Accountability Lab · trademarks, or other artwork furnished toAccountability Labfor inclusion in...

Delivered on: September 25, 2015

Submitted by: A friendly Creative Scientist

Accountability Lab

Website Redesign

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1 | CREATIVESCIENCELABS.COM

ChallengeIn three and a half years, Accountability Lab has been able to lay the groundwork of a sustainable brand with a

global following.The corporate colors, logo and some styles have been established. A current website exists,

www.accountabilitylab.org.

However, our work and our thinking has evolved over time and the website no longer clearly explains what we

do. Furthermore, as we've sought to accommodate our rapid growth using our original website infrastructure,

it has become cluttered with information and confusing to navigate. We have received widespread feedback

that we need to communicate our mission and model in a more clear and simple way.

Thus, the Lab is looking to build a next generation website. We would this site to tell an engaging story of what

we do, and move people to get involved. Furthermore, we would like to make our website more accessible

through a responsive design for mobile devices, connection to Google Translation, and well-organized content.

This is an exciting opportunity to create a website that is seen by over 100,000 people from 178 countries each

year, and is raising awareness on one of the world's most critical issues.


ObjectivesCreative / Functionality Objectives:

• Clean and simple design

• Beautiful photos of people and engaging infographics, with limited text

• Intuitive navigation, easy for the user to find what they're looking for

• Responsive design

• The user can select the language through Google Translate, like this

• Google analytics in place

• Easy-to-use CMS for Accountability Lab staff to update the site going forward

Measures of Success:

• Increase in session length and number of pages visited (per Google Analytics)

• Increase in social media sharing from the website

• Increase in donations on the website

• Positive feedback from our various stakeholders

Message and Tone:

We want to tell a concise and direct story of what we do and how we do it. It should be simple enough that

anyone new to the topic can understand, but have links to enough information that an accountability expert

will still be interested and impressed. We want it to be impact-oriented, showing both the quantitative and

qualitative impact of our work through our impact numbers, demonstration of our own accountability, and

stories of our accountapreneurs and the changes they've been able to make to people's lives. We want to

convey our personal passion for building accountability and supporting local ideas, and our empathy for those

who are suffering from a lack of accountability. Through lots of visuals, we want to engage, excite and inspire

people. We all audiences to see accountability as an issue that is relevant to them, build an emotional

connection, and find a way that they can get involved. Overall, we seek to come across as honest, transparent,

collaborative and creative.


Scope of Services

DiscoveryThe initial phase for building a successful website is discovery and strategy. Through interviews (if applicable),

site audits, and brainstorming, we gather as much information as possible about the project. This process helps

the team identify project goals and objectives, obtain existing assets such as creative briefs, branding

guidelines, logos, brochures and site analytics reports to create objectives for the new site.

Responsive Design and DevelopmentCSL will implement responsive web design architecture, optimizing the new site for desktops and provides

"app-like" experiences on smartphones, tablets and e-readers. Doing so will ensure that visitors will enjoy an

optimal viewing experience no matter the device they choose to access the site from.

Wordpress Content Management System (CMS)Creative Science Labs will build the new website on the Wordpress CMS, an open source and ubiquitous

software maintained and developed by a global community. In doing so, we will provide HUMAN with an

extensible web platform that will enable its staff to maintain and update content on the website through easy-

to-use WYSIWYG (what you see is what you get) editing tools.

There is no license fee for Wordpress. That said, we do recommend that you have a monthly service contract

with CSL so that the CMS and plugins are updated with the latest security patches. This can be discussed after

the development phase.

CSL will provide 3 hours of CMS training.

Copy & Images RefinementCSL will provide 5 hours to assist client with polishing up web copy and selecting images.


TimeframePhase Week

Discovery & Website Strategy Development 1

Wires & Design 2-3

Back-end development 4-5

QA Testing and Review 6

Deployment to live site 6


DESCRIPTION PRICE

Discovery & Website Strategy Development

This activity also includes account and project management.

$1,550

Wires & Design2 versions of wires and design for homepage. The rest of the pages will be laid out and designed in

browser, based off the approved homepage.

$4,340

Front-End and Back-End Development

Our team uses the latest agile development techniques to ensure that we not only produce

a quality product but that it is also delivered in a timely manner. The following pages will

be developed: Homepage, Section page, Basic page, Grid page, Contact page, and Post

page.

$6,340

QA & Browser Testing

Desktop: Latest versions of Chrome, Firefox, Safari, and IE.

