Acco

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Media

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2015

Accountancy is the complete solution

InsightAnalysis

Verifiable CPDNow more than ever, accountants and tax

professionals need the best independent technical news and analysis to help them deal with an increasingly complex financial world.

For over 124 years Accountancy has constantly adapted to stay at the forefront of developments in the world of finance and accounting. Now it’s changing again to help the profession stay one step ahead, and in doing so creating a unique targeted proposition for advertisers and commercial partners to reach the leaders and decision makers in the worlds of accountancy and tax.

Since breaking our links with the ICAEW in February 2012 Accountancy has been a truly independent voice of the accounting profession. And by

remaining part of the world’s largest professional publisher for accountants and tax professionals, we will draw on our extensive resources to create a unique product that combines up to the minute news with in depth technical insight and verifiable continuing professional development (CPD).

Unlike many magazines, which have simply added a website to their paper offering, Accountancy is a truly multi-media product. At its heart is Accountancy Live, driving the online agenda every day. The Accountancy News iPhone App and our three times a week e-newsletters keep users up to date with all the latest developments is the world of finance, while the flagship Accountancy magazine provides fresh in-depth insight and analysis every month, and is now available as both a print and iPad tablet edition.

ContentsOur products ............................................................ 3Our audience ............................................................ 4Accountancy advertising ratecard ........................... 5Mechanical specifications ......................................... 6Accountancy Live ..................................................... 7E-newsletter, tablet edition and News App ............ 8Terms & Conditions ............................................... 9

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InsightAnalysis

Verifiable CPDOur new media mix allows real choice

for customers and provides new ways for accountants and tax professionals to access our high quality technical content.

Accountancy magazine Accountancy Live Accountancy tablet edition

Accountancy News App

Accountancy e-newsletter

Available to buy on subscription appeals

principally to individual subscribers

Available on annual subscription, purchased mostly by accountancy firms and company finance teams

on a multi-user basis

New multi-platform format for the

industry’s leading title

Available to download free from the iTunes App Store, updating throughout the day

Mailed free three times a week

to over 14,000 registered users

For advertisers this means a new and more intimate connection with accountants and tax professionals because:

Q Users are paying subscribers – the best guarantee that they will read and use the product Q Organisation-wide subscriptions mean we know who is using the product and what they are interested in Q Enhanced technical coverage means accountants turn to Accountancy as an essential part of their daily professional lives

With our history, our unique position in the world of professional publishing and our access to the best technical brains in the industry Accountancy really is THE independent voice of the profession.

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So why Accountancy?

InsightAnalysis

Verifiable CPD Accountancy is the ONLY independent

magazine in the UK for qualified accountants. With no institute affiliations and no hidden agendas it is unafraid to speak out for the profession.

Accountancy Live offers a unique opportunity to advertise directly to users who are paying subscribers and who have chosen Accountancy as a vital source on information that plays a crucial role in their daily working lives.

No wastage – your message will be targeted directly at people who have shown their commitment to reading and using the product they have paid to subscribe to.

What is the audience?

In building the new Accountancy we have created a launch profile of our customers. During the first year, as subscriptions grow, we have built a database from CCH’s comprehensive market insight which will be used to supplement the magazine circulation to 15,000 per issue with a profile split equally between business and practice.

Within this split the profile of the magazine is as follows:

Online we will report the profile as it builds but across all media we expect the distribution of professional body membership to be approximately 85% ICAEW, 10% CIMA and 5% ACCA. We will release a quarterly update of this media pack showing the actual distribution as sales build.

21%Senior FinancialManager

30%Partner/Owner/Proprietor

24%

5%

20%

CEO/Chairman/MD

Group Financial Controller/Financial Controller

FD/CFO/Head of Finance

85%ICAEW

10%CIMA

5%ACCA

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Accountancy advertising ratecardEffective 1 February 2013

InsightAnalysis

Verifiable CPDDPS ............................................................................... £8,000

PAGE ............................................................................ £4,450HALF PAGE .................................................................. £2,700QUARTER PAGE .......................................................... £1,500COVERS ........................................................................ £5,050ANNUAL DiRECTORy .................................................. £3,780BUSiNESS SERViCES .................................................. £130 pscc

Agency Commission 10%

Loose inserts (up to 20 grams): Full run ........ £139 per thousandInserts in excess of 20 grams ....................... price on applicationBound-in inserts (up to 20 grams): ................ £160 per thousandFor inserts in excess of 20 grams ................. price on application

