ACE TRAVELS. COM: AN OVERVIEW
Ace Travels was established in 2009 and is located in Durbar Margh. They specialize in a
complete range of travel related services and adventure activities. Furthermore, they also do all
kinds of ticketing and special discounts are offered to its members. Ace express travel services
was officially Inaugurated by the president of federation of Nepalese Chamber of commerce and
industry, Mr. Kush Kumar Joshi on dated September 21st 2009. They are pleased to introduce
them self as Ace Travels 'N' Tours a travel agency with a difference in order to cater to all
travel related services. Their objective is to provide the best services to all our value clients with
an aim to maintain high professional and comprehensive service.
Ace Travel.com is dedicated to making travel simple. They specialize in a complete range of
travel-related services and adventure activities, from five-star to budget class, so they call it
travel without borders. In providing this full range of travel and adventure and adventure related
activities, Ace Travel.com continues to promote responsible tourism, sustainable development of
the country and preservation of local cultures and traditions. As always, they continue to place a
significant priority on the continual improvement of their services in order to maintain the
highest level of customer satisfaction.
Their travel house consists of well trained and experienced professionals, specialized in various
segments of the Travel Industry. They deal with domestic and international air tickets,
passports, visas, emigration, foreign exchange, hotel booking, car hiring, etc... They assure
customer a good deal of satisfaction, total commitment on - Time Performance and Quality
Service as per customer’s Requirement.
AceTravels.com is assertively promoting Nepal as one of the region’s preferred venues for
organizing meetings, incentives, conventions and exhibitions (MICE). This innovative offering
is now being actively developed as one of Nepal’s major tourism attractions. At their end, every
effort is being made to constantly improve their products and services. They ensure that together
as a team, they can provide their customers with the best service. AceTravels.com provides
assistance to conference organizers and planners in the following areas:
Event Promotion
Advice on suitable Venues and Hotels
Co-ordination of site inspection visits
Co-ordination of meetings and setting up networks with various Business Houses, INGO’s and
Government Agencies
Coordinating the speedy clearance of equipment / convention materials, etc., at Customs and / or
Immigration
Social programs and pre/post tour programs for delegates and accompanying spouses
Providing information on suppliers such as professional conference organizers, conference-
handling agents, exhibition contractors, audio-visual companies, gifts and convention material
suppliers
Promotional materials on Nepal for use such as brochures, DVDs and unique gift items.
1.3 ACE TRAVELS AS A DISTINCTIVE TRAVEL AGENCY
1.3.1. Mission, Vision and Motto
Ace Travel has been a renowned travel agency among most of the visitors in Nepal. The vision
of the organization is to be first choice of company for customers, job seekers and share holders.
Its Mission is to be Nepal’s 1st travel brand and its Motto is to be our travel partner. Their
objective is to provide the best services to all our value clients with an aim to maintain high
professional and comprehensive service.
1.3.7 Fair Price
Ace Travel.com is dedicated to making travel simple. They specialize in a complete range of
travel-related services and adventure activities, from five-star to budget class, so they call it
travel without borders. It has been focused on providing service with lowest guaranteed price.
1.3.8 Quality Service
It has been providing various services which makes it distinct from other travel agencies. Some
of its services include international ticketing, international holiday, hotel booking, MICE
(meeting incentive conference exhibition), car rental services, domestic holiday and ticketing and
other travel services.
1.3.9 Customer Satisfaction
They assure customer a good deal of satisfaction, total commitment on - Time Performance and
Quality Service as per customer’s Requirement. It has got a good customer friendly environment
with good marketing strategy for attracting its local customer as well as tourists. They treat the
visitors in a courteous manner.
1.3.10 Integrity
AceTravels.com ensures that every transaction you conduct online is in a safe and secure
environment. To achieve this, AceTravels.com is protected by Secured Socket Layer (SSL)
technology by VeriSign, the leaders in encryption technology. The process of encryption takes
your credit card information and converts it into bits of code that are securely transmitted over
the Internet. This scrambled data cannot be read as the information travels over the Internet.
Your credit card details may be shared with our service providers or vendors to the extent
deemed to be necessary.
1.3.11 Responsible Travel
Their travel house consists of well trained and experienced professionals, specialized in various
segments of the Travel Industry. They focus mainly on customer care so that their customers feel
safe and fully rely upon the agency.
1.4 RESEARCH QUESTIONS
What is Ace Travels?