Mobile: Latest mobile versions Chrome and Safari

$1,550

New Client Discount -$4,000

TOTAL $9,780


Your Investment

Post-launch ServiceAll of our CSL monthly support service packages include the following services as a baseline:

• Managed Hosting

◦ Includes backups, 40 GB/month bandwidth, and 24/7 website monitoring

• Google Analytics

◦ Monthly reports on key performance indicators

• Google Webmaster Tools

◦ Email notifications

◦ Identifies pages infected with malware

◦ Suggested HTML Improvements to improve SEO

▪ Missing title tags

▪ Duplicate title tags

▪ Long and short title tags

▪ Noninformative title tags

▪ Duplicate meta descriptions

▪ Long meta descriptions

▪ Short meta descriptions

▪ Search queries used to find your site(Continued)

◦ Google Site Crawl

▪ Determine missing pages, errors, server errors or other various issues on your site

▪ Verify no externally injected hidden links on the site

• Website development, maintenance and updates upon request

• Proactive security updates, fixes and patches

• Content edits, page updates and deletion

• User management and training


CSL 201 - $1,320/month8 hours of monthly serviceThis is recommended for clients with fairly standard sites and occasional needsfor timely updates,

CS 201 includes the above, plus:

• 12-hour response time on service requests

◦ Access to ticketing system to track service requests

◦ Includes email, phone and video call/screen-sharing support

• 60-minute monthly call to review Analytics and propose recommendations for enhancements

• Bi-weekly status call (if desired or as needed) to review past activity and work plan for upcoming

period



Support Made EasyWith our online support ticketing system, we make reporting any issues or bugswith your website easy.

CSL has implemented a very robust and easy to use system to help support your website. You can submit tickets

easily, any time of day, using our support ticketing centre, or if you are more comfortable, by sending us an

email.

Simple and Efficient Workflow

Our workflow for support was created with your needs in mind. Our workflow is very easy to use. Simply add a

new ticket and it will be assigned to your project manager. Any actions required by you, such as approving a

time estimate, reviewing work to resolve the issue and approving the work to push live can be done simply with

a push of a button! Our system automatically notifies you and the team via email on the status of the issue - to

keep us on track and resolving issues efficiently.

Easy To Use Interface

Always Available to Chat!

Our team is always available to communicate with you about your support needs via email, phone or skype!

DESCRIPTION PRICE

Option 1 - CSL 201 Managed Services - 3 Month Package Fee

Creative Science Labs will provide 16 hours of per month for security updates, performance testing, SEO

reporting, custom design, custom development and other support

$3,960

Option 2 - CSL 201 Managed Services - 6 Month Package FeeCreative Science Labs will provide 16 hours of per month for security updates, performance testing, SEO

reporting, custom design, custom development and other support

Bonus - 10 hours free design services throughout the 6 month term

$7,920

Option 3 - CSL 201 Managed Services - 1 Year Package Fee

Creative Science Labs will provide 16 hours of per month for security updates, performance testing, SEO reporting,

custom design, custom development and other support

Bonus - 20 hours free design services thorughout the year term

$15,840

Additional Development, Designer or Support - Hourly Fee

Creative Science will provide additional design, development or support outside of

managed service package at our normal nonprofit rate

$155


Post-launch Service Options

Terms and ConditionsOnce project fee is paid in full to Creative Science Labs, any elements of text, graphics, photos, contents,

trademarks, or other artwork furnished to Accountability Lab for inclusion in website are owned by

Accountability Lab .

After the delivery of the site, Creative Science Labs will provide support for fixing defects directly related to

the initial development of the site for a period of 30 days after the deployment of the site. Thereafter CSL will

charge $155/hr for any fixes. Any fixes not related to the initial development of the site such as; API upgrades,

server upgrades, module upgrades, site upgrades, alteration of the existing code base will not be covered under

this contract unless explicitly stated otherwise.

Creative Science Labs assumes Accountability Lab has permission from the rightful owner to use any code,

scripts, data, and reports are provided by Accountability Lab for inclusion in its materials, and will hold

harmless, protect, and defend Creative Science Labs from any claim or suit arising from the use of such work.

Creative Science Labs reserves the right to include a link to its site in the footer of the Accountability Lab

website, and further reserves the right to display graphics and other web content elements as examples of their

work in their portfolio and as content features in other projects.

This agreement becomes effective only when signed by agents of Accountability Lab and Creative Science

Labs. Regardless of the place of signing of this agreement, Accountability Lab agrees that for purposes of

venue, this contract was entered into in Arizona and any dispute will be litigated or arbitrated in Arizona.

The agreement contained in this contract constitutes the sole agreement between Accountability Lab and the

Creative Science Labs regarding all items included in this agreement.


Next StepsOur pricing is valid until October 1st, 2015. To take advantage of this proposal and proceed with the project as

outlined, Accountability Lab's next steps must be to

• Accept the proposal as-is

• Finalize and sign contract

• Submit a deposit according to the schedule below

CONTRACT VALUE DEPOSIT REQUIRED

$1 - $20,000 100%

$20,001 - $50,000 50%

$50,001 and above 25%

Once completed, Creative Science Labs will contact Accountability Lab to schedule a project launch call. Please

note that this call will not be scheduled until Creative Science Labs has received the deposit.

