A C C O U N T I N G C A S E S T U D I E S

NEW WEBSITE LAUNCHESBEFORE & AFTER

AccountingAs a professional marketing agency with

experience working with B2B accounting

firms, we believe that remarkable design

isn’t just for startups and consumer facing

brands. B2B accounting websites can be

professional, personable and efficient,

all at the same time. At Bop Design, we

produce websites and marketing materials

that highlight company branding, foster

lead generation, and are seamless tools

for the sales team. Every design that we

create is custom and unique, but we have

singled out our best designs from Bop

Design CPA and accounting clients.

DISCOVERY

DESIGN

COPY

LAUNCH

DEVELOP

PLAN

Creative MeetingResearchAnalysisKeyword Wishlist

HomepageSubpagesPhoto ResearchRevisions

InterviewWriting & EditingIntegrate KeywordsRevisions

CodingBrowser TestingContent EntryFinal Edits

RedirectsLaunchWebsite Manual

Site MapContent Strategy

Keyword Research &Suggestions

GPW Certified Public Accountantswww.gpwcpas.com

GPW approached Bop Design looking for a more engaging,

dynamic website. We created an updated website to complement

the efforts of the sales organization. The new GPW website is

designed to nurture leads and increase search engine prominence

to attract new leads. The website was built on search engine

optimization best practices and highlights the value proposition

and competitive advantage of GPW Certified Public Accountants.

Post Launch Results

¡ Visits: 62%+

¡ Unique Visitors: 49%+

¡ Pageviews: 128%+

¡ Pages/Session: 40%+

* Results are based on 1/23/2015 – 4/23/2015 traffic

compared to 1/23/2014 – 4/23/2014 traffic

AAF CPAswww.aafcpa.com

Boston accounting firm, AAF CPA, wanted a more compelling

and credible marketing platform that properly represented

their expertise and services. Bop Design delivered new

marketing materials that position the firm as socially

conscious, global, and cutting edge. The new website

designed by Bop Design balances AAF CPA’s non-profit

activity with its successful work with for-profit companies.

Post Launch Results

¡ Visitors: 124%+

¡ Unique Visitors: 142%+

¡ Pageviews: 105%+

* Results are based on 1/7/2015 – 4/7/2015 traffic

compared to 1/7/2014 – 4/7/2014 traffic

Eakes & Companywww.eakescpas.com

Eakes & Company, a newly formed CPA firm based in San

Diego, was looking for a new website to serve as a resource

center for prospective clients. Bop Design delivered a website

that acted as a resource for business owners thinking of sales,

succession planning, etc. The website design is now an effective

“conversation starter” for anyone introduced to the CPA firm.

Post Launch Results

¡ Visitors: 186%+

¡ Unique Visitors: 235%+

¡ Pageviews: 83%+

* Results are based on 10/26/2014 – 1/26/2015 traffic

compared to 10/16/2013 – 1/26/2014 traffic

About Bop DesignBop Design understands that in order to grow your business, a holistic approach is required.

Compelling design, content marketing, SEO (search engine optimization), SEM (search

engine marketing) and social media are all valuable lead generation tools, but they need to

be combined into a highly focused, cohesive strategy that targets your desired market.

We believe that every business, regardless of its size, deserves cost-effective design and

comprehensive marketing solutions. We work primarily with business services firms—

usually ones with fewer than 100 employees—that are serious about growing.

CONNECT WITH BOP

START YOUR WEBSITE PROJECT TODAY!

888.670.7803 | info@bopdesign.com | www.BopDesign.com