All rates quoted subject to VAT

For further information, contact the advertising team on

020 8247 1428

Deadlines January ........................... 12/12/14 29/12/14February .......................... 16/01/15 30/01/15March .............................. 13/02/15 27/02/15April ................................. 13/03/15 27/03/15May ................................. 17/04/15 24/04/15June ................................ 15/05/15 29/05/15July ................................. 12/06/15 26/06/15August ............................. 17/07/15 31/07/15September ...................... 14/08/15 28/08/15October ........................... 11/09/15 25/09/15November ....................... 16/10/15 30/10/15December ....................... 13/11/15 27/11/15January 2016 .................. 11/12/15 29/12/15

COPy DEADLiNE

PUBLiCATiON DATE

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Mechanical specifications

InsightAnalysis

Verifiable CPDTo supply artwork for Accountancy magazine you must ensure that

your file meets these requirements. If you have any problems please do not hesitate to contact us on the telephone numbers listed below.

Artworks should be provided as a print ready PDF created to PDF/X industry standards. Further information can be found at www.ppa.co.uk/resources/guides-and-standards/production/pass4press/

PDF files must contain only:

Q CMYK colours Q CMYK images of at least 300dpi Q Embedded fonts Q Flattened images

Should your artwork not adhere to these requirements, the publisher cannot be held responsible for any reproduction errors that may occur.

NB. Any files supplied non-CMYK (eg. RGB) may print with unexpected results due to possible colour shifts/changes during CMYK conversion.

Email your artwork to:elly.kiss@wolterskluwer.co.uk Tel: +44 (0)20 8247 1428350

Double Page Spread1 Bleed 303 x 432mm2 Trim 297 x 420mm3 Type Area 270 x 390mm

Please allow 6mm in total at the spine (3mm on each bound side)

Gutt

er

1

2

3

Full Page4 Bleed 303 x 216mm

5 Trim 297 x 210mm6 Type Area 270 x 180mm

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5

6

Half Page Type Area7 Vertical 270 x 88mm8 Horizontal 130 x 180mm

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88Quarter Page Type Area9 130 x 88mm

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InsightAnalysis

Verifiable CPDwww.accountancylive.com is updated daily with the latest, breaking news

stories. With good quality, wide ranging editorial coverage it is fast becoming top of accountants daily favourite website list. It provides up-to-date technical accounting, auditing, regulatory and tax guidance therefore making it an invaluable tool for professionals. It currently receives over 20,000 unique visitors per month. Your advertisement can click through to a website page of your choice

ADVERTiSiNG OPPORTUNiTiES

Q Home page MPU: £3,450, 4-week tenancy Q Rotating Banner advertising throughout site: £2,700, 4-week tenancy Q Button advertising throughout site: £1,890, 4-week tenancy Q Online Surveys: Contact us for more details

Accountancy Live

Specifications

Medium Rectangle: 300x250 pixelsLeader Banner: 728x90 pixelsFilmstrip: 300x600 pixelsPortrait: 300x1050 pixelsSmall Rectangle: 300x125 pixelsPlease supply files as a .gif or .jpg

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InsightAnalysis

Verifiable CPDIn conjunction with www.accountancylive.com we currently email

our Accountancy Live Update three times a week to over 14,000 opted-in email addresses. These provide subscribers with up-to-date news stories and information regarding their profession. Your advertisement can click through to a website page of your choice.

ADVERTiSiNG OPPORTUNiTiES

Q Banner advertising: £1,600, 4-insertions per month Q Button advertising: £1,400, 4-insertions per month Q Solus sponsored advertising: from £3,780

Accountancy e-newsletter

E-newsletter specificationsMedium Rectangle: 300x250 pixelsLeader Banner: 728x90 pixelsFilmstrip: 300x600 pixelsPortrait: 300x1050 pixelsSmall Rectangle: 300x125 pixelsPlease supply files as a .gif or .jpg

PLEASE NOTE: Microsoft Outlook versions 2007 or later do not support animated .gif creatives. Therefore please consider the importance of the first panel if supplying animated creatives or supply single frame advertisements.

Accountancy tablet edition and News App

Launched in Spring 2012, the iPad tablet edition of Accountancy magazine, provids the ultimate digital experience for our subscribers with dynamic content, interactivity and fully searchable indexing. 2013 sees plans for both Android and Kindle Fire tablet editions. Free to download our Accountancy News App for the iPhone continues to prove a popular tool for finance processionals on the move with over 13,500 downloads in its first 18 months online.

ADVERTiSiNG OPPORTUNiTiES

Q Banner advertising: £1,550, 4-week tenancy

News App specificationsSmart banner landscape: 320x50 pixelsPlease supply file as .gif only

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Terms & Conditions, cont.