We're happy to make changes to project scope on Accountability Lab 's request at any time, but may be subject

to additional billing.


Chris Fowler

VP/Business Development

Anne Ranjbar

Accountability Lab

We've worked so closely withCSL over the past few years

that at this point, they're like anextension of our digital team.


Garth MooreU.S. Digital Director ONE Campaign

About UsCreative Science Labs has been at the forefront of weband mobile development since 2004. Our expert team ofdesigners, developers and project managers providesend-to-end services for professional and large scaleorganizations.

For over ten years, we have created amazing web, mobile and marketing relationships with over a 100

businesses ranging from non-profits to venture capital firms. A few of our most notable clients include the

Startup America Partnership launched with the support of The White House, the Case Foundation, Malaria No

More and Revolution, a venture capital firm located in Washington, DC led by the cofounder of AOL, Steve

Case.

Whether big or small, we know our clients require a compelling web presence to attract, engage, and retain

prospects, customers, and partners. Their Websites, online campaigns, and applications must serve and engage

disparate audiences while remaining on-brand and on-message. To accomplish this, we bring the same high

level of attention, experience, and creativity to the work we do, and make it our mission to go above and

beyond client expectations.



We're proud of the work we do. And who we do it for. Here are a select few clients that we think you might find of

interest.

Accelerate Brain Cancer Cure (ABC2)

Aronson LLC

Bully Pulpit Interactive

Case Foundation

Center for Global Development

Envida

Fuse Corps

Global Development Initiative

Fame4Good

Clients & References

Groundswell

Ikana Health & Media

Malaria No More

The New American Leaders Project

NOBODY

The ONE Campaign

Path North

Revolution LLC

StudioGood

The Case Foundation | Lauren Burton - [email protected]

• Case Foundation (http://casefoundation.org)

Revolution LLC | Allyson Burns - [email protected]

• Revolution (http://www.revolution.com)

• Rise of the Rest (http://www.riseofrest.com)

Malaria No More | Josh Tabb - [email protected] (No longer with MNM)

• Malaria No More (https://www.malarianomore.org/advocacy)

• 1 Billion Nets (http://www.1billionnets.org)

• Malaria Sucks (https://sucks.malarianomore.org/#home)

• Innovation (https://www.malarianomore.org/end-of-year-2014)

ONE Campaign | Garth Moore - [email protected]

• One Campus (http://www.campus.one.org)

• Ebola Tracker (http://www.one.org/us/ebola-tracker)

• Girls and Women (http://www.one.org/us/women)

http://casefoundation.org

http://www.revolution.com

http://www.riseofrest.com

https://www.malarianomore.org/advocacy)

http://1billionnets.org%29/

https://sucks.malarianomore.org/#home

https://www.malarianomore.org/end-of-year-2014

http://campus.one.org/

http://www.one.org/us/ebola-tracker

http://www.one.org/us/women


Will Grana CEO/Partner

Will Grana has a passion for technology and the ways in which it can change the

world. He is an experienced solutions architect and uses those skills to put

together elegant technical solutions from seemingly disparate and

disconnected parts.

Company Profile

Joshua Behshad CTO/Partner

Josh Behshad started Creative Science Labs over a decade ago. In that time, he

has grown CSL into a thriving business, due in large part to his extensive

experience building teams and his expertise in web design and development.

Nate Andorsky CPO/Partner

Nate applies his entrepreneurial skills and business acumen to ensure that

Creative Science Labs' clients receive top-notch service and products. A self-

taught developer, his extensive knowledge of technical solutions allows him to

bridge the gap between CSL's internal team and its clients.

We pride ourselves on being great collaborators, working closely with both our clients and theirother stakeholders/partners in order to deliver on the full vision of our projects together.

Leadership

Chris Fowler VP, Business Development

A born storyteller and creative problem solver, Chris was raised near Syracuse

University (New York, USA) where he later earned his MBA. Chris has over 15

years of experience in creative professional services and nearly ten in digital

marketing and strategic communications, with experience spanning across

creative agencies, start-ups and the foundation/NGO space.


Account StaffingWe staff our accounts to best meet the needs of our clients and the challenges that a given project presents. In many

cases, that means we have ‘parity' with the client team where one of our creative scientists would be staffed to a client

counterpart:

Chris Fowler Account Director --> Top-line client contact

Lynette Sawyer Project Manager --> Day-to-day client

Javier Toledo Technical Project Manager --> Client IT/System Admin (if applicable)

Manny Regalado Lead Designer - No client counterpart. Available to join for calls.

Caleb Chicohay Lead Developer - No client counterpart. Available to join for calls.

In addition to those listed above, we also have UX/UI leads along with junior designers and developers that

help make our creative process more efficient and effective.


Our Work

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