Account information system Romney 12th edition chapter 1

download Account information system Romney 12th edition chapter 1

of 85

Transcript of Account information system Romney 12th edition chapter 1

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    1/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 1 of 85

    ! HAP"# 1

    Accounting InformationSystems$

    An %&er&ie'

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    2/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 2 of 85

    I("%)*!"I%(

    Questions to be addressed in this chapterinclude: What is the meaning of system, data, and

    information?

    What is an accounting information system (!"#$

    Why is the !" an important topic to study$

    What is the role of the !" in the %alue chain$

    &o' does the !" pro%ide information for decisionmaing$

    What are the basic strategies and strategic positionsan organi)ation can pursue$

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    3/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart * of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    system is:

    set of interrelated components

    +hat interact

    +o achie%e a goal

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    4/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    -ost systems are composed of smaller

    subsystems . . .

    . . . and %ice %ersa/

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    5/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 5 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    0%ery organi)ation has goals. +he subsystems should be designed to

    maimi)e achie%ement of the organi)ations

    goals. 0%en to the detriment of the subsystem itself.

    03-40: +he production department (asubsystem# of a company might ha%e to

    forego its goal of staying 'ithin its budget inorder to meet the organi)ations goal ofdeli%ering product on time.

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    6/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 6 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    .oal conflictoccurs 'hen the acti%ity of asubsystem is not consistent 'ith anothersubsystem or 'ith the larger system.

    .oal congruenceoccurs 'hen thesubsystems goals are in line 'ith theorgani)ations goals.

    +he larger and more complicated asystem, the more difficult it is to achie%egoal congruence.

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    7/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 7 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    +he systems concetencourages integration(i.e., minimi)ing the duplication of recording,

    storing, reporting, and processing#.

    )ataare facts that are collected, recorded,stored, and processed by an information system.

    rgani)ations collect data about:

    #&entsthat occur esourcesthat are affected by those e%ents

    Agents'ho participate in the e%ents

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    8/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 8 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    Informationis different from data.

    !nformation is data that ha%e been

    organi)ed and processed to pro%idemeaning to a user.

    9sually, more information and better

    information translates into better

    decisions.

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    9/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    &o'e%er, 'hen you get more information

    than you can effecti%ely assimilate, you

    suffer frominformation o&erloa

    0ample: ;inal eams 'ee/

    When you%e reached the o%erload point,

    the

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    10/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 1= of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    >enefits of information

    ? @ost of producing information

    Aalue of information

    Benefits of information may inclue$ euction of uncertainty

    Imro&e ecisions Imro&e ability to lan an scheule acti&ities

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    11/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 11 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    >enefits of information

    ? @ost of producing information

    Aalue of information

    !osts may inclue time an resources sent$ !ollecting ata

    Processing ata Storing ata )istributing information to users

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    12/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 12 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    >enefits of information

    ? @ost of producing information

    Aalue of information!osts an benefits of information are oftenifficult to uantify, but you nee to try 'henyou3re ma4ing ecisions about 'hether to

    ro&ie information

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    13/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 1* of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    !haracteristics that ma4e informationuseful$

    ele&ance

    It reuces uncertainty by heling you reict'hat 'ill haen or confirm 'hat alreay hashaene

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    14/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 1 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    !haracteristics that ma4e informationuseful$

    ele&ance

    eliability

    It3s eenable, ie, free from error or biasan faithfully ortrays e&ents an acti&ities

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    15/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 15 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    !haracteristics that ma4e informationuseful$

    ele&ance

    eliability

    !omleteness

    It oesn3t lea&e out anything that3s imortant

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    16/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 16 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    !haracteristics that ma4e informationuseful$

    ele&ance

    eliability

    !omleteness

    "imeliness+ou get it in time to ma4e your ecision

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    17/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 17 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    !haracteristics that ma4e informationuseful$

    ele&ance

    eliability

    !omleteness

    "imeliness

    *nerstanabilityIt3s resente in a manner you cancomrehen an use

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    18/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 18 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    !haracteristics that ma4e informationuseful$

    ele&ance

    eliability

    !omleteness

    "imeliness

    *nerstanability

    5erifiability

    A consensus notion6the nature of theinformation is such that ifferent eole

    'oul ten to rouce the same result

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    19/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 1 of 85