InsightAnalysis

Verifiable CPD1. DEFiNiTiONS

1.1. “Company” shall mean Wolters Kluwer (UK) Limited trading as CCH Magazines and Media Information, CCH and Accountancy Magazine.

1.2. “Advertiser” shall mean the business placing the Order with the Company.

1.3. “Copy Deadline”, shall mean the final date indicated in the media pack and/or on the Order Confirmation for supplying artwork, copy and all other information and documentation in whatever media and format and which is necessary for the Company to fulfil the Advertiser’s Order.

1.4. “Advertisement” shall include the written content and visual presentation to be published by the Company in a variety of formats including display advertising, classified advertising, wraparounds, advertorials, loose inserts, bound inserts, giveaways and bookmarks.

1.5. “Order” shall mean the Advertiser’s requirements for an advertisement(s) as detailed on the Order Confirmation and or a Client’s requirements under these Terms and Conditions.

1.6. “Magazine” shall mean any magazine owned or published by the Company and as further described in the Media Pack.

1.7 “Price” shall mean the price set out in the Order Confirmation or such price as may otherwise be agreed with the Company.

1.8 “Media Pack” shall mean the information made available to Clients and potential Clients and which provides details of the services available from the Company, including but not limited to, the range of advertisements offered, prices and copy deadlines.

1.9 “Event”, “Recipient” and “Sponsor” shall bear the meanings set out in clauses 13 and 14.

1.10 The “Client” means any of the “Advertiser”, the “Recipient”, the “Sponsor” or the “Recruiter”.

2. PRiCE2.1. The Company shall send the Client an invoice for the price set

out on the Order Confirmation. The Client must pay the price within the time specified in the invoice (“the due date”).

2.2. Failure to pay by the due date will render the Client liable to

an interest charge in accordance with the Late Payment of Commercial Debts Act 1998.

2.3. All prices are exclusive of VAT which shall also be paid by the Client.

3. CANCELLATiONS AND COPy DEADLiNE3.1. The Advertiser shall submit all necessary artwork, copy, online

content and other documentation and information to the Company prior to the copy deadline.

3.2. The Advertiser accepts that any cancellation of the Order shall cause the Company loss of revenue, costs and expenses and agrees to fully compensate the Company in respect thereof.

3.3. In the event of a cancellation less than 4 weeks prior to the copy deadline, the Advertiser shall pay the Company in accordance with the following sliding scale:

Between 3 to 4 weeks before the copy deadline ... 50% of the price Between 2 to 3 weeks before the copy deadline ... 75% of the price Less than 2 weeks before the copy deadline ... 100% of the price The Parties agree and confirm that these payments represent

a genuine pre-estimate of the losses, costs and expenses the Company will suffer as a consequence of any cancellation.

3.4. Advertisers who book multiple advertisements will be eligible to pay a lower rate per advertisement, based on the published rate card. Where an Advertiser who has been granted a discounted multiple insertion rate cancels all or part of their booking, a surcharge will be payable equal to but not exceeding the difference between the agreed rate for the volume of advertising booked and the rate card price for the volume of advertising actually taken.

3.5. Any cancellation must be notified to the Company in writing.

4. ARTWORK4.1. All artwork, copy and other documentation and information

required by the Company in order to comply with the Order must be supplied in accordance with the Company’s mechanical specifications previously notified to the Advertiser.

4.2. The Company reserves the right to make any alteration it reasonably considers necessary to the artwork and copy so as to enable the advertisement to be published.

5. ADVERTiSER’S WARRANTy5.1. The Advertiser warrants that the advertisement: (a) Complies with the British Code of Advertising, Sales

Promotion and Direct Marketing. (b) Does not contain any material which infringes the

copyright (or any other Intellectual Property Right) of any third party.

(c) Does not contain any obscene, offensive or defamatory material.

6. ADVERTiSER’S iNDEMNiTy6.1. The Advertiser agrees to indemnify the Company against all

liabilities, claims, demands, actions, costs, damages and loss arising out of any breach of the warranty provided in clause 5.

7. PUBLiCATiON7.1. The content of all advertisements is subject to the approval

of the Company who reserve the right to cancel, refuse or postpone the publishing of an advertisement. The Company shall not issue any invoice when any such cancellation or refusal takes place.

7.2. The Company does not guarantee the publication of the advertisement in any specified issue of its Magazine(s) although every effort will be made to comply with the Advertiser’s requirements.

8. LiABiLiTy8.1. In the event of any error, misprint or omission in the printing

of an advertisement or part of an advertisement, the

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Terms & Conditions, cont.

