Accurate Design: The Book of Illustration
-
Upload
accurate-design-communication -
Category
Documents
-
view
219 -
download
2
description
Transcript of Accurate Design: The Book of Illustration
![Page 1: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/1.jpg)
people love working with us. you will too.
1
![Page 2: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/2.jpg)
© 2014 by Accurate Design and Communications Inc.
All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the prior written permission of the publishers, except by a reviewer who may quote brief passages in a review to be printed in a newspaper, magazine or journal.
First printing
Accurate’s Big Book of Illustration is a collection of work created by our Design Visioneers for our clients. Left to right, top to bottom: Doug, Di, Tasha, Christine, Monique, Shane, Louis, Peter, Paul, and Grace.
![Page 3: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/3.jpg)
people love working with us. you will too.
3
RevivalThe digital photography age relegated illustration to a bit of a lost art. However, people’s increased appetite for infographics and motion graphics has revived the importance of— and need for —illustrators and their craft. The industry has seen a significant surge in requests for original art as a way to quickly convey complex data, making communication pieces more effective and noticeable.
If you are a business, association or government trying to effectively convey your message, at some point you will need custom illustration to say what a photograph or words cannot. If you need inspiration, turn to Accurate and our Big Book of Illustration.
1. Get your message across clearly
Some concepts are difficult to express succinctly in words. Since a picture is worth a 1,000 words, cut back on the verbiage, and punctuate your thoughts with visuals. The human brain perceives visual information more quickly and holds it longer in the memory when a concept is seen.
COMPLEX illustrations: these could never be pho-tography. It must be drawn to demonstrate a complex, descriptive concept.
2. Instructions made easy
Illustrations and images, including photography, are used to teach or guide. It’s one of the reasons I love IKEA, their assemble- it-yourself instructions are full of simple diagrams. It connects process to end results in the minds eye better than words alone. It teaches.
How-to illustrations: the much loved ‘how to’ diagrams to understand how to do something or how something works.
3. Stand out, be creative
A photo is a photo is a photo and with digital cam-eras, we see a lot of photos. Stylistic art speaks volumes to support messaging. It gives character to your culture and builds a unique vibe to your materials.
CREATIVE illustration: original and interesting applications to make a communication piece more unique.
4. Metric your success
Yawn, another chart! Well, that’s what we all want right—proof that what you say is reality? And that’s the lure of the infographic.
INFOGRAPHICS: often simplis-tic in nature with emphasis on understanding a mea-surable factoid.
5. Have some Fun
Motion graphics, parallax HTML 5 and Prezi have empowered the illustrator to bring to life the once static world that caged us in print. Check us up on line for live links.
ANIMATION: With the surge in video, the use of motion graphics has become an attractive option—especially for short fun character pieces like holiday cards.
5 ways to use illustration to more-effectively communicate
page 5 page 17 page 29 page 67 page 81
Make an impactVisuals play a significant role in communications. Illustrations in particular can be used for impact or to simplify otherwise complex concepts. They can draw attention, capture an idea, teach, or entertain.
![Page 5: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/5.jpg)
people love working with us. you will too.
5
1 Get your message across
COMPLEX illustrations
![Page 7: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/7.jpg)
people love working with us. you will too.
7
![Page 9: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/9.jpg)
people love working with us. you will too.
9
![Page 11: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/11.jpg)
people love working with us. you will too.
11
![Page 13: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/13.jpg)
people love working with us. you will too.
13
![Page 15: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/15.jpg)
people love working with us. you will too.
15
![Page 16: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/16.jpg)
2
![Page 17: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/17.jpg)
people love working with us. you will too.
17
2 Instructions made easy
how-to illustrations
![Page 18: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/18.jpg)
accurate.ca Be inspired, be creative, be unique.
18
Contrôledu système
Contrôle du système
KPH
![Page 19: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/19.jpg)
people love working with us. you will too.
19
![Page 21: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/21.jpg)
people love working with us. you will too.
21
![Page 23: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/23.jpg)
people love working with us. you will too.
23
LONGITUDINAL + TILTED LEFT – Looking left
scan area
scan area
TRANSVERSE – Looking straight ahead
scan area
TRANSVERSE + TILTED UP – Looking upwards
![Page 25: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/25.jpg)
people love working with us. you will too.
25
![Page 27: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/27.jpg)
people love working with us. you will too.
27
![Page 28: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/28.jpg)
3
![Page 29: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/29.jpg)
people love working with us. you will too.
29
3 Stand out, be creative
CREATIVE illustration
![Page 31: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/31.jpg)
people love working with us. you will too.
31
![Page 33: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/33.jpg)
people love working with us. you will too.
33
![Page 35: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/35.jpg)
people love working with us. you will too.
35
![Page 37: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/37.jpg)
people love working with us. you will too.
37
![Page 39: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/39.jpg)
people love working with us. you will too.
39
![Page 41: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/41.jpg)
people love working with us. you will too.
41
![Page 43: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/43.jpg)
people love working with us. you will too.
43
![Page 44: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/44.jpg)
NOVEMBER 24–26, 2014Ottawa Convention CentreOttawa, Ontario
Later this year, a once-in-a-decade gathering of some of the greatest minds and most influential people will come together to mark the accomplishments and advancements of genome sciences in Canada and around the world. Don’t miss this rare chance to interact with many of the leading proponents and supporters of genome sciences and innovation!
• Michel Georges, Université de Liège, Belgium• Tom Hudson, Ontario Institute for Cancer
Research (OICR), Canada• Peter Jones, formerly of the University of
Southern California Norris Comprehensive Cancer Center, USA
• Bartha Knoppers, McGill University, Canada• Eric Lander, Massachusetts Institute of
Technology (MIT), Broad Institute of MIT and Harvard Medical School, USA
• Peter Langridge, University of Adelaide, Australia
• Steve Mayfield, University of California, USA• Svante Paabo, Max Planck Institute for
Evolutionary Anthropology, Germany• Stephen Scherer, The Hospital for Sick
Children, Canada
SAVE THE DATE!
AMONG OUR LINEUP OF PROMINENT SPEAKERS:
CHECK US OUT AT:genomicspowerandpromise.cvent.com
accurate.ca Be inspired, be creative, be unique.
44
![Page 45: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/45.jpg)
people love working with us. you will too.
45
NOVEMBER 24–26, 2014Ottawa Convention CentreOttawa, Ontario
Later this year, a once-in-a-decade gathering of some of the greatest minds and most influential people will come together to mark the accomplishments and advancements of genome sciences in Canada and around the world. Don’t miss this rare chance to interact with many of the leading proponents and supporters of genome sciences and innovation!
• Michel Georges, Université de Liège, Belgium• Tom Hudson, Ontario Institute for Cancer
Research (OICR), Canada• Peter Jones, formerly of the University of
Southern California Norris Comprehensive Cancer Center, USA
• Bartha Knoppers, McGill University, Canada• Eric Lander, Massachusetts Institute of
Technology (MIT), Broad Institute of MIT and Harvard Medical School, USA
• Peter Langridge, University of Adelaide, Australia
• Steve Mayfield, University of California, USA• Svante Paabo, Max Planck Institute for
Evolutionary Anthropology, Germany• Stephen Scherer, The Hospital for Sick
Children, Canada
SAVE THE DATE!
AMONG OUR LINEUP OF PROMINENT SPEAKERS:
CHECK US OUT AT:genomicspowerandpromise.cvent.com
![Page 47: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/47.jpg)
people love working with us. you will too.
47
![Page 49: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/49.jpg)
people love working with us. you will too.
49
![Page 51: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/51.jpg)
people love working with us. you will too.
51
![Page 53: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/53.jpg)
people love working with us. you will too.
53
![Page 55: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/55.jpg)
people love working with us. you will too.
55
![Page 57: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/57.jpg)
people love working with us. you will too.
57
![Page 59: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/59.jpg)
people love working with us. you will too.
59
![Page 61: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/61.jpg)
people love working with us. you will too.
61
![Page 63: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/63.jpg)
people love working with us. you will too.
63
![Page 65: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/65.jpg)
people love working with us. you will too.
65
![Page 66: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/66.jpg)
4
![Page 67: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/67.jpg)
people love working with us. you will too.
67
4 Metric your success
INFOGRAPHICS
![Page 69: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/69.jpg)
people love working with us. you will too.
69
![Page 70: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/70.jpg)
accurate.ca Be inspired, be creative, be unique.
70
22 — CANADIAN COUNCIL OF CHIEF EXECUTIVES ANNUAL REPORT 2014
Innovation is critical to rising productivity and sustained economic growth. And when it comes to innovation, size matters. Enterprises with 500 or more employees make up more than half of all industrial R&D spending. By contrast, small companies – which make up over 98%
of the number of businesses – contribute less than one-third of industrial R&D outlays.
The OECD reported in 2012 that just25 companies in Canada account for one-third of all business R&D.