    S+S"#S, )A"A, A() I(-%A"I%(

    !haracteristics that ma4e informationuseful$ ele&ance

    eliability !omleteness

    "imeliness

    *nerstanability 5erifiability

    Accessibility

    +ou can get to it 'hen you nee it an in aformat you can use

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    20/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 2= of 85

    !nformation is pro%ided to both:

    0ternal users

    !nternal users

    S+S"#S, )A"A, A() I(-%A"I%(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    21/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 21 of 85

    !nformation is pro%ided to both:

    0ternal users

    !nternal users

    S+S"#S, )A"A, A() I(-%A"I%(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    22/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 22 of 85

    0ternal users primarily use information

    that is either:

    -BC+DE !B;D-+!BFre

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    23/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 2* of 85

    !n pro%iding mandatory or essential

    information, the focus should be on:

    -inimi)ing costs.

    -eeting regulatory re

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    24/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 2 of 85

    !nformation is pro%ided to both:

    0ternal users

    !nternal users

    S+S"#S, )A"A, A() I(-%A"I%(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    25/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 25 of 85

    !nternal users primarily use discretionary

    information.

    +he primary focus in producing this

    information is ensuring that benefits

    eceed costs, i.e., the information has

    positi%e %alue.

    S+S"#S, )A"A, A() I(-%A"I%(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    26/85 2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 26 of 85

    n !" is a system that collects, records,stores, and processes data to produceinformation for decision maers.

    !t can: 9se ad%anced technologyH or

    >e a simple paper?and?pencil systemH or

    >e something in bet'een. +echnology is simply a tool to create,

    maintain, or impro%e a system.

    7HA" IS A( AIS

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    27/85

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    28/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 28 of 85

    It3s funamental to accounting

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    Accounting is an information9ro&iingacti&ity, so accountants nee to

    unerstan$ Ho' the system that ro&ies that

    information is esigne, imlemente,an use

    Ho' financial information is reorte

    Ho' information is use to ma4eecisions

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    29/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 2 of 85

    It3s funamental to accounting

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    %ther accounting courses focus on ho'the information is ro&ie an use

    An AIS course laces greater emhasis on$ Ho' the ata is collecte an

    transforme

    Ho' the a&ailability, reliability, an

    accuracy of the ata is ensure AIS courses are not number9crunchingcourses

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    30/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart *= of 85

    It3s funamental to accounting

    "he s4ills are critical to career success

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    Auitorsnee to e&aluate the accuracyan reliability of information rouce bythe AIS

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    31/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart *1 of 85

    It3s funamental to accounting

    "he s4ills are critical to career success

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    "a: accountantsmust unerstan theclient3s AIS aeuately to be confient thatit is ro&iing comlete an accurateinformation for ta: lanning ancomliance 'or4

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    32/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart *2 of 85

    It3s funamental to accounting

    "he s4ills are critical to career success

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    Inri&ate inustryannot9for9rofit,systems 'or4 is consiere the mostimortant acti&ity erforme byaccountants

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    33/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart ** of 85

    It3s funamental to accounting

    "he s4ills are critical to career success

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    Inmanagement consulting, the esign,selection, an imlementation ofaccounting systems is a rai gro'th area

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    34/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart * of 85

    It3s funamental to accounting

    "he s4ills are critical to career success

    "he AIS course comlements othersystems courses

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    %ther systems courses focus on esign animlementation of information systems,atabases, e:ert systems, antelecommunications

    AIS courses focus on accountability an control

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    35/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart *5 of 85

    It3s funamental to accounting

    "he s4ills are critical to career success

    "he AIS course comlements othersystems courses

    AIS toics are teste on the ne' !PA

    e:am

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    a4es u about 2;< of the Business#n&ironment = !oncets section of the !PAe:am

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    36/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart *6 of 85