What is the main Goal?
What are the services provided?
What are the Marketing strategies?
Who is the target group?
How is it different from other travel agencies?
What made Ace Travels stand out among many Travel Agencies?
How has it maintained its Position?
1.5 OBJECTIVES
The major objective for the study was to determine the marketing strategies the organization has
imposed to establish itself as a successful travel agency in the market. The followings are the
main listed objectives of the study:
To determine the requirement of travel agencies in Nepal
To have a depth knowledge on the success story of the organization.
To analyze the measures of marketing for a successful organizations.
To understand the strategies of the organizations towards maintaining the distinctive
position in the market,
To understand how it maintains a strong position and to learn the role of organization on
maintaining a healthy relation among the outsiders.
To determine the expectation of people from the travel agency.
1.6 IMPORTANCE OF THE STUDY
The study was mainly focused to enhance the skill of management student towards
broadening the knowledge on marketing strategies implied by successful organizations in
the nation. It helped to understand the working procedure, the environment of the
organization. Every organization wants to lead but there always lies a distinctive feature that
helps the organization to hold a strong position in the market. As a management student the
study is very useful to develop knowledge on the working procedure of the successful
organization.
1.7 LIMITATIONS
Since the organization is a private organization all the information regarding the
agency was not transparent.
Time Constraint was one of the limitations on our study which created
inconvenience.
Lack of information on the internet
Limitation of report pages that led to limitation of information to present.
The staffs were friendly to the outsiders but they seemed reluctant in providing
details about the oraganization.
CHAPTER 2
DATA ANALYSIS AND INTERPRETATION
CHAPTER 3
CONCLUSION AND RECOMMENDATION
3.1 CONCLUSION
From our study on Success of Ace Travels.com we analyzed the various marketing strategies the
organization has implied to make it stand out amongst many other available travel agencies in
the nation itself. It has been ranked as the top travel agency in Nepal and this has been successful
through its quality services and marketing skills. The way they treat their customers, the
environment within the organizations and effective promotion has lead Ace Travel to be the
toped ranked travel agency among its competitors. It is the first name that comes on people’s
mind when it comes to travel agency. Thus, the Fair price, integrity, Quality service, customer
satisfaction, responsible travel, 24*7 customer support, are the major strength of the
organization to make it a familiar name among people.
3.2 RECOMMENDATION
From our study we discovered Ace Travel.com as an effective Travel agency in Nepal. So, we
would like to recommend Ace Travels.com for the services we may require.
The core values of the organization like customer satisfaction, integrity, quality services
are the means to attract the customers.
We can feel safe and secured with Ace Travels and enjoy our travel with it as it majorly
focuses on security and integrity.
Not only for holidays, but it also supports for conducting meetings, seminars and
conferences.
It provides online services to the customers which makes it easily accessible. We can join
them through social networking sites :
Facebook: http://www.facebook.com/pages/AceTravels/143907155626733
Twitter: http://twitter.com/acetravelnepal
Flickr: http://flickr.com/photos/acetravel
YouTube: http://youtube.com/acetravelnepal
The organization provides optimized services so that people feel satisfied for the price
they pay.
BIBILOGRAPHY
QUESTIONNAIRE
Name:
Age:
Occupation:
1) What is your Qualification?
(a) S.L.C (b) Intermediate
(c) Bachelor (d) Others
2) Economically which class do you belong?
(a) Poor (b) Lower
(c) Middle (d) High
3) What is your perception towards service provided by Ace Travels?
(a) Reliable (b) Costly
(c)Satisfactory
4) For what purpose do you travel?
(a) Educational Tour (b) Research Purpose
(c) Entertainment (d) Visiting Relatives
5) How did you know about Ace Travels?
(a) Newspaper (b) Friends
(c) Advertisement (d) Others
6) Did this Travel Agency facility gave you satisfaction?
(a)Yes
(b)No
7) What do you want to suggest for more Improvement of Ace Travels and Tours?
………………………………………………………………………………………………………
……………………………………………………………….
8) Please evaluate the quality of your accommodation provided by Ace Travels?
(a) Poor (b) Average
(c) Good (d) Very Good
e) Excellent
9) Will you suggest other people to Work with Ace Travels?
(a) Yes
(b) No
10) Are you satisfied by choosing Ace Travels and why?
………………………………………………………………………………………………………
……………………………………………………………………………