Accountants the market place and threats ahead - practice growth consultancy, sales for...
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Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Market Place.... And the threats ahead.
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Where are we now?• 1992 to 2007 the Economy grew by 2.68% pa • 2008 to 2009 the economy shrunk by 4.9%!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Whatever happens - remain agile
Further change is guaranteed therefore you must have a plan in place whilst remaining agile
“If you find change difficult you want to try redundancy”
Norman Swartzkoph
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Digital March
Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Digital March
Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE
The rate of change & innovationwithin accountancy firms is less than the rate of innovation outside it
Consultancy | Training | Implementation | Online | Offline | Practice Growth
It doesn’t work anymore!
Do what you’ve always done……………..
Consultancy | Training | Implementation | Online | Offline | Practice Growth
It doesn’t work anymore!
Do what you’ve always done……………..
….and you’re unlikely to get what you’ve always got!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Big Disconnect
• From our prospects• From our clients
Do what you’ve always done…………….. and you’re unlikely to get what you’ve always
got!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Big Disconnect
• ICAEW Feb 2009!BEING UPDATED BY A AGE
• Only 39% of all accountancy firms have a website
• Only 22% of accountancy sole practitioners have a website
• 26% of all those believe their website has little or no value!!!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The Big Disconnect – It doesn’t work!
From marketing realities• PPC• Relational telemarketing• Websites• Direct mail• Referrals• Blogs• Apps
Consultancy | Training | Implementation | Online | Offline | Practice Growth
The use of smartphones is booming!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
B.Y.O.D
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Are you being left behind?
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Don’t get left behind
Check the reality with;•App’s•Apples to accounting•Mobiles to MYOB
Consultancy | Training | Implementation | Online | Offline | Practice Growth
How does your website make you react?
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Sadly, this website differentiates the firm.... In the wrong direction!
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Consultancy | Training | Implementation | Online | Offline | Practice Growth
30 enquiries in 16 weeks since going live
Doubled phone enquiries
Websites work!
How seriously are you taking yours?
Consultancy | Training | Implementation | Online | Offline | Practice Growth
• How will your firm respond?• What steps are you already taking?• Three firms I’ve met with in the last week
alone have reported annual net growth of between 10-20%
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Integrate
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Key Threats still ahead...
• Apples to Accounting...• Your current clients...• Compliance fees...• Legislation...
Consultancy | Training | Implementation | Online | Offline | Practice Growth
• How will you respond to the cloud?• Value is more vital than ever• Communication & Accessibility are key
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Don’t traverse alone
…Don’t traverse them alone…
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Proven consultants for the Accountancy profession
• David Oliver
• Joel Oliver
• Dan Richards
• John Braithwaite
• James Potter
• Richard Rouse
Consultancy | Training | Implementation | Online | Offline | Practice Growth
Trusted by....