    It3s funamental to accounting

    "he s4ills are critical to career success

    "he AIS course comlements othersystems courses

    AIS toics are teste on the ne' !PA

    e:am AIS toics imact cororate strategyan culture

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    37/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart *7 of 85

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    AIS

    %ccuational!ulture Strategy

    Information"echnology

    AIS esign isaffecte byinformationtechnology, the

    organi>ation3sstrategy, an theorgani>ation3sculture

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    38/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart *8 of 85

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    AIS

    %ccuational!ulture Strategy

    Information"echnology

    Information technologyaffects the comany3schoice of businessstrategy "o erformcost9benefit analyses onI" changes, you nee tounerstan businessstrategy

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    39/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart * of 85

    7H+ S"*)+ A!!%*("I(.I(-%A"I%( S+S"#S

    AIS

    %ccuational!ulture Strategy

    Information"echnology

    Although cultureaffects the esign ofthe AIS, it3s also true

    that the AIS affectsculture by alteringthe isersion ana&ailability ofinformation

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    40/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart = of 85

    +he obIecti%e of most organi)ations is to

    pro%ide %alue to their customers.

    What does it mean to deli%er %alue$

    ets pee in on a con%ersation at Joes

    pharmacy . . .

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    41/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 1 of 85

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    7ell, r PharmaceuticalSalesman, your roosal loo4sgoo, but your rices are about

    ;< higher than your cometitors

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    42/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 2 of 85

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    "hat3s true, but 'e3recomfortable 'ith thatbecause of the &alue9ae that 'e bring to

    this arrangement

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    43/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart * of 85

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    7hat is that @&alue9ae,an ho' o you con&ert it

    into ollars

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    44/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart of 85

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Blah6blah6blahcustomer ser&iceblah6blah6blah

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    45/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 5 of 85

    lthough Kadding %alueL is a commonly usedbu))'ord, in its genuine sense, it means maingthe %alue of the finished component greater thanthe sum of its parts.

    !t may mean: -aing it faster -aing it more reliable 4ro%iding better ser%ice or ad%ice

    4ro%iding something in limited supply (lie ?negati%eblood or rare gems# 4ro%iding enhanced features @ustomi)ing it

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    46/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 6 of 85

    Aalue is pro%ided by performing a series of

    acti%ities referred to as the value chain.

    +hese include:

    4rimary acti%ities

    "upport acti%ities

    +hese acti%ities are sometimes referred to

    as KlineL and KstaffL acti%ities respecti%ely.

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    47/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 7 of 85

    Aalue is pro%ided by performing a series of

    acti%ities referred to as the value chain.

    +hese include:

    4rimary acti%ities

    "upport acti%ities

    +hese acti%ities are sometimes referred to

    as KlineL and KstaffL acti%ities respecti%ely.

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    48/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 8 of 85

    4rimary acti%ities include:

    !nbound logistics

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    ecei&ing, storing, an istributing thematerials that are inuts to theorgani>ation3s rouct or ser&ice

    -or a harmaceutical comany, this acti&ity

    might in&ol&e hanling incoming chemicalsan elements that 'ill be use to ma4e theirrugs

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    49/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart of 85

    4rimary acti%ities include:

    !nbound logistics

    perations

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    "ransforming those inuts into roucts orser&ices

    -or the harmaceutical comany, this ste

    in&ol&es combining the ra' chemicals anelements 'ith the 'or4 of eole an euiment torouce the finishe rug rouct that 'ill be solto customers

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    50/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 5= of 85

    4rimary acti%ities include:

    !nbound logistics

    perations

    utbound logistics

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    )istributing roucts or ser&ices to customers

    -or the harmaceutical comany, this ste in&ol&esac4aging an shiing the goos to rug stores,octors, an hositals

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    51/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 51 of 85

    4rimary acti%ities include:

    !nbound logistics

    perations

    utbound logistics

    -areting and sales

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Heling customers tobuy the organi>ation3s

    roucts or ser&ices

    A harmacy re may&isit 'ith rug stores,octors, etc to inform

    them about theirroucts an ta4eorers

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    52/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 52 of 85

    4rimary acti%ities include:

    !nbound logistics

    perations

    utbound logistics

    -areting and sales

    "er%ice

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Post9sale suort ro&ie tocustomers such as reair anmaintenance function

    A harmaceutical firm 'illtyically not be reairing it3srouct Cthough the rouct maybe erioically reformulateD

    "he harmaceutical comany ismore li4ely to be ro&iinga&isory ser&ices to harmacists,etc

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    53/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 5* of 85

    Aalue is pro%ided by performing a series of

    acti%ities referred to as the value chain.

