Ace portland how_reportersusesocialmedia_slideshare

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How Reporters Use Social Media Martha Filipic and Suzanne Steel

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Presentation at ACE in Portland on how reporters use social media.

Transcript of Ace portland how_reportersusesocialmedia_slideshare

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How Reporters Use Social MediaMartha Filipic and Suzanne Steel

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“Facebook is a cesspool.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“It’s relatively new to me, but sink or swim, I’m jumping in.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“Social media will not be evergreen, certainly not the Facebook of today. It’s already passé.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“. . . I’m disappointed at how it has resulted in everything becoming less accurate and more superficial.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“I hate social media. I find it unbearably narcissistic.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“Why on earth would I want to see the random, 140-character thoughts of people I don’t know?”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“Would like a Twitter link on every press release to send that release out to my Twitter followers.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“E-mail is still far better than direct messages on Facebook or Twitter; I can’t check everything all the time.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“It seems to be way oversold in terms of its benefits.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“Using social media is a great way to quickly aggregate reactions around breaking news . . .”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“Using social media is a great way to . . . find new sources for stories and share content we think will resonate.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“The future of news gathering and dissemination will broaden because [social media] has immediacy.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“Be selective about what you tweet, post, etc., so that it is really useful. Tweet real news.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“Reporters want certain things exclusively . . . Once it’s on social media, it’s not as interesting.”

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WHAT REPORTERS SAY ABOUT SOCIAL MEDIA

“We are being urged to use it more, but I really don’t like it that much.”

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GOAL FOR OUR STUDY

Discover:• How much reporters use social

media• What type of social media they

use• Preferences when working with

communication offices

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PROCESS USED FOR STUDY

• ACE Development Fund Supported study

• Face-to-face interviews with nine Ohio reporters

• 53 e-mail or telephone surveys with reporters representing 40 news outlets

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COLLEGE COMMUNICATIONS

USE OF SOCIAL MEDIA

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COLLEGE COMMUNICATIONS

USE OF SOCIAL MEDIA

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COLLEGE COMMUNICATIONS

“OTHER” SOCIAL MEDIA

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TWITTER

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COLLEGE COMMUNICATIONS

REPORTERS’ USE OF TWITTER TO POST STORIES

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COLLEGE COMMUNICATIONS

REPORTERS’ USE OF TWITTER TO FIND

STORY IDEAS

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COLLEGE COMMUNICATIONS

REPORTERS’ USE OF TWITTER TO FIND SOURCES

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REPORTERS WHO FOLLOW HASHTAGS

ON TWITTER

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EXAMPLES OF TWITTER HASHTAGS

• #farm• #farmbill• #GMO• #cawater• [disaster or event

specific #]• #Plant[year]• #harvest[year]

• #soil• #agriculture• #[companies on beat]• #soil• #state name

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TIME OF DAY ON TWITTER

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FACEBOOK

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REPORTERS’ USE OF FACEBOOK TO POST NEWS

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REPORTERS’ USE OF FACEBOOK TO FIND

STORY IDEAS

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REPORTERS’ USE OF FACEBOOK TO FIND SOURCES

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REPORTERS WHO FOLLOW GROUPS ON FACEBOOK

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EXAMPLES OF GROUPS FOLLOWED ON FACEBOOK

• United Farmers and

Ranchers Alliance• International

Federation of Ag

Journalists• I (heart) climate

scientists• National cotton

Council• Various land-grant

sites• NPR • National Geographic• Food Tank• Food & Wine

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EXAMPLES OF GROUPS FOLLOWED ON FACEBOOK

• Modern Farmer• Fish and Wildlife

Service• Army Corps of

Engineers• Various state

departments (ag, NR)• National Weather

Serv.• State and American

Farm Bureau• NAFB• TV/News outlets• Police departments• 4-H, FFA

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EXAMPLES OF GROUPS FOLLOWED ON FACEBOOK

• National Farm

Machinery Show• Machinery Pete• Machinefinder• Rotary Club• City pages• Resaturants

• Various companies on

beat• Various commodity

organizations

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TIME OF DAY ON FACEBOOK

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TIME OF DAY ON TWITTER, FACEBOOK

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BLOGS

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REPORTERS USE OF BLOGS TO FIND STORY IDEAS

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REPORTERS USE OF BLOGS TO FIND SOURCES

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EXAMPLES OF BLOGS

• Farmpolicy.com• Bovidiva.com• The Rural Blog• Aquaafornia• Maven’s Notebook• Edible Geo• Discovery blog• Forbes blogs

• The Salt• Modfarm• Createquity• Small Business Admin• Nonprofit associations

related to business

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EXAMPLES OF BLOGS

• Advocates for

Agriculture• Inside Iowa State• Civic Skinny• Chronicle of Higher Ed• IFT Cropwatch• Farmgate

• AgWired• AgDM blog• Machinefinder• Righteousbacon.com• Buzzworthy• Education Week• Agricultureproud.com

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COLLEGE COMMUNICATIONS

USES TWITTER, FACEBOOK TO POST STORIES

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COLLEGE COMMUNICATIONS

USES TWITTER, FACEBOOK, BLOGS TO GET STORY IDEAS

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COLLEGE COMMUNICATIONS

FINDS SOURCES FROMTWITTER, FACEBOOK, BLOGS

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• Snapshot in time (2013) Higher use of social media today?

• Twitter is currently used more than other outlets.

• Social media is a way for ACE members to reach reporters — even those who don’t like social media. Should not be ignored.

• Should look at impact on social media engagement on relationships with reporters

• In face-to-face interviews, older reporters tended to use social media less. More use in future?

• News outlets still like exclusivity: how do we balance that with our use of social media?

• Follow hashtags, FB groups and blogs reporters use to get insight about their interests.

Conclusions, Reflections

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• Farm Progress • The Daily Dig blog• Associated Press• ThomsonReuters • DTN • Capital Public Radio,

Sacramento

• LA Times • Penton.com • Sacramento Bee• Fresno Bee• Baton Rouge Advocate• Baton Rouge Business

Report

PARTICIPATING NEWS ORGANIZATIONS:

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• Monroe News Start• KTVF11, Fairbanks• Fairbanks Daily News-

Miner• Ames Tribune• Statehouse News Bureau,

Columbus

• Toledo Blade• Cleveland Plain Dealer• Akron Beacon-Journal • Farm Journal Media• Delta Business Journal• Sun Herald, Gulfport, MS• The Hattiesburg American

PARTICIPATING NEWS ORGANIZATIONS:

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• Delta Democrat Times• Vicksburg Post• S. Market Bulletin• The Starkville Daily News• Clarion-Ledger• Chickasaw Daily Journal• Daily Journal

• Columbus Dispatch• FarmPolicy.com• Ohio Farmer magazine• Farm and Dairy newspaper• Brownfield Network• Feedstuffs• Ohio Farm Bureau

PARTICIPATING NEWS ORGANIZATIONS:

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• ACE Development Fund• Anne Adrian• Tracy Turner• Kurt Knebusch• Marci Hilt• Brian Meyer

• Pam Kan-Rice• Nancy Tarnai• Linda Benedict• Susan Collins-Smith• Keri Collins Lewis• Bonnie Coblentz

THANKS TO:

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• Suzanne Steel, [email protected]

• Martha Filipic, [email protected]

CONTACT US: