Accounting Marketing Platforms:

An overview of different marketing platforms with information on usage, statistics and more

Table of Contents:

Page Titles: Page Numbers: Digital Marketing 6

Display Advertising 18Email Marketing 28Mobile Marketing 41Search Engine Advertising 55Social Media Marketing 65

Social Media Strategic Positioning 87Facebook Strategic Positioning 88LinkedIn Strategic Positioning 93

Advertising on Social Media 100Facebook Advertising 101LinkedIn Advertising 113

Page Titles: Page Numbers: AdRoll & Facebook Video 123

Editorial Calendar & Analytics 143Video Advertising 149

YouTube Video Advertising 166Webinars 183

Traditional Marketing 218Direct Mail 219Print Media 229

Print Media Marketing 235Newspaper & Brochure Marketing

236

Tips 247Work Cited 256

Digital Marketing:

An overview of digital marketing and different platforms within it

Search Engine Advertising:

Statistics, why and pros and cons of search engine advertising

Search Engine Advertising:Market Shares-

Search Engine Market Share in 2014:

Web Browser Market Share in 2015:

Compiled By Author from Sources: mvfglobal.com, statista.com

Google97%

Yahoo1%

MSN1%

JYXO0% Ask

0%Opera; 7.04%

Internet Ex-

plorer; 6.24%

Safari; 3.81%

Firefox; 31.39%

Chrome;

46.90%

Android; 2.67%Other; 1.95%

Search Engine Advertising:Popular Sites-

Google.co.hu

Facebook.com

Google.com

Youtube.com

Most Popular Sites n Hungary:

Compiled by authors from Sources: mvfglobal.com

Search Engine Advertising:Why to Use-

People start their search for business and products using a search engine

Search engine click-throughs are the #1 driver of traffic to content sites, beating social media by more than 300%

On average, combined paid and organic SEO efforts results in a 25% increase in clicks and a 27% increase in profits over separate efforts

Search Engine Advertising:Pros and Cons-

Pros:

Highly targeted for the desired audience

Increases brand awareness

Goals and ROI can easily be tracked

Generates quality leads and higher conversion rates

Cons:

Highly competitive for attractive keywords

Maximizing campaign performance requires specialized knowledge

A large investment of time for keywords research and continual optimization

Social Media Marketing:

Why use social media to meet your goals

Social Media:Order Of Effectiveness-

LinkedIn – 80.33% Conversions

Facebook – 6.73% Conversions

Google+ - 0.21% Conversions

1

32

Compiled by authors from Sources: kissmetrics.com

Social Media: Website Users-

Facebook LinkedIn Pinterest Instagram Twitter0%10%20%30%40%50%60%70%80%

67%

20%15% 13% 16%

71%

22% 21% 17% 18%

71%

28% 28% 26% 23%

Percentage of Online Adults who Use Social Media Websites by Year:

2012 2013 2014Compiled by authors from Sources: marketingprofs.com

Social Media:Tips-

Increase your website traffic with social media

Target your audience better with the use of social media statistics

Use a social media content calendar to keep your social content organized

Increase your social media reach with social media advertising

Your social media strategy must include social media engagement

Compiled by authors from Sources: blog.hootsuite.com

Social Media:Trends-

Messaging Platforms will outdo Broadcast Social

Networks

Snapchat’s new Ad Targeting will resemble Facebook’s Ad Targeting

Ad Blocking will drive more Marketers to

Social

Compiled by authors from Sources: Adage.com

Social Media:Trends-

DVRs and video streaming provide entertainment without ads

$781 million is lost when consumers use ad-blocking software

Consumers will increase their intolerance for interruption

Ad Blocking:

Why Facebook?Why Use it?

Target Your Niche

Get Rapid Top Google Placement

Raise Visibility

Find Business Contacts

Place Targeted Ads

Compiled by authors from Sources: facebook.com

Why Facebook?Pros and Cons-

Pros:

Relations are easier to build, which enhance local sales

A snowball effect from user interactions

Cons:

Engagement with users who don’t like to comment is difficult

The potential for the business pages to receive spam links and posts

Why LinkedIn? Why Create a Company

Page-To

Promote Your

BrandTo

Highlight Your

Company’s

Expertise

To Amplify Your

Messaging

To Sell Your

Products Or

Services

To Find Qualified

Job Applicants

Compiled by authors from Sources: renaissanceins.com

Why LinkedIn?Statistics-

4 Million Small

Business Pages

17% Small businesses

Use LinkedIn

57% Of Companies

Have a LinkedIn

Page

45% Increase in

Engagement when a page

post contains a

link

Compiled by authors from Sources: expandedramblings.com

Why LinkedIn?Pros-

Pros:

Companies can expose parts of their business such as the mission, the background, and team members

Allows users to easily find partners or recruit employees

Cons:

Users use LinkedIn as an advertising megaphone via SPAM

Users need to constantly ask others to be introduced to companies and individuals they are interested in connecting with

Social Media Strategic Positioning:

How to use Facebook and LinkedIn for business

Facebook Strategic PositioningStrategic Positioning and an overview of what to do on Facebook

Strategic Positioning:Facebook Fan Engagement-

Can Create Call To Action In Posts

Facebook Allows You Reach Your Target Market

Can Post Fan Centered Updates

Pros

Updates” Page Don’t Trigger A “Red” Notification

Wall Updates Don’t Reach All Your Fans

Inbound Fans Only

Cons

Compiled by authors from Sources: e-nor.com, socialmediaexaminer.com

Strategic Positioning:Facebook Content Marketing-

Users are Willing to Read:

Posts with 80+ words acquire 2x as much engagement

Two years ago the formula was <80- this has changed

Increase Shares and Traffic:

Optimize your page with branding, messaging and organic posts

Share assets data sheets, webinars, video, etc. via a link to your website

Share event news, products, customers, and industry

Strategic Positioning:Facebook Content

Marketing-The

content attracts relevant

clients and customers

You can create

content that is

useful for the

audience

Content produces

an emotional response

Pros

Negative feedback

to the content

can travel fast

Need a plan

established to post at least twice

a day

It’s time consuming

and not easy to

come up with

content

Cons

Compiled by authors from Sources: business2community.com, profkrg.com

LinkedIn Strategic PositioningStrategic Positioning and an overview of what to do on LinkedIn.

Power of LinkedIn:6 Ways to Use-

Onsite Display

Network Display

Sponsored Updates

Sponsored InMail

Lead Accelerato

rFull Funnel Analytics

Compiled by authors from Sources: business.linkedin.com Images Sources: Google Images

Strategic Positioning:LinkedIn-

Content Marketing:

Is a powerful content publishing platform There are several business users who have used this tactic that have had

successful results

Making the Company Page into a Lead Generation page:

Structure the company page so that it leads to conversion actions Conversion actions are clickthroughs to the website via the company

description or the recent updates

Strategic Positioning:LinkedIn Content Marketing-

Pros:

Expand Your Reach

Better display expertise

Complement your brand

Cons:

Too much competing content

Sponsored Updates

It can be taken away by the Competition

Compiled by authors from Sources: socialmouths.com

Strategic Positioning:LinkedIn Lead Generation-

Pros:

Can use sales Navigator to

Locate Target

Can connect to Target Market

Measure the Impact of Nurture

Programs

Nurture Leads To Drive More Conversions

Cons:

Cost Money to use the more

Advance Features

Members get too much

SPAM

Can easily become a Sales Pitch

Have to Create Post

Fast

Compiled by authors from Sources: linkedin.com, business.linkedin.com

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

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