    +hese include:

    4rimary acti%ities

    "upport acti%ities

    +hese acti%ities are sometimes referred to

    as KlineL and KstaffL acti%ities respecti%ely.

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    54/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 5 of 85

    "upport acti%ities include:

    ;irm infrastructure

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Accountants, la'yers, an aministration

    Inclues the comany3s accountinginformation system

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    55/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 55 of 85

    "upport acti%ities include:

    ;irm infrastructure

    &uman resources

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    In&ol&es recruiting an hiring ne'emloyees, training emloyees, ayingemloyees, an hanling emloyee benefits

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    56/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 56 of 85

    "upport acti%ities include:

    ;irm infrastructure

    &uman resources

    +echnology

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Acti&ities to imro&e the roucts or ser&icesCeg, =), 7eb site e&elomentD

    -or the harmaceutical comany, these acti&ities'oul inclue research an e&eloment tocreate ne' rugs an moify e:isting ones

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    57/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 57 of 85

    "upport acti%ities include:

    ;irm infrastructure

    &uman resources

    +echnology

    4urchasing

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Buying the resources Ceg,materials, in&entory, fi:eassetsD neee to carry out theentity3s rimary acti&ities

    In the harmaceutical comany,the urchasing fol4s are tryingto get the best combination of

    cost an uality in buyingchemicals, sulies, an otherassets the comany nees torun its oerations

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    58/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 58 of 85

    !nformation technology can significantly

    impact the efficiency and effecti%eness

    'ith 'hich the preceding acti%ities are

    carried out. n organi)ations %alue chain can be

    connected 'ith the %alue chains of its

    customers, suppliers, and distributors.

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    .oo AIS &alue chain$

    *PS sens o&er E1 billion a year on

    information systems resulting in greatercustomer control o&er eli&ery, higherri&er roucti&ity, an lo'er costs

    Ba AIS &alue chain$ ?imite Brans tangle integration of o&er F0

    incomatible information systems resulte inG00 trailers trying to am into a 1;0 trailer lot

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    59/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 5 of 85

    Pharmaceuticals, Inc

    !nbound ogistics

    perations

    utbound ogistics

    -areting M "ales

    "er%ice

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Smith Suly !o

    !nbound ogistics

    perations

    utbound ogistics

    -areting M "ales"er%ice

    !ustomer Pharmacy

    !nbound ogistics

    perationsutbound ogistics

    -areting M "ales

    "er%ice

    -or e:amle, the inboun logistics ofPharmaceuticals, Inc, lin4s to theoutboun logistics of its suliers

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    60/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 6= of 85

    Pharmaceuticals, Inc

    !nbound ogistics

    perations

    utbound ogistics

    -areting M "ales

    "er%ice

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Smith Suly !o

    !nbound ogistics

    perations

    utbound ogistics

    -areting M "ales"er%ice

    !ustomer Pharmacy

    !nbound ogistics

    perationsutbound ogistics

    -areting M "ales

    "er%ice

    An the outboun logistics ofPharmaceuticals, Inc, lin4s to the inbounlogistics of its customers

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    61/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 61 of 85

    Pharmaceuticals, Inc

    !nbound ogistics

    perations

    utbound ogistics

    -areting M "ales

    "er%ice

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Smith Suly !o

    !nbound ogistics

    perations

    utbound ogistics

    -areting M "ales"er%ice

    !ustomer Pharmacy

    !nbound ogistics

    perationsutbound ogistics

    -areting M "ales

    "er%ice

    "he lin4ing of these searate &alue chainscreates a larger system 4no'n as a sulychain