InsightAnalysis

Verifiable CPDCompany will either re-insert the advertisement or relevant

part of the advertisement as the case may be or make a reasonable refund of or adjustment to the cost. No re-insertion, refund or adjustment will be made where the error, misprint or omission does not materially detract from the advertisement.

In no circumstances shall the total liability of the Company for any error, misprint or omission exceed the amount of a full refund of any price paid to the Company for the advertisement in connection with which liability arose.

8.2. The Company shall not be liable for any loss or damage occasioned by the failure (however caused) of any advertisement to appear in any specified issue of its Magazine or occasioned by its Magazine having a lower than expected content and/or distribution, or occasioned by its Magazine’s issue and delivery dates being delayed (for whatever reason).

8.3. The Company shall not be liable for any loss of or damage to artwork, drawings or other property or material supplied by the Advertiser. The Company reserves the right to destroy without notice all artwork, film and other property which has been in its custody for three months from the date of the last appearance in an advertisement unless the Advertiser has given instructions to the contrary.

8.4. Whilst every endeavour will be made to forward replies to notified box numbers as soon as possible, no liability is accepted in respect of any loss or damage which may occur through delay in forwarding or omitting to forward replies.

8.5 The entire limit of the Company’s liability (including any liability for the acts or omissions of its employees, agents or sub-contractors) whether in contract, tort, misrepresentation, statute or otherwise in respect of any claim arising from its acts or omissions pursuant to this Agreement shall be limited to the Price paid by the Client.

9. COPyRiGHT The copyright for all purposes in all artwork, copy and other

material which the Company or its employees have originated, contributed to or reworked shall vest in the Company.

10. FAiLURE TO SUPPLy ADVERTiSiNG COPy AND OTHER iNFORMATiON

If the Advertiser fails to supply the Company with advertising copy and any other documentation or information necessary for the Company to fulfil the Order, the Company shall be entitled to claim compensation from the Advertiser for any loss of revenue, cost and expenses suffered and incurred by the Company and directly resulting from such failure by the Advertiser.

11. ADVERTiSER’S FAiLURE TO FULFiL THE COMPLETE ORDER Where an Order consists of more than one advertisement and/or

advertisements over a period of time, the Advertiser cannot cancel the Order when it is only partly performed. If the Advertiser purports to cancel the outstanding balance of an Order and/or fails to provide the Company with advertising copy and other documentation or information relating to the remaining part of the Order, the Advertiser shall relinquish any right to any advertisement series price discount. In addition, the Company shall be entitled to claim compensation from the Advertiser in accordance with the provisions of clause 10.

12. ACCEPTANCE OF THE TERMS AND CONDiTiONS12.1. The placing of an Order and/or the supply of artwork and copy for

the insertion of an advertisement shall amount to acceptance of these terms and conditions.

12.2. Any purported conditions stipulated on a Client’s documentation shall be void insofar as they conflict with the Company’s terms and conditions.

12.3. No variation or modification of these terms and conditions shall be valid unless agreed to by the Company in writing.

13. SPONSORSHiP13.1 This clause 13 shall only apply to all Sponsors as defined in

clause 13.3 below.13.1.1 This clause 13 shall apply in addition to all other clauses in this

document. 13.1.2 In the event that the provisions of this clause 13 may conflict with

other clauses in this document, then the provisions of this clause 13 shall prevail.

13.2 The “Event” shall mean an event organised by the Company13.3 The “Sponsor” shall mean a business placing an order for a

form of sponsorship which may include, but is not limited to, exhibition stands and the inclusion of the Sponsor’s logo within the Company’s promotional marketing material or at an Event.

13.4 The number of attendees is not guaranteed at any Event and the Company cannot accept any responsibility for the number of attendees.

13.5 An Event may be postponed or cancelled at the sole discretion of the Company where it deems such action to be necessary. The Company can accept no liability for any loss or damage (direct or indirect) that any such postponement or cancellation causes the Sponsor.

13.6 It shall be the responsibility of the Sponsor to provide all marketing material for branding.

13.7 The Sponsor shall be responsible for the performance of all roles linked to sponsorship, including those that are required to be carried out on the day of an Event. Specific examples include, but are not limited to, the provision and serving of lunch and refreshments.

13.8 It shall be the sole responsibility of the Sponsor to provide and set up equipment such as stands and banners.

13.9 All parties shall comply with the provisions of the Data Protection Act 1998.

13.10 All data relating to customers of the Company, including delegates attending Events, shall remain the sole property of the Company.

13.10.1 The price to be paid by the Sponsor is set out on the Order Confirmation and is otherwise governed by the provisions of clause 2.

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