Large companies spend more on innovation
Research and development spending by fi rm size (2009)
Research and development spending by revenue size (2009)
18.1%Medium (100–499)
29.1%Small (<100)
52.9%52.9%52.9Large (500+)
30.1%($1M – $49M)
7.9%7.9%7.9(< $1M)
18%18%18
44%(>$400M)
($50M – $399M)
Source: Statistics Canada 2011
![Page 71: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/71.jpg)
people love working with us. you will too.
71
![Page 73: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/73.jpg)
people love working with us. you will too.
73
![Page 75: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/75.jpg)
people love working with us. you will too.
75
THE BIOECONOMY – WITH GENOMICS AS ITS FOUNDATION –
REPRESENTS AN EVER-GROWING SHARE OF ECONOMIC
OUTPUT IN CANADA AND WORLDWIDE
2
*Measuring the Contribution of Modern Biotechnology to the Canadian Economy, Centre for the Study of Living Standards, Dec. 2011
**The Bioeconomy to 2030 – Designing a Policy Agenda, Organisation for Economic Co-Operation and Development, 2009
![Page 77: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/77.jpg)
people love working with us. you will too.
77
![Page 78: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/78.jpg)
accurate.ca Be inspired, be creative, be unique.
78
THE OPPORTUNITY FOR AGRI-FOOD GENOMICS IN CANADA:
OURS FOR THE MAKING
Canada’s agri-food sector is an important contributor to the lives of Canadians: it feeds us, employs us, and helps to fuel our economy. Producing high quality safe food, using less land, lowering its environmental impact, and adapting to accelerated climate change are some of the many challenges that face the agri-food sector in the 21st century. Genomics research in the sector has already proven its ability to meet these challenges, and promises a high rate of return on investments in innovations that can be put to use on Canadian farms and in Canadian processing plants. A pan-Canadian approach to agricultural genomics will ensure food security in Canada, and lead to continued
economic success in Canada and on the global stage.
IMPORTANCE OF THE AGRI-FOOD SECTOR TO THE CANADIAN ECONOMY
8% of Canada’s Gross Domestic Product (GDP)
$2.1 million jobs
2.3% of total employment
1.4% annual growth (since 1997)
2% of the world’s cereals and
3.4% of oilseeds and pulses produced
6th largest world exporter of agri-food products
$40.3 billion exports valued
AGRI-FOOD GENOMICS RESEARCH CAPACITYExceptional scientifi c infrastructure, public-private partnerships, an effective regulatory system, and an extensive academic and government research network provide varied agri-food research capacity through 10 food and biotechnology clusters across the country. Signifi cant investments in a wide range of genomics research areas include:
$86.3
$12.4
MILLIONS
$3.4
$11.8
Genomics Research and Development Initiative
Application of Genomics to Improve Swine Health and Welfare
Grape and Wine Genomics
Total Utilization of Flax Genomics
$8.2 Canadian Cattle Genome Project
$14.8 Designing Oilseed for Tomorrow’s Markets
in crop research
$6.3 Genomics in Agricultural Pest Management
![Page 79: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/79.jpg)
people love working with us. you will too.
79
![Page 80: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/80.jpg)
5
![Page 81: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/81.jpg)
people love working with us. you will too.
81
5 Have some fun
Animation
![Page 82: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/82.jpg)
accurate.ca Be inspired, be creative, be unique.
82
watch It
![Page 83: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/83.jpg)
people love working with us. you will too.
83
watch It
![Page 84: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/84.jpg)
accurate.ca Be inspired, be creative, be unique.
84
Points: 1000 Timer: 00:25 Level: 2
Play It
![Page 86: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/86.jpg)
accurate.ca Be inspired, be creative, be unique.
86
watch It
![Page 87: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/87.jpg)
people love working with us. you will too.
87
see It
![Page 88: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/88.jpg)
accurate.ca Be inspired, be creative, be unique.
88
watch It
![Page 89: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/89.jpg)
people love working with us. you will too.
89
“Breaking away from the norm and casting an original footprint will bring your brand a fresh perspective. It will make you more memorable because you become unique.”
Diane Dufour, President
Be inspired, be creative, be unique.
![Page 90: Accurate Design: The Book of Illustration](https://reader035.fdocuments.us/reader035/viewer/2022062818/568ca9831a28ab186d9dc310/html5/thumbnails/90.jpg)
PEOPLE LOVE WORKING WITH US. YOU WILL TOO.
be inspired, be creative, be unique.