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    62/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 62 of 85

    Pharmaceuticals, Inc

    !nbound ogistics

    perations

    utbound ogistics

    -areting M "ales

    "er%ice

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Smith Suly !o

    !nbound ogistics

    perations

    utbound ogistics

    -areting M "ales"er%ice

    !ustomer Pharmacy

    !nbound ogistics

    perationsutbound ogistics

    -areting M "ales

    "er%ice

    "he lin4ing of these searate &alue chainscreates a larger system 4no'n as a sulychain

    Informationtechnology can

    facilitate synergisticlin4ages that imro&ethe erformance ofeach comany3s &aluechain

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    63/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 6* of 85

    +here is %ariation in the degree of

    structure used to mae decisions:

    "tructured decisions

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    eetiti&e an routine

    !an be elegate to lo'er9le&el emloyees

    #AP?#$ )eciing 'hether to 'rite an autoinsurance olicy for a customer 'ith a cleanri&ing history

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    64/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 6 of 85

    +here is %ariation in the degree of

    structure used to mae decisions:

    "tructured decisions

    "emistructured decisions

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    Incomlete rules

    euire subecti&e assessments

    #AP?#$ )eciing 'hether to sell autoinsurance to a customer 'ith a tainteri&ing history

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    65/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 65 of 85

    +here is %ariation in the degree of

    structure used to mae decisions:

    "tructured decisions

    "emistructured decisions

    "tructured decisions

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    (on9recurring an non9routine

    euire a great eal of subecti&eassessment

    #AP?#$ )eciing 'hether to beginselling a ne' tye of insurance olicy

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    66/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 66 of 85

    +here is also %ariation in the scope of a

    decisions effect:

    ccupational control decisions

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    elate to erformance of secific tas4s

    %ften of a ay9to9ay nature

    #AP?#$ )eciing 'hether to orerin&entory

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    67/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 67 of 85

    +here is also %ariation in the scope of a

    decisions effect:

    ccupational control decisions

    -anagement control decisions

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    elate to utili>ing resources to accomlishorgani>ational obecti&es

    #AP?#$ Bugeting

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    68/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 68 of 85

    +here is also %ariation in the scope of a

    decisions effect:

    ccupational control decisions

    -anagement control decisions

    "trategic planning decisions

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

    "he @'hat o 'e 'ant to be 'hen 'e gro'u tyes of uestions

    In&ol&es establishing$ %rgani>ational obecti&es

    Policies to achie&e those obecti&es

    #AP?#$ )eciing 'hether to i&ersify thecomany into other rouct lines

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    69/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 6 of 85

    !n general, the higher a manager is in the

    organi)ation, the more liely heNshe is to

    be engaging in:

    ess structured decisions

    >roader scope (i.e., strategic planning#

    decisions

    %?# %- "H# AIS I( "H# 5A?*# !HAI(

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    70/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 7= of 85

    @orporations ha%e: 9nlimited opportunities to in%est in

    technology.

    imited resources to in%est in technology. @onse

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    71/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 71 of 85

    -ichael 4orter suggests that there are t'o

    basic business strategies companies can

    follo':

    4roduct?differentiation strategy

    o'?cost strategy

    "H# AIS A() !%P%A"# S"A"#.+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    72/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 72 of 85

    -ichael 4orter suggests that there are t'o

    basic business strategies companies can

    follo':

    Prouct9ifferentiation strategy o'?cost strategy

    "H# AIS A() !%P%A"# S"A"#.+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    73/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 7* of 85

    product?differentiation strategy in%ol%es

    setting your product apart from those of

    your competitors, i.e., building a KbetterL

    mousetrap by offering one thats faster,has enhanced features, etc.

    "H# AIS A() !%P%A"# S"A"#.+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    74/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 7 of 85

    -ichael 4orter suggests that there are t'o

    basic business strategies companies can

    follo':

    4roduct?differentiation strategy

    ?o'9cost strategy

    "H# AIS A() !%P%A"# S"A"#.+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    75/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 75 of 85

    lo'?cost strategy in%ol%es offering a

    cheaper mousetrap than your competitors.

    +he lo' cost is made possible by

    operating more efficiently.

    "H# AIS A() !%P%A"# S"A"#.+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    76/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 76 of 85

    "ometimes a company can do both, but

    they normally ha%e to choose.

    "H# AIS A() !%P%A"# S"A"#.+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    77/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 77 of 85

    4orter also argues that companies must

    choose a strategic position among three

    choices:

    Aariety?based strategic position

    "H# AIS A() !%P%A"# S"A"#.+

    %ffer a subset of the inustry3sroucts or ser&ices

    #AP?#$ An insurance comanythat only offers life insurance asoose to life, health, roerty9casualty, etc

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    78/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 78 of 85

    4orter also argues that companies must

    choose a strategic position among three

    choices:

    Aariety?based strategic position

    (ees9base strategic osition

    "H# AIS A() !%P%A"# S"A"#.+

    Ser&e most or all of the nees of a articulargrou of customers in a target mar4et

    #AP?#$ "he original -arm Bureau9baseinsurance comanies ro&ie a ortfolio ofinsurance an financial ser&ices tailore to thesecific nees of farmers

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    79/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 7 of 85

    4orter also argues that companies must

    choose a strategic position among three

    choices:

    Aariety?based strategic position

    Beeds?based strategic position

    Access9base strategic osition

    "H# AIS A() !%P%A"# S"A"#.+

    Ser&e a subset of customers 'ho iffer fromothers in terms of factors such as geograhiclocation or si>e

    #AP?#$ Satellite Internet ser&ices areintene rimarily for customers in rural areas'ho cannot get )S? or cable ser&ices

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    80/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 8= of 85

    4orter also argues that companies must

    choose a strategic position among three

    choices:

    Aariety?based strategic position

    Beeds?based strategic position

    ccess?based strategic position

    "hese strategic ositions are notmutually e:clusi&e an can o&erla

    "H# AIS A() !%P%A"# S"A"#.+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    81/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 81 of 85

    @hoosing a strategic position is importantbecause it helps a company focus its efforts as

    opposed to trying to be e%erything to e%erybody.

    03-40: radio station that tries to play all typesof music 'ill probably fail.

    !ts critical to design the organi)ations acti%ities

    so they reinforce one another in achie%ing the

    selected strategic position. +he result is synergy,'hich is difficult for competitors to imitate.

    "H# AIS A() !%P%A"# S"A"#.+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    82/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 82 of 85

    +he gro'th of the !nternet has profoundlyaffected the 'ay %alue chain acti%ities areperformed: !nbound and outbound logistics can be streamlined

    for products that can be digiti)ed, lie boos andmusic. +he !nternet allo's companies to cut costs, 'hich

    impacts strategy and strategic position. >ecause the !nternet is a%ailable to e%eryone, intense

    price competition can result. +he outcome may bethat many companies shift from lo'?cost to product?differentiation strategies.

    +he !nternet may impede access?based strategicpositions.

    "H# AIS A() !%P%A"# S"A"#.+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    83/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 8* of 85

    +he !" should help a company adopt and

    maintain its strategic position.

    De

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    84/85

    2008 Prentice Hall Business Publishing Accounting Information Systems, 11/e omney/Steinbart 8 of 85

    +he authors belie%e:

    ccounting and information systems should

    be closely integrated.

    +he !" should be the primary informationsystem to pro%ide users 'ith information they

    need to perform their Iobs.

    "H# AIS A() !%P%A"# S"A"#.+

    S*A+

  • 8/9/2019 Account information system Romney 12th edition chapter 1

    85/85

    S*A+

    What 'e%e learned so far: +he meaning of system, data, and information.

    What an !" is.

    Why its an important topic to study. What its role is in the %alue chain.

    &o' it pro%ides information for decision maing.

    What are the basic strategies and strategic positions

    an organi)ation can pursue. &o' these interact 'ith the !".